When it comes to manufacturing, when it comes to technology, and when it comes to enterprise development, we cannot fail to mention the word "innovation." Innovation is the soul of a nation's progress and the inexhaustible motive force for the country's prosperity. The Third Plenary Session of the 18th CPC Central Committee mentioned innovation in 11 times in the communique. However, while everyone advocates innovation and society encourages innovation, it is a questionable question whether companies are really doing innovation. If you don't talk about other industries, just look at automotive electronics. Looking at the entire automotive electronics industry, it is not difficult to find that there are very few products that are truly innovative.
Front loading: homogenization of intelligent systems for car networking. On October 14, Tencent Auto launched the annual car networking product launch network election. A careful analysis of the list of 20 car networking products, we can easily find that these pre-installed car systems have great similarities. Most of these 20 products favor voice-activated navigation, consulting services, and roadside assistance. Such as Anjixing's full-tone hands-free phone, SAIC's inkaNet voice command, BMW iDrive's human-computer interaction voice, etc., are all demanding voice control. Another example is the emergency road rescue of Lexus G-BOOK, which can also be found in Ford SYNC. In general, there are many alternatives to the front-loading of these car networking products, and there are fewer innovation selling points.
After the installation: the product cottage has more differences. There are many products in the aftermarket. In terms of car navigation, there are many brands, but the products are almost all navigation, DVD, radio, Bluetooth, USB/SD, rear view and steering wheel control. The similarities in functionality make it difficult for many users to know where their products are better than others. I have posted in the forum for navigation recommendations, more than 50 people replying, many people have a headline about the advantages and disadvantages of their navigation, but when asked where the product is better than other products, I almost did not get it. answer. In addition, the cottage is also a relatively obvious problem. I will not say which brands in the market are imitations. The Wing Truck Networking Company exhibited the "Bluetooth PTT" patent at the Guangzhou Gold Show in September this year. In other words, it can be inferred that there is a cottage infringing product in the post-market.
The automotive supplies market needs innovation
With the advancement of science and technology, the impact of the Internet on traditional industries, the wave of free hardware, and the homogenization of automotive electronics itself. This kind of internal and external troubles, if the company does not strengthen innovation, it is difficult to have a place in the market. Even when it comes to industry transformation, it is necessary to find the transformation point and innovation point before it can be implemented. Industry innovation has become a necessity.
As for how to find innovations and how to innovate, it is generally the benevolent seeing the wise and seeing wisdom. Every company that does business has its own set of business. The author gives a few suggestions for reference only.
Need to create an innovative atmosphere This is for the enterprise. When we talk about innovation, we must be indispensable. It is necessary to create a good atmosphere for innovation within the company and to cultivate innovators. On November 8th, the Global Maker Marathon Beijing Station was launched. The global Maker Marathon initiated by Lei Feng Network is intended to encourage innovators. Through this event, Maker has the opportunity to showcase creativity and have other customers. The opportunity to communicate is two-fold. Enterprises do not guard against learning Lei Feng. They hold some activities to encourage innovation in their own companies, or record product innovation/creatives into the scope of employee assessment. Encourage employees to break the rules, break the limits, and seek innovation.
Grasping the market is good at discovering This is based on the individual in the company. Products come from the market, and consumers will continue to pay for the products they need. The market is the root of innovation, and it is the fertile soil for each of our innovators to learn innovative ideas and to innovate. Doing products is not a closed-door car. Only by understanding the consumer market and consumer demand, and analyzing it to find out the product appeal points that consumers need, can new business opportunities be discovered. On the other hand, the market is also the touchstone of products. To develop a product or to come up with an idea, you must first test it through the market so that you can know the direction of product development. I dare not say that every good product manager knows the market, but I dare not know that the product manager or R&D staff in the market will never be a good employee.
Learn from me, die like me. Imitation is like a shadow, and you can't always see the light. Only by studying hard, and adapting yourself to innovation can we find new vitality. If a company wants to seize a favorable share in the market, it should think about how to innovate.
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