Radio Broadcasting secured a new round of financing totaling RMB 65 million, driven by the impressive 89 million TV activations. The funding was led by prominent investors including Shenzhen Qianhaimu Fund, Tyrannosaurus Capital, Bojiang Capital, and Yihe Juncheng. Previous rounds included an angel investment from horse racing capital and a Series A round backed by Jinsha River Capital with a 25 million yuan investment. The latest funds will be primarily used to expand the music broadcasting business and achieve coverage of 200 million terminals.
Since the transformation of traditional TVs into smart devices, the smart home appliance industry has seen a surge in entrepreneurship. Beyond the PC and mobile internet, a new large-screen internet is emerging. In just a few years, the number of smart screens has reached 256 million. With such a vast market, entrepreneurs who were previously competing in the crowded mobile internet space now see a promising blue ocean. Major players are also entering the scene, either developing TV-side applications or partnering with traditional appliance companies to launch new internet TV brands.
However, smart screens still face challenges such as poor interactivity, user unfamiliarity, and content restrictions. The risks involved in starting a business around smart screens are no less than those on mobile devices. Given that users are already accustomed to their phones, how can they be encouraged to engage more with the TV? This time, music broadcasting technology, a black horse in the smart home appliance industry, once again attracted capital, accumulating nearly 100 million in total financing—a rare achievement among smart TV companies. In this article, we'll explore eight key questions about music broadcasting and screencasting, offering a deeper understanding of the current state of the smart TV wireless projection industry.
Why did Jinsha River Capital choose to invest in Radio Broadcasting?
The smart TV market is massive, and the screen casting market is even bigger. Screen casting transforms the TV experience, allowing for dynamic content changes. As the user base of smart TVs becomes younger, the market potential continues to grow. By 2017, smart screens had entered 43% of households, reaching 256 million homes with an audience of 768 million. This number is expected to increase in the future.
Moreover, by 2020, over 70% of home appliances are projected to be smart. Smart TVs, refrigerators, mirrors, speakers, and VR devices will all be interconnected, making multi-screen interaction essential. Music broadcasting has already achieved 89 million TV terminal coverages in three years, leading the screen casting field. Its strong commercial barriers and exclusivity have made it a top choice for investors like Haimu Fund and Jinsha River.
What is a music broadcast screen?
A music broadcast screen is a multi-screen interactive product that connects mobile devices with smart TVs. It operates similarly to the DLNA alliance, enabling seamless sharing of entertainment across all smart devices. Since 2013, music broadcasting has been actively developing multi-screen interactive products and exploring new scenarios, especially with the rapid adoption of OTT and smart TVs.
What are the common screen casting scenarios?
For example, platforms like Youku and IQIYI allow users to cast videos from their phones to the TV with a single click. Mobile music, games, and graphics can also be displayed on the big screen. Screen mirroring functions, supported by music broadcasting’s proprietary protocol, enable Apple and Android users to instantly mirror their phone screens onto any smart TV, commonly used in meetings, presentations, and living room gaming.
What does screen casting mean?
Screen casting enables the seamless sharing of content between mobile devices and large screens, breaking down information silos. Movies, long videos, music, and games can be liberated from mobile phones and shown on any nearby smart screen. The real value of multi-screen interaction lies in connecting smart devices to meet people's needs in various scenarios, delivering an enhanced entertainment experience.
How do you ensure that screen casting is convenient and user-friendly?
Most screen casting content originates from mobile phones. Over the past six months, music broadcasting has accelerated the integration of screen casting features into its mobile app. Partnerships with mobile manufacturers have improved the user experience. With over 100 apps embedded with SDKs, including iQIYI, Tencent, Youku, and others, mobile content is quickly shared on TV screens. The barrier to watching TV via mobile devices has become extremely low, with screen casting becoming a standard feature.
Are there successful implementation cases for music broadcasting?
In 2017, music broadcasting explored the corporate market, introducing Baidu's wireless projection solution. This innovation transformed traditional conference rooms and impacted the billion-dollar projection hardware market. In education, New Oriental partnered with OK screen casting devices, revolutionizing teaching methods and student learning experiences.
Why is the value of large screens much higher than small ones?
In the consumer market, music broadcasting offers multiple product lines, providing free access to TV through mobile and computer screens. The business model integrates mobile and TV resources, creating win-win partnerships with mobile apps. With a unique screen casting channel, 500 million mobile users can share content with TV screens, opening up new advertising opportunities.
Where is music broadcasting headed next?
After securing the A+ round of financing, the support behind music broadcasting has strengthened. The company will continue to promote the screen casting industry, popularize screen casting education, and help users enjoy smarter, happier smart appliances. By 2018, the number of screen casting devices is expected to reach 200 million, creating a network of connected screens and deepening the concept of entertainment sharing.
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