UAV products have been widely used in various scenes of our lives. Although some manufacturers in the security industry have already launched drone products, the real attention of the whole industry is in the 2015 Shenzhen Expo. Weishi launched the drone products, and the industry's attention to drones has soared.
If you want to ask the hottest smart hardware products are undoubtedly unmanned products, before this year's AMB meeting, security vendors have already launched corresponding products, but it was rarely noticed by market and industry personnel. However, in the middle of 2015, there were Sony and Intel investment drone markets in the industry. Later, Hikvision and other security industry leaders launched products to supplement their own solutions, and recently announced that DJI cooperated with thermal imaging sensor manufacturer Flir. The introduction of night vision drone products, the discussion of drones in the security circle suddenly arises, will drones become a potential blue ocean market after civil security?
Security and drones have different priorities
Although the drone market looks very hot, it is a matter of opinion whether the relationship between security and security is close. If it is only a new highlight of the overall security solution, the drone will indeed bring a new look to security.
A security guard who has been in the industry for many years said that the current UAV products in security vendors are mostly ODM products, while the UAV technology focuses on the balance and control technology of the aircraft, while the cameras are relatively relatively high for UAV manufacturers. Small demand factors. “A very obvious example was that when Dajiang was a drone, it did not cooperate with any security vendors, but it could assemble itself by purchasing modules.†He said that the security industry’s focus is on the camera, but At present, domestic camera manufacturers still do not have the core technology. In the very early TI program, there may still be open difficulties, and there are certain requirements for the independent research and development strength of the enterprise. However, after the launch of the HiSilicon program, such independent development is no longer needed, so the current technology leadership does not mean that the company's research and development strength is leading, and the general camera front-end technology threshold is not high.
Zhao Yuchuan, project support director of Hangzhou Hikvision Digital Technology Co., Ltd., said: "If compared with civilian drone products, from the perspective of R&D, flight control, image acquisition/compression is our own technology, from product design positioning. From a perspective, the product focuses on the industry users, these two factors constitute the difference between the essence and the civil drone. Simply speaking, the control method, operation mode, image acquisition/transmission method are all different from the civilian products. At present, whether drones will become just-needed products, this is still not conclusive, but Hikvision's launch of drone products is definitely not on the rise. The real demand from users is our main motivation. The UAV products on the market are more in the civilian sector and cannot meet the needs of professional users. Based on such needs and business opportunities, Hikvision has launched drone products to meet existing professional users. Hikvision will also actively expand the security application of drones and push them to other industries."
However, it is known from the market that many manufacturers' drone products are still not mature enough to meet the real drone standards, and the most obvious one is the lack of core flight system technology, so from this perspective There is a difference between drones and security, but the application of drones in security is an inevitable trend in the market.
Security drone market has broad prospects
In some vertical industry sectors, the demand for drone products has begun to emerge, but as security vendors can better cut into this unfamiliar field, in addition to testing the company's own technical strength, the optimal combination of the overall solution is also exceptional. importance.
Zhao Yuchuan pointed out that at present, drones have broad application space in the fields of public security, justice, energy, transportation, and environmental protection. “Hikvision’s combined strengths in technology, R&D, production, solutions and industry business understanding will play an important role. In addition to the airborne platform, in video, control, sensing, structured information applications, etc. The technical connotation of the drone is actually the same as the security monitoring product, so it is not too strange for us."
Just from the security manufacturers to get involved in the drone market, its market driving force is to enrich its solutions and extend its product line, but for the entire vast market of drones, the market in the security field will not Too big, but the flexibility of the drone in the emergency command is irreplaceable, which can effectively make up for the shortcomings of the overall security solution. However, if the overall system service is lacking, the drone will appear thin in the security industry, so more and more enterprises will pack the drone products into their own solutions, thus achieving differentiated competition and letting themselves Product solutions can be more personalized.
There is still no price war in the field of drones
The price war, a word that makes the industry people "stunned", a Shenzhen-based security industry has been mentioned for many years, the price war from smart phones to security equipment, the next major market will be drones, some SMEs in Shenzhen have There is a momentum to start developing in this direction.
However, in the first Guangdong Police Innovation Competition, the Shantou Public Security Bureau's innovative production project adopted a police-enterprise cooperation approach. The core of the project was a small police drone developed in close cooperation with police requirements. The relevant person in charge said that the drone has low cost and strong practicability, and played an important role in patrol search and fire rescue after the actual operation. It pointed out that although the current market price of drones has reached 10,000 yuan, Chenghai police use the advantages of local industry and technology to independently research and develop. The cost of the whole machine is only 5,000 yuan, emphasizing that the products do not necessarily have the highest end, which is most suitable for local use. The actuality of the police and the adaptation to policing are the most important. This undoubtedly gave the drone a strong shot in the development of the security field. For the security enterprises in the public security field, it has occupied a leading position in understanding the security needs of users.
Zhao Yuchuan said that the field of drones has not yet reached the price war. "The reason why the price war is caused is that the products are not comparable in terms of application. The rest of the manufacturers can only compete for the price. Haikang Weishi's drone products are aimed at professional users. In addition to the price, these users pay more attention to the application of the products and their help to the business. In this field, far from the price war, the manufacturers compete. Still the depth of understanding of the industry."
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