The so-called mobile health app (mHealth APP) is a medical health application that supports mobile devices such as cell phones, patient monitoring devices and other wireless devices in medical and public health practice. The reason why mobile medical APP is expected by the market is that it can alleviate the shortage of medical resources in short supply by saving time, rapid diagnosis and low cost, so that people in need can realize rapid consultation.
In recent years, with the rapid development of China's mobile Internet technology, the mobile medical APP market is booming! In 2014, the scale of China's mobile medical market reached 2.95 billion yuan. In 2015, the scale of China's mobile medical market reached 4.27 billion yuan, a growth rate of 44.7%. By 2017, the scale of China's mobile medical market will reach 12.53 billion yuan in an increasing form. In the 2015 China Mobile Medical APP development potential ranking, wearable devices ranked first, medical e-commerce ranked second, online consultation and registration appointments followed.
Based on the development trend of mobile medical care, we found that almost all pharmaceutical companies or medical equipment companies are developing their own application apps. It’s hard to find a medical company without a mobile app. Today, consumers who are trying to use their apps to improve their health are faced with thousands of choices. Can so many mobile medical apps provide qualified services to consumers? the answer is negative!
Many medical health apps lack a rigorous clinical argument and simply cannot prove whether they can actually improve a user's health. It can be seen that relevant departments at home and abroad need to carry out necessary supervision on mobile medical APP in order to prevent possible market confusion and health care risks in the future. It is worth mentioning that the US Food and Drug Administration (FDA) took the lead in issuing a guide in February 2015 to clearly define which mobile medical apps need to be regulated and which do not need to be regulated.
Global mobile medical APP market problem: excessive commercial hype
From the current development of the global mobile medical APP market in 2015, the problem of excessive hype about mobile medical APP is still widespread, whether it is through the over-rendering of the media in the industry, or by evaluating the company's excessive commercial hype. What we can't avoid is that the leaders of the mobile medical market, including major international companies such as Apple and Google, have also over-hyped their respective mobile health apps.
This excessive hype has invisibly increased the operating costs of the mobile medical health APP and formed a vicious competition in the capital market. This kind of bad behavior has caused an intangible financial burden for consumers, mobile medical APP companies and even the country.
Global Mobile Healthcare APP Market Issues: Data Security and Privacy
The electronic medical records, health files, consultation information, and image data of the patients involved in the mobile medical APP are all important issues in the industry. However, the current reality in China is that there is no uniform and perfect norm. The leakage of these data will have a devastating impact on the development of the mobile medical APP industry. It can be seen that how to ensure the data security and data privacy of mobile medical care has become an urgent problem for mobile medical institutions at home and abroad.
Global mobile medical APP market problem: convenient but not necessarily reliable
Throughout the country, APP is mostly in the initial stage of user accumulation. Take the hot consumer medical concept equipment on the market as an example. Most of them focus on the monitoring and recording of some simple data, such as blood pressure and blood glucose monitoring. Female physiological cycle monitoring and body temperature testing of women and children of childbearing age, which is essentially a light consultation, does not fundamentally address medical needs. Earlier, some people in the industry analyzed that "disease diagnosis requires medical history, symptoms, signs, auxiliary examinations, and finally diagnostic treatment. Through the Internet, doctors often only understand the symptoms of medical history, and other links can only be achieved in hospitals."
Because of the lack of professional medical resources, mobile medical APP will also increase the incidence of misdiagnosis, mistreatment and delay of the disease. Despite such problems, the above analysts also pointed out that in the treatment of chronic diseases such as hypertension, if it is supplemented by wearable devices or household appliances with high data accuracy, mobile medical APP is still promising.
Global mobile medical APP market problem: the legal supervision system should keep up
At present, there are many departments involved in the supervision of mobile medical APP, and it is inevitable to clarify responsibilities. For example, pharmaceutical mobile APP will definitely involve the application of drugs, then there will be supervision by the Food and Drug Administration. The medical APP is also an application for health care and health, and it will also be supervised by the Health Supervision Bureau. The advertisements in the mobile medical APP are subject to the supervision of the Administration for Industry and Commerce. For fraudulent medical consumption and the sale of counterfeit and inferior drugs, it also involves the supervision of the public security department.
Clarifying the responsibilities of various departments can ensure the rationality and order of responsibilities, improve the efficiency of the supervision mechanism, and avoid the coincidence and contradiction of the supervisory responsibilities!
Mobile Medical APP Market Trends and Prospects
The 2015 Global Mobile Health and Wellness APP Developers Annual Conference report pointed out that smartphones will become the preferred mobile medical device in the next five years, and 85% of mobile medical practitioners will use smartphones as their main tool. Especially in developing countries, the penetration rate of smartphones is very high. According to the survey data, Android and iOS are still the two leading application development platforms for mobile medical. Second, smart watches will replace tablet PCs as the second device for mobile medical apps. Tablets and bracelets are also important in the market for mobile medical devices in the next five years.
In the future, providing mobile users with automated data entry services will be a mainstream trend. Mobile medical apps have increasingly used sensors to record human indicators and collect data, and 70% of mobile medical apps are built into mobile phones. Chronic patients are the main target group of mobile medical APP publishers, and diabetes is considered to be the most important user group for mobile medical APP research and development in the next five years, followed by chronic diseases such as obesity, hypertension and depression.
The development of diagnostic mobile medical APP is also a major trend in the future. An APP that can provide disease diagnosis will bring great convenience to patients and doctors. The electronic file-based health record app and nutrition guide application APP have also been highly praised by users in their respective fields.
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