OLEDONE has recently announced that it has officially won the LED automotive lighting assembly business of Dongfeng Nanfang Industrial Group Co., Ltd. (hereinafter referred to as “Dongfeng Southâ€) and became the “Dongfeng South Designated Headlight Brandâ€.
Dongfeng South is the largest distributor group of Dongfeng Nissan. It owns 116 auto 4S stores and serves more than 1 million customers.
For this cooperation, Dongfeng South said that on the one hand, it is the leading technology that the flag is listed in the common light type, heat dissipation and anti-light decay performance of LED car headlights; on the other hand, Qideng's products can be adapted to Dongfeng. Nissan, Dongfeng Nissan Qichen, Dongfeng Peugeot, Dongfeng Yueda Kia, Dongfeng Infiniti and other groups of many car brands.
In the aftermarket, as the "death level" after the implementation of the new national standard for vehicle inspection, the lighting test can be described as the nightmare of the old driver. After the implementation of the new national standard, the headlight review standards have improved.
According to the new standard, the single-lamp illumination intensity of the motor vehicle is not less than 15000 cd, and the light intensity of the two lights is less than 220,000 cd, which cannot be too bright or too dark. At the same time, the current illumination is projected on a wall with a distance of 10 m. The headlights have a clear cut-off line, and the height of the cut-off or midpoint of the passenger car should be 0.7H-0.9H. Other vehicles should be 0.6H-0.8H, a little higher and lower is not qualified.
In the past few years, automotive LED lighting has been stuck in taillights, brake lights and interior lighting, instrument panels and other applications. LED headlights are still more in the topic and controversy; nowadays, many loading and even the whole standard The models with LED headlights have been mass-produced.
This also means that the LED automotive lighting market is entering a new development cycle.
In the market, due to the high entry barriers in the field of LED lights, industry insiders have indicated that “the lamps are safety-grade components of automobiles, and the quality requirements of the car manufacturers are very high, and the design cycle is very long.â€
As a well-known brand in the global automotive lighting market, at the end of 2016, OLEDONE officially announced the brand name of the Chinese brand - "Qian Deng", and at the same time enabled the new Chinese and English bilingual LOGO, officially entered the Chinese LED automotive lighting market.
OLEDONE has established long-term and in-depth cooperation with original suppliers such as Yamaha, Kärcher, Chunfeng Power and Denso Co., Ltd. to develop and produce high-quality automotive headlights for world-renowned automobile brands.
Today, LED automotive lighting is becoming more and more mainstream. OLEDONE has chosen to enter the Chinese market. It is undoubtedly the domestic demand for high-end LED automotive lighting products.
There are currently few companies that have the ability to design and manufacture LED automotive headlamps. At present, in the automotive lighting supply chain in mainland China, from devices, modules, to lights, joint ventures and foreign-funded manufacturers all occupy a large market share, mainland Chinese manufacturers can not compete with it.
In the LED lamp industry chain, from the chip end, the domestic lamp market is almost all taken up by Philips, Osram, Nichia, and Crystal Power (Dominant). Among them, Osram is the only one with the most abundant The product line has cooperated with the world's top car manufacturers, and the entire industry has fallen into the embarrassing situation of foreign companies monopolizing.
The huge market potential is the basic judgment of more and more enterprises entering the automotive LED market. At the same time, import substitution is also a huge opportunity for domestic packaging companies.
According to the latest data from the High-Tech Research Institute LED Research Institute (GGII), it is estimated that by the end of 2016, the size of China's automotive lighting market will be 20.4 billion yuan, and the market size of the lamp will reach 42.276 billion yuan. In the next few years, the development trend of the industry market will increase steadily. It is estimated that by 2020, the market size will reach 57.143 billion yuan, 14.87 billion yuan more than 2016, an increase of 35.17%.
Taking Hongli Zhihui (300219) as an example, its automotive lighting is a highlight of the company's 2016 semi-annual report. In terms of automotive lighting products, the company achieved revenue of 93.44 million yuan, a year-on-year increase of 74.13%, and the gross profit margin reached 49.10%. This is far beyond the current gross margin of backlighting and lighting LED products.
In the future, domestic LED lighting companies will have LED light source module design, optical design, mechanical design, electronic design and engineering simulation analysis capabilities. LED lighting will be built with intelligent mold, injection molding, spraying, assembly and SMT. The lighting production line is the trend.
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