Filament lamp market blowout, a large number of manufacturers influx or reproduce "floating disease"

After entering the third quarter of the LED industry, it seems that the "hot" is out of control, and there is a time when the "power of the wild" broke out.

During the four-day Hong Kong International Autumn Lighting Fair, LED filament lamps have become a hot potential product in the LED lighting market. Many LED companies have entered the filament lamp market and brought a variety of new products to the show.

The filament lamp market is heating up in all directions, driven by the two-way drive of business and market demand.

According to the "China's Roadmap for Eliminating Incandescent Lamps (Draft for Comment)" issued by the National Development and Reform Commission, import and sale of ordinary lighting incandescent lamps of 15 watts or more will be banned from October 1, 2016. This is the final stage of the elimination of the incandescent road map, which also means that the incandescent lamp will completely withdraw from the market from October 1.

As incandescent lamps accelerate their exit from the market, filament lamps, which replace traditional incandescent lamps as the main market, have naturally become the products of choice for consumers.

According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the global LED filament lamp market demand reached 70 million in 2015. It is expected that the global LED filament lamp demand will reach 220 million in 2016, an increase of 367%.

According to the average selling price, the global LED filament lamp market reached 1.19 billion yuan in 2015. It is expected that the global LED filament lamp market will reach 2.9 billion yuan in 2016, a year-on-year increase of 294%.

GGII expects that the global demand for LED filament lamps will increase by 70% annually in the next five years.

Many people in the industry have said that LED filament lamps will once again usher in "spring". Compared with a wave of enthusiasm a few years ago, this market demand seems to be more reliable.

So, what are the new views of these manufacturers on the LED filament lamp market, and listen to what they say.

Relevant person in charge of Hongli Zhihui Engineering Technology Center

Hongli Zhihui took the new LED filament to participate in the Hong Kong exhibition. Its luminous efficiency can reach 220lm/W, 360° illumination, no dark area, and the visual effect of traditional incandescent lamps. In addition, the materials and production processes are non-polluting, achieving energy saving and environmental protection, and the service life can reach 25,000 hours.

This filament lamp is mainly used in candle lights, crystal lamps and bulbs. It is the best choice for indoor lighting and decoration in hotels, entertainment venues and residences.

The latest LED filaments are available in full-light solutions based on customer requirements and are available in 1V voltage binning.

At present, the LED filament has been fully put into production at the Nanchang LED production base. It is expected that the production capacity will reach 60 KK/month in 2017, which can better match the capacity demand of the application end and provide good quality assurance.

General Manager of Xingguangbao, Zhu Xihe

This year, the filament lamp market is generally better, and the scope of use is now wider and wider, and the acceptance of customers is getting higher and higher, so the sales volume is also growing.

However, since the beginning of this year, the price has been lowered. Xingguangbao's filament lamp products are still in the promotion. In order to improve competitiveness, we continue to innovate in design and structural design, and put our energy into the research and development of the second generation filament lamp products.

Li Zhenhua, Director of Yapo Lighting Market

Yap's filament lamp features mainly interactive bracket design, no spot, no dark area, using switching power supply, no stroboscopic, and strong stability. In addition, five kinds of self-made mixed gas are used, and the heat dissipation rate is greatly improved and the life is longer.

At present, customers have good feedback on Yap's filament lamp products, and the defect rate is controlled below 0.5%. Occasionally, damage may also be caused during transportation. Many companies are now imitating, but they are just like God.

At this stage, the LED market is relatively impetuous. LED companies should not compete on price competition. Instead, they should differentiate their products according to their own positioning, find differentiated features, and stick to their own bottom line. It is the best for them.

Because the customer's needs are nothing more than good-looking design, stable quality, cheap and affordable, blind imitation and price reduction can not retain customers for a long time, must have long-term stability quality, differentiated features and aesthetic design, and constantly Innovation and upgrading can win the favor of customers for a long time.

In fact, the key to making a filament lamp is still positioning. From a product perspective, technical barriers, cost barriers, and differentiated features will be the core competencies of future products.

From the point of view of sales, what to sell, who to sell, how to sell 9 words to us, we can easily find that the traditional sales model is no longer suitable for the rapid development of the LED era, the continuous innovation of the sales model can bring vitality to the market.

Rui Disheng CEO瞿嵩

At present, the filament lamp market is in the development stage of the blowout. The exhibitors of the filament lamps on the Hong Kong Lighting Fair this year are obviously much more than in previous years. In the past, only a few small factories were pushing, and now big companies like Hongli Zhihui, Mulinsen and Jiamei Lighting have joined in, which has accelerated the market. Popularization speed.

At the same time, with the big stores and channel operators starting to have big moves, it is expected that the filament lamp market will blow again in the second quarter of next year.

Indeed, filament lamps are generally accepted, and the market demand is getting bigger and bigger. Many enterprises are targeting business opportunities and making large-scale investment. Even some enterprises are trying to seize the market, and they are fighting price wars, resulting in an increase in sales and a continuous downward adjustment in prices. .

However, as the process matures, the price of materials declines, and the amount of equipment starts to be scaled up, the cost of filament lamps is relatively large.

The current filament lamp industry is developing too fast, and the entire market is somewhat impetuous. Many manufacturers are increasingly disrespecting intellectual property rights.


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