Five science and technology are primary productive forces. In recent years, mass entrepreneurship and innovation have effectively stimulated the booming of new technologies such as new technologies, new industries, and new industries. With the rapid development of mobile Internet and the rapid increase in computing technology, a new generation of information technology represented by virtual reality has grown by leaps and bounds. The global VR/AR industry has achieved unprecedented opportunities for development. Capital organizations from all levels from the international to the domestic have also begun to actively deploy and pursue virtual reality concept stocks or startups. China's VR industry is very optimistic about the VR industry both upstream and downstream, regardless of the government, Industry, investment, scientific research institutions, etc., place great emphasis. Some large-scale enterprises in the traditional fields have begun to discuss the relationship with virtual reality. Some local governments in China have begun to actively seek and build virtual reality industrial bases. On September 3 last year, President Xi Jinping attended the "G20 Business Summit Opening Ceremony" and delivered a keynote speech. He referred to "virtual reality" and fully affirmed it; the National Thirteen Key Strategic Plan has already attached great importance to virtual reality and enhancement. Reality and other cutting-edge technology, in promoting the value and space of audio-visual consumption.
Driven by the market, VR/AR/MR not only brought about a large-scale technological revolution, but also brought about rapid expansion of new experiential consumption scale, accelerated pace of consumption upgrades, continuous innovation of business models, and even directly influenced people’s thinking habits. And lifestyle, inspired the formation of a new industry format with experiential consumption as the core. The consumption level, consumption quality, consumption patterns, consumption patterns, and consumer behavior of VR+ industry all show marked trends, and new consumption is booming.
At the beginning of the 2017 New Year, the “2016 VR+ Eco-Innovation Conference†hosted by the China Virtual Reality Industry Alliance and Yijian United was successfully held at Hengtong International Mee Park. The conference focused on the theme of “coming in the future and winning with insightsâ€. Topics centered around “new technologies, new consumption, and new economy†were invited by scholars and experts from VR+ network, VR+ consumer, VR+ industry, VR+ startup, VR+ investment, and so on. In-depth analysis of VR innovation and integration of industry, industry and capital, cross-border integration, consumer demand, how to meet the challenges? VR + industrial ecology opportunities and challenges. During the meeting, various thoughts were intensely discussed and collided, and a brand-new VR industry was prosperous and prosperous.
The VR+ Eco-Innovation Conference was successfully held in 2016. It was supported by the head of the Ministry of Industry and Information Technology, the Director of Industry and Communications Department, and Director Zhou Haiyan of the Department of Audio-Visual Products of the Electronic Information Department of the Ministry of Industry and Information Technology was invited to attend and give a speech.
Director of the Ministry of Industry and Information Technology Zhou Haiyan signs on the big screen
From the perspective of industrial development, Director Zhou shared her views on the development trend of this emerging field. VR is an important new strategic area. The development of VR technologies and industries and the promotion of VR applications are of important strategic significance. Great value. General Secretary Xi Jinping clearly pointed out at the G20 summit last year that the technology of VR will change with each passing day and will bring about subversive or revolutionary changes in the way people live and produce. As the competent department of virtual reality, we will promote the technological innovation of VR, enrich the supply of VR products, and promote the development of VR product application into key work.
Director Zhou pointed out that the current virtual reality has entered the strategic window period of explosive growth. The past year has been the first year of VR and many multinational companies have deployed VR fields. Various companies, including entrepreneurial teams, also competed in this field and launched VR products and applications, including VR applications represented by video, games and entertainment. At present, VR has also received great attention from governments and companies in various countries.
The theme of our conference today is the VR+ industry ecosystem. Indeed, VR is rapidly infiltrating into all walks of life. The use of various types of VR industry is also booming. VR is first integrated with industry and is expected to become an important production tool in industrial applications. It will significantly increase the R&D capability and production efficiency of products, increase the productivity level, and combine VR and business to break the scarcity of time and space. The commercial value chain promotes the formation of a new business system; VR and military integration will transform the development of military equipment and military training models, improve the efficiency of equipment research and development; VR and culture and education industries combined, VR and the combination of people's livelihood services, etc. . She further pointed out that today in the VR industry outbreak, we need to actively seek to take the initiative, to occupy the first-mover advantage, and strive for access to active development opportunities and a huge space for development.
Director Zhou shared the work of the Electronic Information Department of the Ministry of Industry and Information Technology in 2016 on three aspects of actively planning for the development of VR:
First, strengthen the strategic planning of VR products. We conducted in-depth business research, the entire virtual reality technology and the development status of the entire industry. We organized a VR seminar attended by academicians, domestic and foreign companies, and senior experts to jointly discuss the development of virtual industries. Based on this, we may also introduce some policies in 2017.
Secondly, we organized the establishment of a virtual reality industry alliance to support related domestic and foreign enterprises and institutions. At present, there are more than 200 member companies in the VR industry chain. We also promote the development of group standards for VR and the research and key of intellectual property rights. Technical research, held a China VR innovation conference and expo, and played an active role in the development of industrial resource service industries.
Thirdly, we will work hard to build an industrial ecosystem, guide the relevant committees to speed up the formulation of standards, establish VR technology, products, service standards and evaluation systems, lay the foundation for the establishment of a sound industrial ecosystem, and support dragon skull enterprises to speed up the layout of VR. In the field of VR, we will form leading companies with international competitiveness, integrate the upstream and downstream resources of the industry chain, and promote the integration of virtual reality with the industry.
The Director of the Ministry of Industry and Information Technology Zhou Haiyan made speeches at the conference
In promoting VR industry and application, Director Zhou introduced the 2017 working ideas on behalf of the Electronic Information Department of the Ministry of Industry and Information Technology:
First, lay a solid foundation, create an environment, implement and formulate and introduce relevant industrial policies, and focus on encouraging the development of core devices and key technologies such as VR core chips, display devices, optical devices, and sensors, as well as support for VR innovative products and system integration designs. Build a development environment and test system environment for VR-related applications.
The second is: Build a platform to improve payment service capabilities. Establish a holding platform that integrates demonstration and application, case presentation, and promotion and exchange functions into one industry, and provide services for companies and users to improve the conversion of key common technologies, such as joint public relations and knowledge achievements, as well as investment and financing resources such as product testing certification and information exchange services. Education and training and other services. The function of this platform may take a few years to complete.
The third is: to improve the standard system of standards. Accelerate the development of VR video, display performance, human-computer interaction, scene modeling, information security, human health trials, and other standards, promote the establishment of a comprehensive VR standardization system, and actively participate in the formulation of international standards.
Fourth: Promote VR applications and service industries. Support the full application of VR production field, promote the advanced production methods such as virtual three-dimensional design, promote the use of virtual reality in health care, care for the elderly, culture and education. Explored the application of VR+ technology in clinical trials and travel experiences.
At the end of his speech, Director Zhou stressed that the promotion of VR needs the participation of the entire society. He hopes that the whole industry of virtual reality and colleagues from all sectors of the industry will work together to promote the development of virtual reality industry. contribute my effort.
Although VR is an emerging industry and is in the early stages of its outbreak, it is believed that with the attention of the competent authorities, the VR industry will develop more steadily and healthily in 2017.
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