Xinrong cable Li Hongyan: cable industry iron lady

“The love of the loved ones is back and the blessed ones are blessed.” This is a Buddhist phrase that Li Hongyan always believes in, is the essence of her management philosophy, and is also the source of her enthusiasm for public welfare undertakings and actively contributing to society.

She made an ordinary company into a famous company in Sichuan; she asked a profit organization to build a warm family harbor. She is Li Hongyan, general manager and founder of Sichuan Xinrong Cable Co., Ltd.

The beginning of the venture

Sichuan Xinrong Cable's products at that time were mainly wires. The single grade of the product was low and it was difficult to sell. She personally led the business staff to almost every corner of Chengdu.

When the market business improved, she was thinking about how to cut into the cable manufacturing industry chain. From sales, production to research and development is definitely not a simple matter.

She is not familiar with the various processes and production processes of wire and cable. She uses her spare time to study. She has worked hard for years by relying on the unyielding spirit she has shown in her troops and her courage to go forward and dare to be ahead of others. The cable industry in Chengdu has established a firm footing. The company has transformed itself from a single sales wire to a wire and cable manufacturer integrating R&D, sales and production.

In 2006, the development of Xinrong cable began to take shape. Li Hongyan did not rest on her own feet. She always thought about how to lay the cable for Xinrong in the next decade. What is the road to breaking the Xinrong cable? ......Inside the enterprise, she could not find the answer. She began to “go abroad” and made friends in the business community. He touched different things on multiple levels and found a sustainable management path for Xinrong Cable, which is innovation and continuous innovation.

It is also such a belief that Xinrong Cable is constantly making efforts in management innovation, technological innovation and brand innovation. It has applied for 5 invention patent technologies and 27 utility model patent technologies, and has obtained the national high-tech enterprise certificate. The first company in Sichuan passed the ISO9001, ISO14000 and OHSAS18000 quality, environment and occupational health and safety management systems. Certification.

"Strict, detailed, real, constant" management style

For more than a decade, Li Hongyan has expressed his deepest love for employees with the management style of “strict, detailed, real, and constant”. Strictly speaking, it is strict requirements and strict management; fine and practical division of labor and responsibility is the responsibility; constant perseverance.

Excellent entrepreneurs will certainly allow their subordinates to grow rapidly because of her, help them establish a correct outlook on life, values, and have a perfect character. Li Hongyan is using her "strict, detailed, practical, and constant" requirements for every person in Xinrong, and caring for everyone in Xinrong.

Li Hongyan usually talks softly and focuses on creating a happy and relaxed atmosphere inside the company. "I'm not the kind of strong leader. People can only have innovative ideas when they are happy and relaxed. The key to this is communication." For this reason, she will spend a lot of time listening to the ideas of ordinary employees. .

"The enterprise is the tree, and the staff is the root." This is a word that Li Hongyan often hangs on. She said that only by operating the company well can it be used as a capital for charity. At the same time, the company should provide employees with space for protection and development. This is also the most basic charity.

Xinrong Cable has more than 300 employees and the company has never seen labor shortage. From 2010 onwards, the company’s employees’ wages and benefits have risen by no less than 10% each year. Every employee who has encountered difficulties has received the concern of the company.

At the same time, for more than a decade, Li Hongyan has treated her good as her greatest happiness in her life and devoted herself to social welfare undertakings. She actively devoted herself to the 5.12 Wenchuan Earthquake and the 4.20 Lushan Earthquake. She began to donate funds to support the elderly, help the elderly and assist the disabled, and honored the elderly. He regularly visits lonely old people every year and actively participates in veteran relief activities, investing 3.48 million yuan in total.