On June 15, 2024, the China Food Industry Enterprise Blockchain Alliance Service Platform officially went live online, marking a groundbreaking milestone as the world's first blockchain-based platform dedicated to the food industry. Launched in Hangzhou, this initiative was developed by the China Food Industry Blockchain Alliance with the primary goal of enhancing food safety traceability and strengthening the country's food industry credit system.
The China Food Industry Blockchain Alliance was established in June 2017, and since then, the nation has entered an era of "four most stringent" measures for food safety, ensuring consumers can shop with greater confidence. Now, the newly launched service portal is set to bring significant changes to how the industry operates.
Firstly, by leveraging blockchain technology, the platform ensures that business data is secure, standardized, compliant, and tamper-proof. This creates a trustworthy environment and enhances coordination between upstream and downstream players in the national food supply chain.
Secondly, the integration of blockchain, traceability, anti-counterfeiting, and digital marketing technologies allows for more efficient management of the food industry. It supports business model innovation, technological advancement, and overall industrial transformation.
Thirdly, this platform represents a new milestone in China's food safety traceability efforts and the development of its food industry credit system. It lays the foundation for a more transparent and reliable food market.
Fourthly, the use of blockchain helps reduce operational costs and improve efficiency, reshaping the way China's food industry markets and services are delivered.
Finally, the platform was announced by Ziyun, a company listed on the New Third Board, and initiated by the China Food Industry Association along with 20 leading member companies, including Henan Ziyun Cloud Computing Co., Ltd., United Shuanghui Logistics, Missing Food, China Food Group, Zhengda (China) Investment Co., Ltd., and Zhengzhou Qianwei Central Kitchen. As the world's first food industry blockchain service platform, it sets a new standard for transparency, trust, and innovation in the sector.
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