Hisense and FIFA sign the agreement officially became the sponsor of the 2018 World Cup

[Global Science and Technology Report] According to the Associated Press report on April 10, Hisense has signed a 15-month agreement with FIFA to formally become the official sponsor of the 2018 FIFA World Cup.

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According to reports, the agreement has an unusual significance for FIFA. Hisense Corporation became a sponsor of the Russian television advertisement during the 2018 World Cup and the 2017 Confederations Cup. As early as 2016, Hisense had sponsored the European Football League in France. FIFA also positively affirms the stable development of Hisense over the past few years.

Liu Hongxin, president of Hisense Group, said in an interview that in the past few years, Hisense has gained a lot of experience through the sponsorship of sports events, and the brand growth momentum is strong. Hisense is honored to be a World Cup China sponsor. In addition, the chief executive of Hisense Group also stated that Hisense Corporation currently faces enormous challenges, but the challenge will greatly enhance the global awareness and economic value of Hisense as an internationally renowned brand. (Internship Compilation: Liao Yi reviewer: Liu Yang)

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