With the influence of “Internet++†on the LED industry, it is becoming more and more obvious that many people think that China can accelerate the process of Industry 4.0 by means of the Internet model. However, for the LED display industry, the “+Internet†product is insufficient. Odd, but how to integrate "Internet +" into the LED display industry to promote industrial development is still in an exploratory stage. "Internet +" will restructure the LED display industry business model
At present, the Internet is forming a culturally inclusive ecosystem with great inclusiveness by integrating elements such as creativity, hardware, software, and capital. It is still too early to talk about the Internet subversion of the LED display industry, but the LED display industry is undergoing a period of transition from product consumption to product service, from single product to system solution, once the "Internet +" matures into the industry. It will bring a huge revolution to the traditional business model of products, channels and marketing in the LED display industry.
With the popularity of mobile Internet and smart terminal devices, users have reached random use, a large amount of flow and widespread distribution. The biggest impact of the Internet on the traditional LED display industry is first reflected in the purchasing habits of channels and end users. In the past, due to information asymmetry, users searched for products through channels, and now users are finding their products more smoothly and universally through Internet channels such as WeChat mobile. At the same time, the Internet can also collect a large amount of user data, and has a more precise positioning for product development and research and development.
LED display companies how to make good use of the Internet, may wish to learn about Haier, the first home appliance company to open the Internet transformation. Haier built a connected factory in Zhengzhou in March this year. Haier's connected factory model is not a factory concept, but an organization concept. This organization not only covers all aspects of manufacturing, R&D, marketing, etc., but also users, Suppliers and other partners, including users, suppliers and other stakeholders into the research and development, production, sales and other aspects, to form a dynamic, self-driven, self-optimizing manufacturing system.
Haier Connected Factory's first custom air-conditioning customer, he received N text messages from the time of order to delivery, each order has a unique identification code, through the identification code, from scheduling, preparation to installation The panel has SMS reminder for each link, and the user can realize the whole process visually, just like querying the express status.
Similarly, the Internet can also reshape the R&D and production process of the LED display industry chain, which has spawned a lot of business opportunities. However, most of China's LED display companies have not yet completed the transformation of automated production, and intelligent production is rare. Only a few companies have introduced robots and started to experiment with intelligent production. From the automation phase to the intelligent phase, it takes about 10-15 years, and it may take longer for LED display manufacturers.
“Internet +†injects new vitality into brand development
"Internet + LED display" is not a simple addition of the two, but the use of technology and Internet platform, the Internet and LED display industry has a deep integration, creating a new development ecology. Although the development model of an effective Internet + LED display product has not yet been explored, the impact of the Internet on the LED display industry has become ubiquitous.
Among them, the use of Internet thinking in the field of LED display marketing is obvious. In the past, the LED display industry was in a barbaric growth period. The branding and understanding of the brand in the industry is still relatively shallow, and it has not yet established the awareness of brand building. As the industry enters the era of brand building, the decentralization of the Internet and the authority to create an equal opportunity for each brand has become an excellent platform for companies to build their brands.
Undoubtedly, the Internet will become the key to the success of LED display enterprise marketing in the future.
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