Large-scale, e-commerce model, two wings flew together, 2016 CITIC Hua sprinted the "king of PCB"

[Text / Gaogong LED Xu Chaopeng] "It is expected that in June this year, the CITIC Huahui State Daya Bay plant will be officially put into production." Ding Huisheng, executive director of CITIC Group, told Gaogong LED.

It is understood that as another masterpiece of CITIC Hua's large-scale manufacturing - "Huizhou Daya Bay Factory Phase II Project" began renovation in November last year, and has purchased a number of top-level equipments in the industry. After completion, it will move toward multi-precision and high-precision PCBs. The field is marching.

So far, CITIC Hua has production bases in Shenzhen, Huizhou and Jiangxi, and its large-scale production model has long been well-known in the industry. In the previous market, CITIC China's double-layer board has been a big killer. The new 4, 6 and 8-layer boards manufactured by the Huizhou Daya Bay plant will also be gradually increased in 2016, which indicates the development of CITIC Group's large-scale development. Going to a new level. "This is undoubtedly another wave of market killers." Ding will ring.

In fact, the prices of sheet metal raw materials have been declining in recent years, and demand has increased year by year. Ding Huixiang is also expected to enter the 16-year period, the demand for sheet metal raw materials will continue to show an upward trend. For this reason, CITIC China is also stocking for three months to cope with the fierce expansion of production capacity.

"But we are not worried. Our Lichuang Mall has a new e-commerce sales model. After the implementation of the share reform in 15 years, the market sales growth rate is quite obvious." Ding Huisheng mentioned.

CITIC China keeps up with the market trend. It has implemented a new change in the marketing model as early as three years ago. It has vigorously promoted the e-commerce model. The current layout has already seen initial results. The overall price is 30% cheaper than the original traditional sales price, which greatly enhances the company's Overall competitiveness.

“ Looking forward to the new 16 years, CITIC Hua’s e-commerce will continue to follow up and gradually expand its influence to let more people know about our new marketing model. At the same time, after acquiring some new production bases, we also Will continue to expand the advantages of scale, in order to increase market share." Ding Huixiang said.

With the scale of large factories and the flexibility of small factories, the two wings are flying together, and gradually expanding market influence under the premise of having quantity and price. This is the development vision of CITIC Hua. In the future, under the route of breaking through the traditional enterprise sales model and achieving rapid integration with the Internet, the CITIC+Internet + e-commerce model will become a market trend.

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