October China Mobile Market Price Analysis Report

In October 2013, the Chinese mobile phone market was still continuing the rhythm of new products. New Nokia products became the focus of attention in the industry. Judging from the price reduction of mobile phone products, the number of price-cutting models this month is basically the same as last month and remains at around 170 models. Among them, Huawei led the wave of price cuts, the number of price models close to 30 models, followed by Samsung and Lenovo, price reduction products are 23 models. The number of price reduction products of Coolpad and ZTE is also more than 20. Judging from the average price of the overall mobile phone market, this month saw a slight decline of 3.4% from the previous month.

Report points:

• In October, the average price of the overall mobile phone market dropped by RMB 58. The average price of Apple's mobile phones stood out. Samsung and Sony all exceeded RMB 3,000.

• The average price of smart phones was 1,795 yuan, a slight increase of 48 yuan, and the average price of the three brands was more than 3,000 yuan.

• The average price of domestic mobile phones was 1,422 yuan, which was a slight decrease of 24 yuan from the previous month, a decrease of 1.7%. Meizu, OPPO, and vivo were both over 2,000.

• The average price of 3G mobile phones in October was 1,774 yuan, a slight increase of 7 yuan from the previous month.

• Apple iOS models have the highest average price, close to 5,000 yuan, and the average price of eight-core smartphones reaches 3,350 yuan.

• The average price of large-screen mobile phones over 4.6 inches is more than 2,000 yuan, and the average price of megapixels and above is over 3,000 yuan.

1. Average price of the overall mobile phone market 1. Average price of the overall mobile phone market • The average price of the overall mobile phone market decreased by 58 yuan this month. According to ZDC statistics, the average price of the mobile phone market in October was 1,633 yuan and continued to decline. This month, it decreased by 58 yuan from the previous month, a decrease of 3.4%. The number of price models this month was basically the same as last month and remained at around 170 models. As a whole, with the intensified competition in the mobile phone market, the price of mobile phones has become increasingly stable and there is little room for adjustment.

2. Average Price of Mainstream Brands • The average price of Apple's mobile phones outshines Samsung's and Sony's mobiles by 3,000 yuan. From the perspective of the ten most popular brands in the overall mobile phone market, this month Apple is still valuing the average price of 4,780 yuan. Samsung, The average price of Sony's mobile was 3,259 yuan and 3,256 yuan, respectively. The former only leads 3 yuan. HTC, Meizu average price distribution between 2200-2400 yuan. The average prices of Nokia, Huawei, and Xiaomi are in the third camp and are distributed between 1400-1900 yuan. Lenovo, Cool two brands are priced at less than 1,000 yuan.

Second, the average price of smart phone products market 1, the average price of smart phone products • Smartphone average price rose 48 yuan ZDC statistics show that in October the average price of smart phones was 1,795 yuan, up 48 yuan from the previous month. While the average price of the overall mobile phone market kept declining, smart phones rose in a contrarian direction. ZDC believes that this is directly related to the current high-end smartphones’ attention and the continuous increase in shipments.

2. Average price of mainstream branded products in smart phone market • Average price of three brands over 3,000 yuan From the average price of ten mainstream smart phone brands, the average price of Apple smart phones is as high as 4,780 yuan, which is much higher than the average price of mobile phones of other brands. The average price of Samsung and Sony's mobile smart phones is comparable, and they are all around 3200 yuan. Nokia, HTC, Meizu three brands average price slightly lower, in the 2500 yuan up and down. Among the top ten brands, only four brands have an average price of less than 2,000 yuan.

Third, the average price of domestic mobile phone market products 1, the average price of domestic mobile phone market products • The average price of domestic mobile phones dropped slightly 24 yuan in October domestic mobile phone market average price of 1,422 yuan, a slight decrease of 24 yuan over the previous month, a decrease of 1.7%. In this month's domestic mobile phone camp, Huawei has the largest number of handsets for price reductions, reaching 28 models. At the same time, Huawei is also the brand with the largest number of price reduction products in the overall mobile phone market. Cool, Lenovo, and Zhongxingqi also had more than 20 models for price drop, and they were among the top five in the overall mobile phone market.

2. The average price of mainstream branded products in the domestic mobile phone market • The average price of Meizu, OPPO, and vivo three brands surpassed 2000. Among the ten domestic brands that received the most attention, Meizu, OPPO, and vivo were among the top three brands. Above 2000 yuan, OPPO is the highest, reaching 2676 yuan. The average price of mobile phones for Huawei, Xiaomi and Jinli is in the second camp, which is distributed between RMB 1,400 and 1,900. Xiaomi’s highest price is RMB 1,865, and the average prices of Huawei and Jinli are close to each other. The average price of Lenovo, Coolpad, ZTE, and Tianyu mobile phones was less than 1,000 yuan, and the lowest was Tianyu, which was only 592 yuan.

IV. Average price of 3G mobile phone products Average price of 1,3G mobile phone products • The average price of 3G mobile phones rose slightly in October. ZDC statistics show that the average price of 3G mobile phones in October was 1,774 yuan, a slight increase of 7 yuan from the previous month. Looking at the number of price-cutting models, a total of 164 models were reduced in price this month, but the rate of decline was modest. 60% of the models fell within 100 yuan, and the average price of only four products dropped by over 500 yuan.

V. Average price of mobile phone with different parameters 1. Average mobile phone price for different operating systems • Apple iOS models have the highest average price, close to 5,000 yuan. ZDC statistics show that in the Chinese smartphone market in October, the average price of different operating system models is Apple iOS. The highest, reaching 4780 yuan. The BlackBerry Blackberry OS and Windows Phone system models are relatively close to the average price, between 2600-2800 yuan, the former slightly higher. The mainstream Android system has the lowest average price, less than 2,000 yuan, which is 1670 yuan.

2. Average price of mobile phones with different core numbers • Average price of eight-core smart phones reached 3,350 yuan From the perspective of the number of cores, the average price of single-core mobile phones in the smart phone market is the lowest, which is lower than 1,000 yuan. The average price of dual-core smartphones is closest to the average price of the overall mobile phone market, which is 1585 yuan. The average price of the quad-core and eight-core/dual quad-core smartphones is relatively high, at 2319 yuan and 3350 yuan respectively.

3. Average price of mobile phones with different screen sizes • The average price of large-screen mobile phones with 4.6 inches or more is more than 2,000 yuan. From the average price of models with different screen sizes, the current average price of models under 4.0 inches is less than 1,000 yuan, including 3.0 inches. The average price of the following models is only 496 yuan, less than 500 yuan. In models with a screen size of 4.1 inches or more, the average price of the models above 5.0 inches is the highest, reaching 3,159 yuan, which is much higher than other screen size models. The average price of the 4.6-5.0-inch models exceeded 2,000 yuan, which was 2181 yuan.

4. Average price of mobile phones with different pixels • Average price of tens of millions of pixels and above exceeds 3,000 yuan From the average price of models with different rear camera pixels, the average price of non-camera models is only 201 yuan, mainly for some functions. Sex spare models. The average price of a model with 2 million pixels is less than 500 yuan, and the average price of models with 3 million/3.2 million pixels is 635 yuan. These two types of models generally carry only one camera.

With the maturity of the camera technology, the current average price of mobile phones with 5 million-pixel cameras has also dropped significantly compared with the previous ones, and is less than 1,000 yuan, which is 969 yuan. The 8 million/8.7 ​​million-pixel model has a relatively high average price of more than 2,000 yuan. The average price of models carrying tens of millions of pixels reached 3,271 yuan.

ZDC concluded that although the current time for consumers to buy mobile phones is not fixed distribution, the holiday consumption effect is not obvious, but from the perspective of changes in the average price of the market, due to the impact of Golden Week promotions in October, the overall mobile phone market price appeared relatively Obvious decline. ZDC expects the average mobile phone market prices will continue to decline in the next two months.