Yiguang Channel and the brand move together to seize the mainland market

Recently, Yiguang Electronics officially established Yiguang Lighting Management (Shanghai) Co., Ltd. in China, and hired the general manager of Guangdong Boaosi Enterprise Co., Ltd., and Wu Zhengyi, a well-known marketing expert in the industry, became the general manager. The move is to strengthen the expansion of Yiguang in the mainland market and deepen the layout of Yiguang in the lighting application. It also announced that Yiguang will attack the Chinese lighting market with its own brand products.

Yiguang Chairman Ye Yufu believes that this year's LED backlight and lighting demand has grown, mainly because the market scale has become larger, and the recession has been going on for about one and a half years. As the world economy gradually recovers, this year's price competition will be compared. To ease, orders and prices do not have to be discussed once in the past, so the overall outlook for this year is more optimistic than last year.

Yiguang currently sets up factories in China or mainly based on module products, including Yiguang (China), Guangzhou Hengguang, Yiguang (Zhongshan), Yiguanjing (Fujian) and Yiruijin Optoelectronics (Jiangsu), all of which are still producing component products. Mainly. Therefore, Yiguang Lighting Management (Shanghai) was established and became the first company in Yiguang to focus on terminal lighting products. In the future, Yiguang's full range of lighting products will be sold to China through the company.

Yiguang spokesman Liu Bangyan said that the current capacity utilization rate is about 80%, and the capacity utilization rate of some backlight products in the second quarter is expected to increase to 90%.

Yiguang entered the LED lighting market with its own brands “EVERLIGHT” and “Zenaro”, which is also a strong signal for its massive launch of the mainland market. Yiguang said that the current focus of Yiguang Lighting Management will be based on channel construction, which will initially lock indoor lighting into a sales market. Yiguang Lighting's revenue target for this year is expected to be 10% from last year's 10%.

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