[IT168 News] On the evening of December 4th, Beijing time, for the Liverpool fans, the most anticipated football event of the year - the "unique" Liverpool football night organized by Jury PPTV, in Beijing, Shanghai, Three cities in Guangzhou started at the same time. Liverpool coincided with the 14th round of the Premier League match this night, away to play at Bournemouth. Liverpool fans in the north, south, and wide areas and the surrounding areas were enthusiastic. Hundreds of Red Army fans gathered to cheer not only for the Liverpool team match that night, but also witnessed the first public appearance of the customized version of the PPTV TV Liverpool.
At the event, PPTV TV carefully prepared various live events to interact with the fans. Especially in the watching part of Liverpool's match with Bournemouth, PPTV also invited famous former internationals Xie Chaoyang, Xie Hui and Qu Chuliang respectively to serve as lively commentary guests in the North and Guangzhou. Unfortunately, Liverpool had a bad luck and did not win the game, but lost one ball to Bournemouth.
The famous former national leader Xie Chaoyang
Before the opening of the event, Mr. Yin Yu'an, Vice President of Juli Media, spoke on behalf of the organizer of the event. He first praised Liverpool Football Club. In his eyes, Liverpool won the follow-up of nearly a million KOP fans in China with the spirit of perseverance, cherishing hope, and pursuing dreams. As a result of this mental infection, it was the first PPTV to start sports in China. Juli was able to join this outstanding team and start strategic cooperation. This was the day when the customized version of the PPTV TV Liverpool was born.
With the ending of Yin Yu'an's speech, the custom version of Liverpool's PPTV TV, which has long been known for the first time, was also shown to the fans for the first time. Unsurprisingly, this TV, which has caused thousands of Liverpool fans to hang on for a long time, immediately became one of the focuses of the evening's event.
Since the official cooperation between PPTV TV and the Premier League Liverpool Football Club in November 2015, the two teams have worked closely together to create a customized version of Liverpool TV fans-PPTV TV. This TV set, which was jointly awarded by award-winning designers such as the Red Dot Award, IF Award and other top international industrial design awards, has set a new benchmark in aesthetics and customization. The dazzling Liverpool Red Back adopts a top-notch metallic pearl lacquer process. The red edge of the cross extends to the back of the silver team badge. The glory and belonging feel touches the heart of the fans. At the same time, 4K picture quality of the 65-inch LG LCD screen, with MEMC motion picture compensation technology, perfect to meet the living room watching, the television in high-speed motion picture clarity and color saturation requirements. What makes the KOPs put it down is that this TV has built-in special UI, theme wallpapers, tournament information, video highlights, and team dynamics tailored for the fans. It can be said that it has truly created a set of information from inside to outside, from Features-to-content smart TVs tailored for KOP fans.
Because of this, at the event site, many fans still circling the PPTV TV's Liverpool Custom Machine after the game to make a careful experience. After all, this kind of TV, from design to hardware, from appearance to content, for Liverpool fans, is still the first. In this atmosphere, TV and football have become the common trigger points for the fans' emotions, allowing everyone to cheer for the game while applauding the TV.
As the first derivative TV of sports major IP, the customized version of PPTV TV, Liverpool, is not only the spirit and love of the Chinese Liverpool fans, but also a strength of PPTV's brand strategy of “Cultural O2Oâ€. In today's fiery sports events, PPTV Cohesion not only spends heavily on building a sports IP resource empire, but also provides more products by connecting more interactive scenes, and extends more relevant operations, full-scale communities. The layout of sports content matrix. The Liverpool custom machine, including Liverpool Football Night, is the embodiment of PPTV TV's attempt to operate sports IP generically and extend IP value.
On December 4, 2016, in China, Beijing, Shanghai, and Guangzhou, the stories of football, PPTV TV, and a new business model have opened with passion. And also in this golden sports weekend, before the night of the Labya Carnival La Liga, after the football night in Liverpool, people can not help but expect more and more full-scale explosion of the PPTV Juli Sports Empire!
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