The Double 11 shopping festival has just concluded, and the sales reports from various VR brands are now available. Da Peng VR, with its two flagship VR headsets, once again proved its dominance by securing the top spot in Tmall’s domestic VR brand sales rankings. This achievement highlights the brand's growing influence and popularity among consumers.
Three "firsts" highlight the quality of the champion
During the Double 11 event, Da Peng's large-space multi-position interactive system—the Dafen E3 positioning version—sold a total of 761 units, while the comparable laser-based system from HTC VIVE only reached 462 units. In the high-end VR segment priced over 3,000 RMB, Da Peng achieved the highest sales volume and revenue.
Da Peng’s VR headsets, the M2 and M2 Pro, sold a combined total of 1,234 units during the Double 11 period. In the domestic market for VR all-in-one machines priced above 2,000 RMB, these models ranked first in both sales volume and revenue.
The Dafen E3 and the M2/M2 Pro series topped the sales charts across China’s VR brands. Da Peng VR is widely recognized as the leading name in the Chinese VR industry, consistently maintaining top sales performance in the domestic market.
Since its launch, the Dafen E3 positioning version has been highly praised for its high-definition display, lightweight design, and advanced multi-position tracking and interaction features. It has now fully expanded into offline retail channels. The Dafen VR One Machine series was the world’s first mass-produced VR all-in-one device, setting the standard for mobile VR and continuously leading the high-end VR all-in-one market.
From the data, it’s clear that users have developed a strong preference for high-end VR products. While performance remains a key factor, price sensitivity also plays an important role. The Double 11 provided the perfect opportunity for consumers to upgrade to premium VR headsets. As a well-known high-end VR brand, Da Peng VR became one of the most anticipated products during the holiday season. And it truly earned its place at the top.
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