At CES 2017, although Amazon did not directly exhibit, many manufacturers released smart homes equipped with Amazon's artificial intelligence voice assistant Alexa, such as Lenovo's smart audio, LG's smart refrigerator, etc. Alexa has become the biggest highlight of this year's CES. First, some media believe that Amazon has taken over the CES show behind the scenes with Alexa.
Alexa can connect to the smart home at home and allow users to control them via voice. The intelligent voice assistant represented by Alexa opens an entrance for smart homes. It can connect and control connected home devices, seamlessly access e-commerce websites and other platforms, and help create a complete ecological closed loop, which will become the intelligence of the era of all things connected. Hub and control center.
Because of such an important significance, many technology giants have arranged intelligent voice assistants and smart homes. In addition to Amazon, Google and Apple are representative.
In May 2016, Google launched Google Home, the core product of smart home, and in October 2016 released the Google Home smart speaker equipped with Google Now voice assistant.
Apple released HomeKit, its smart home platform, in 2014, and continues to strengthen the integration of HomeKit and Siri. In June 2016, Apple also released an application that provides a unified management portal and user interface for HomeKit hardware.
It can be seen that Amazon, Google, Apple, etc. all choose to switch from smart to smart home. This is because voice interaction is the most natural and convenient way for people to interact with information, and it is also an important entry point for smart home in the future. However, compared to Google Now, Apple Siri, etc., Alexa has greater advantages and potential in the smart home industry.
More performance and featuresResponse time is an important indicator of the performance of artificial intelligence voice assistant. It reflects the optimization of artificial intelligence algorithm, and directly determines the user experience. Currently, Alexa's response time is 1.5 seconds, faster than Google Now, Apple Siri and so on. In this respect, Alexa's performance is better than Google Now and Siri.
In terms of functions, Google's layout of smart homes is relatively late, and Google Now's functional construction in the smart home industry is still in its infancy. As two companies that have laid out the smart home industry earlier, Amazon and Apple's strategies are very different. Apple's strategy is that consumers need to use their own iPhone or iPad to access smart homes, but with the era of Internet of Everything The limitations of this strategy will become more and more obvious, and Amazon's strategy is much more open.
In June 2015, Amazon opened Alexa's voice technology for free use by third-party developers, which enabled Alexa to connect with developers. This also guarantees Alexa's rich features, which is like Google Open Android. Although Apple opened the Siri SDK to third parties in June 2016, it only supports 6 types of applications, which has great limitations. As of January 4, 2017, Alexa's number of features driven by third-party developers has exceeded 7,000, and the growth rate has been accelerating, and the scope of functions has become wider and wider.
Alexa is attracting more and more users because of its superior performance and better functions. According to the data of StubHub, the most popular ticketing website in North America, Alexa is used to book tickets, ask for schedules, etc.
More complete ecosystemIn 2014, Amazon released the Echo speaker with Alexa. Apple launched the product of accessing HomeKit and Siri in June 2015. In December 2016, the smart home sensor supporting the HomeKit platform appeared on the market. In October 2016, the smart home device equipped with Google Now was released. Amazon's more advanced layout has established an "innate" advantage for Alexa's ecosystem, and Alexa is expanding this advantage with the strategy of free opening to third-party hardware vendors. Since the birth of the Echo speaker, more than 7,000 hardware products have been compatible with Alexa, and devices compatible with Google Now and Siri are still in double digits.
In addition to the smart home sector, Amazon continues to expand Alexa's ecological domain, making Alexa the hub of the Internet of Everything. In recent years, the number of hardware vendors that have been connected to Alexa has been increasing, and the fields involved have been expanding. In January 2016, Amazon and Ford Motor Company entered into a partnership that will support Amazon Echo and Alexa in the in-vehicle system. In October 2016, Amazon CEO Bezos expressed his vision of bringing Alexa to the medical field.
At CES 2017, Amazon also cooperated with Huawei mobile phones, Whirlpool appliances, General Electric and other enterprises. The smartphone and robot fields also showed the shadow of Alexa. Alexa's radiation map was further expanded and the ecosystem was more perfect. The multi-directional interaction between smart homes, automobiles, mobile phones and robots has taken shape. The strategy of Amazon's Internet of Everything has taken shape. There is no doubt that this will give Alexa an edge in the smart home industry.
Will Alexa become the Android version of Smart Home?In November 2007, Google opened the source code of Android to third parties, forming the fundamental driving force for Android development. In June 2015, Alexa adopted the same open source strategy as Android, opening up Alexa's voice technology for free use by third-party developers. Amazon's intention is very obvious, that is, through the opening, Alexa is made into the smart home version of Android. The open source strategy has greatly promoted Alexa's functionality and ecosystem building, achieving the same effect as Android.
In addition to adopting the same strategy, by comparing the development of Alexa and Android, we can see that the two are very similar. At the beginning of Android development, HTC, Samsung, Motorola and other mobile phone manufacturers have made great support, especially HTC, which has launched HTC G1 with Android1.0, HTC Magic with Android 1.5, HTC Hero with Android 1.6, and HTC with Android 2.2. Desire HD and more. With the strong promotion of many companies, Android has gradually developed.
After Alexa opened source, giants such as Uber, Sonos, LG and Intel have established and cooperated with Alexa to add support for Alexa in their products. In February 2016, Uber achieved full compatibility with Alexa. In August 2016, LG announced that it will embed Alexa in its home appliances, and Sonos announced that it will add support for Alexa to its products. In December 2016, Intel introduced a design solution for hardware vendors to promote hardware vendors to adopt Alexa and Intel chips.
The support of these companies has greatly promoted the development of Alexa, and continues to attract more third-party hardware manufacturers to join the Alexa team. For example, in the two months after Uber's full compatibility with Alexa, Echo's sales and Alexa's features have exploded. The sales of Alexa's Sonos audio reached a new high in just one hour after the sale. In 2016, the sales of the Double 11 broke the global single-day sales record of Sonos.
On the whole, with a more advanced strategic layout, especially an open source strategy similar to Android, Amazon Alexa has built a rich set of functions and a complete ecosystem, forming a huge system entry. Perhaps in the near future, Amazon Alexa will become Android in the smart home industry.
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