In the past few months, the buzz around "Double 11" has been overwhelming. There's no doubt that this shopping festival has become a major event in the e-commerce world, with "Double 11" and "Double 12" standing out as key moments for the top two e-commerce giants. Thanks to evolving consumer habits, new marketing trends, and growing acceptance, the annual "Double 11" has transformed into a national shopping celebration, drawing massive traffic and attention.
As the "Double 11" shopping trend becomes more intense, different devices like smartphones, computers, and smart TVs are each facing their own unique challenges. In the realm of smart TV video shopping, CIBN Global has been preparing for years, positioning itself as a strong player in this emerging space.
With the rise of OTT platforms, smart TVs have become an essential part of home entertainment. According to data from Ovum Cloud Network, by December 2016, the number of OTT large-screen terminals had surpassed 200 million units. This indicates that smart TV users are now a significant market segment, with the potential to drive substantial growth in the living room economy. As hardware, internet speed, and content services continue to improve, smart TVs are becoming the gateway to a home-based digital lifestyle. Video shopping is one of the most effective ways to bring this vision to life, and it’s expected that this year’s "Double 11" will see a surge in smart TV usage, offering consumers a new way to enjoy the shopping experience.
Compared to traditional e-commerce, which is highly competitive, smart TV video shopping is still a relatively new concept. However, its advantages—such as ease of use, family-friendly interaction, and intuitive product visualization—are beginning to attract more consumers. Imagine a family gathered in front of a smart TV, discussing what they need together and watching product videos on the screen. This not only enhances family bonding but also encourages more rational purchasing decisions during the "Double 11" period.
Middle-aged and elderly consumers, in particular, are eager to engage in online shopping and take advantage of the discounts offered during the event. Unlike the complex interfaces of websites or mobile apps, smart TV shopping offers a simpler and more visual experience, making it easier for them to navigate and find what they need.
This year, the promotions have become more complicated than ever. From double deposits to red envelopes, shopping allowances, and various discount rules, the process feels overwhelming. Many consumers joke that it's like competing in the Olympics—only harder. The complexity of these pre-sale rules often leads to frustration, with issues such as deposit refunds, order changes, and coupon restrictions causing dissatisfaction.
CIBN Global’s “11.11 Most Money-saving†event offers a refreshing alternative. With simple rules, clear pricing, and real-time updates, it allows consumers to make informed choices easily. Products are displayed at their lowest prices, and options like cash on delivery and door-to-door service add convenience. It's a straightforward and honest approach that brings value directly to the user.
To support this event, CIBN Global has made comprehensive preparations. In terms of product strategy, it has partnered with global suppliers to offer a wide range of high-quality products. On the channel side, it has reached over 200 million users across multiple platforms, including TV, PC, and mobile. Operationally, it uses big data analytics to deliver personalized experiences through features like "on-demand shopping malls" and "special shopping zones."
In terms of service, CIBN has built a full supply chain system, from product development to logistics and customer support. During the peak shopping season, it ensures 24/7 customer service to handle orders efficiently and avoid delays.
Last year, the “1015 Video Shopping Carnival†event was a huge success, achieving over 12 million in sales within 12 hours. This year, with even better preparations, CIBN Global is well-positioned to create another impressive milestone during the "Double 11" shopping frenzy.
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