Qualcomm, the mobile phone chip leader, announced that it has agreed to acquire the Bluetooth chip maker CSR for 1.57 billion euros ($2.5 billion) to strengthen its position in the Internet of Things (IoT) market; CSR's Bluetooth solution is widely used in portable devices, Cars, wearable products, and recently released CSRmesh Bluetooth mesh connection technology, said to have the potential to replace ZigBee.
Qualcomm will acquire CSR shares at a cash price of 900 pence per share (approximately $14.37). The announcement of the acquisition is a few hours before the deadline for the UK authorities to make another interested buyer, Chip, bid again. In August, Microchip revealed that it had indeed negotiated with CSR on the acquisition, but CSR rejected Microchip's “pro-intimacy†because it thought that “the hiring money†was too small (the price was not announced).
Qualcomm’s $2.5 billion bid for the acquisition of CSR may motivate other buyers to bid again (the acquisition has not yet been completed); however, analysts clearly believe that few other semiconductor companies can get a higher amount than Qualcomm. Dan Ridsdale, an analyst at Edison Investment Research, believes that Qualcomm’s offer is “surprising,†he said. “This is unexpected, because the company has acquired wireless connectivity technology by acquiring Atheros in 2011.â€
Ridsdale said that Atheros' technology is mainly used in conjunction with Qualcomm's radio and processor solutions for mobile phone products, but the smart phone market is slowing down. Qualcomm needs to find new sources of power. CSR's link technology is catching up with popular things. Networking trends, providing a large variety of device applications, such as indoor positioning technology may be interested in Qualcomm; and he also agreed that other manufacturers are unlikely to be able to afford the price of Qualcomm, so the acquisition should be a foregone conclusion .
In view of the brilliant achievements of CSR in the field of mobile phones and connected cars, the marriage of the mobile phone chip leader and the Bluetooth chip maker seems to be a "natural match"; if the acquisition is successfully completed, CSR will immediately obtain a strong backing and resist many Competing chip vendors are merging the risks of integrating Bluetooth technology into SoCs.
Classic Bluetooth and Bluetooth Low Energy chips have been rapidly popularized in the market. The short-range wireless technology that CSR is actively promoting is CSRmesh, a Bluetooth-based ZigBee mesh network technology; CSR will CSRmesh is seen as a key weapon in the IoT market.
CSR's IoT marketing manager Rick Walker recently said in an interview with EETImes editors: "CSRmesh is a proven technology that allows us to build almost unlimited number of Bluetooth sensors, beacons, etc. through mesh networks. Mode communication can be controlled directly by a single smart device.†He emphasized that CSRmesh's communication protocol is not separate from Bluetooth low-power, it is actually a software layer at the top, which can extend the possibility of Bluetooth smart communication. .
Although Walker also admitted that CSRmesh is not a standardized technology, he said that the Bluetooth Special Alliance Group has set up a Bluetooth SmartMesh working group: "Our goal is to enable the entire industry community to enjoy the CSRmesh function. The advantage to enhance the Internet of Things."
In theory, the CSRmesh solution is urgently needed by Qualcomm, and the company is actively entering the Internet of Things market. In May of this year, Qualcomm acquired Wilocity, a wireless HDMI solution provider; Qualcomm also created an open platform, AllJoyn, to enable various neighboring devices to share information through the platform.
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