The Double 11 shopping festival has just wrapped up, and the sales reports from various VR brands have been released. Da Peng VR, with its two flagship VR headsets, once again proved its dominance by securing the top spot on Tmall as the best-selling domestic VR brand.
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During the Double 11 event, Da Peng’s large-space multi-position interactive system—the Dafen E3 positioning version—sold a total of 761 units, outperforming the same laser-based positioning system from HTC VIVE, which only managed to sell 462 units. In the high-end VR segment priced over 3,000 RMB, Da Peng claimed the top spot in both sales volume and revenue.
Meanwhile, the Dafen VR M2 and M2 Pro models sold a combined total of 1,234 units during the sale. In the domestic market for VR headsets priced above 2,000 RMB, they ranked first in both sales volume and revenue within the high-end all-in-one category.
The Dafen E3 and Dafen VR M2/M2 Pro collectively topped the sales charts in China’s VR brand rankings. This achievement underscores Da Peng VR's position as the leading name in China’s virtual reality industry.
Since its launch, the Dafen E3 positioning version has gained widespread popularity due to its high-definition display, lightweight design, and advanced large-space multi-position tracking features. It has now fully expanded into offline channels, making it more accessible to consumers.
The Dafen VR M2 series is the world’s first mass-produced VR all-in-one device, setting the standard for mobile VR and consistently holding the top position in the high-end all-in-one VR market.
From these numbers, it’s clear that users are increasingly recognizing and valuing high-end VR products. While performance remains a key factor, price sensitivity is also a growing concern. The Double 11 provided the perfect opportunity for consumers to upgrade to premium VR headsets.
As a well-known high-end VR brand, Da Peng VR became one of the most anticipated products during the Double 11 period, and it truly earned its place at the top. With its innovative technology, strong product lineup, and customer loyalty, Da Peng VR continues to lead the way in the ever-evolving VR market.
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