The "player" in the era of smart home enters the intelligent field with different purposes

With the proliferation of smart routers, there have been many types of businesses and players in this area, including Internet companies, hardware vendors, and entrepreneurs. They have different purposes when they enter this field. In summary, there are the following purposes:

(1) Seize home entrance

Third, the important export and population of the home network are of great significance to the acquisition of data. Intelligent hardware vendors can use the Internet to remotely collect user data, and can also perform remote operations such as installing plug-ins remotely, adding or blocking online advertisements, and so on. If you can control the home network is equivalent to get the most favorable card, can be a powerful blow to competitors, such as 360 and Tencent "3Q Wars." In addition, mastering the entrance to the home network can also provide more accurate marketing. Internet companies such as 360 are entering the smart router industry for this purpose.

(2) Competing for Family Center

Smart homes are made up of a series of single items, such as smart sockets, smart lights, smart TVs, TV boxes, etc. There is no unified platform for management. If users need to connect these single products, they need to download multiple apps, and even if there are multiple app support, the linkage between these single products cannot work smoothly. In order to effectively solve this problem and achieve interconnection and interoperability of smart home products, the following solutions are currently available:

Manufacturers communicate face to face. A certain agreement has been reached, but in this way, not only higher costs are required, but also it is difficult to reach a consensus among various manufacturers; various devices are connected through a cloud platform. For example, Jie Sheng Ji Zhi Cloud and Baidu Inside are through this The way to connect, the number of access devices determines the degree of interconnection; some smart home manufacturers began to use the standardized modules to achieve intelligent devices, such as BroadLink launched the BroadLink DNA program.

In addition to the above several ways. As a network hub, an intelligent router can also connect different smart home devices. After having the storage and computing capabilities, the smart home device will open an interface to the smart router. After the smart router is packaged and adapted, the smart router will face the mobile phone. App and other interfaces are open. In this way, not only smart home devices have achieved interconnection, but also smart routers have become control centers. Xiaomi, Haier and LeTV enter this field for such purposes.

(3) Obtaining direct economic benefits

In addition to occupying households or becoming a family center, there are still some players who enter the intelligent router field just to gain certain economic benefits. Many well-established router brands, such as TP-Link, Netware, and Netcore, have developed smart routers to defend their follow-up, maintain their own sites, and use the business model or rely on hardware to make profits.

Compared to simply relying on selling routers to make money, other smart routers have found more ways to make money, such as Thunder routers, users will contribute broadband to Thunder to do cloud acceleration and other services, and can get some benefits from it; pole routing and Fujian Telecom cooperates to assist operators to collect service fees and obtain a certain share from them; Future Pole routing may also focus on profitability in the application market and on open platforms.