In 2012, China's LED chip enterprise market competitiveness rankings list, Xiangneng Hualei Optoelectronics Co., Ltd. as the leading enterprise in LED epitaxial chip manufacturing in Hunan Province, with a sales scale score of 76.7 points, technical strength score of 17.5 points, total score of 94.2 points The achievement is the 5th in the top 10 enterprises in China's LED chip enterprise competitiveness.
Founded in 2008, the company is a state-owned holding company controlled by Hunan Coal Industry Group Co., Ltd. with a registered capital of 369 million yuan and a strong capital background. The company has 32 MOCVD machines with an annual production capacity of over 80,000 pieces. In the case that the capacity utilization rate of most domestic manufacturers is less than 50%, Hualei Optoelectronics will increase the capacity utilization rate to 80%, and the market share will further increase. In 2012, the revenue exceeded 300 million yuan. According to the comprehensive strength analysis, Hualei Optoelectronics has become the leader in domestic LED chip manufacturing enterprises.
Based on local strategy, strong foundation and solid development
In 2012, after the company completed the handover of the old and new leadership groups, it began the journey of reform and development. In the huge sea navigation, the company combined with the special characteristics of the LED industry, according to the planning of industrial and industrial layout of Chenzhou City, put forward the "three production and four one project", that is, based on the local to create "industrial park, industrial chain, The industrial market has launched four projects of “one road, one scenic spot, one enterprise, one industryâ€.
The company also integrates the reform and development of the enterprise into the urban construction of Zhangzhou, integrates into the new industrialization development of the city, integrates into the layout of the urban industrial park, strives to become the pioneer enterprise of the transfer of coastal industries in Xiangnan, and becomes the "two-type society" construction in Zhangzhou. The demonstration enterprise has become the leading enterprise in the production of LED packaging application products in Cangzhou City and even Hunan Province. It has become an advanced unit of Cangzhou High-tech Industrial Park and has become the A-level unit of Hunan national tax and local tax payment credit.
The company has carried out in-depth and long-term activities of “double mentioning one drop†and “double grasping one mention†to improve product yield, improve product brightness and reduce production cost; pay close attention to product sales, pay close attention to payment and improve economic efficiency. Carry out the work style rectification activities, and formulate the "five forbidden seven inaccurate" and "three all" and "eight awareness" activities, with "attitude to decide everything, action change everything, performance prove everything" for the general, regular From time to time, conduct investigations and investigate disciplines, timely report the inspections, and achieve tangible results. Enterprise benefits, corporate quality, team execution, and comprehensive quality of employees have been effectively improved, and enterprises have gained profits and accumulated funds in market competition. Investment development, rolling forward provides the prerequisites.
Technology piloting to enhance competitiveness
As a high-tech enterprise, Hualei Optoelectronics positions the core competitiveness of enterprises and the vitality of enterprises in the research and development and application of core technologies. In order to seek greater development in the fierce market competition, the company is based on research and development, production, promotion, application of new products, new processes, new technologies, and the establishment of a new technology platform. Through technological innovation, the company's new processes and new products are constantly appearing and are widely used in production.
In order to optimize product structure, implement product strategic planning, and enhance product market competitiveness, the company focused on developing 50V high-voltage LED chips with a luminous efficacy of more than 120 lm/W, ranking at the domestic leading level; 35*35mil high-power white light chip mass production put into the market Developed 1428 high-efficiency chip with brightness up to 20lm@40mA; 26*45TV backlight chip successfully loaded into Skyworth TV. At the same time, the research project report is also very effective, the high-power 45mil chip technology is declared as a national key new product plan project; the graphic substrate preparation and its epitaxial growth technology application development report is a major achievement transformation project of strategic emerging industries in Hunan Province; high-efficiency LED The application research of TRIZ theory in chip technology development was declared as the scientific research condition innovation project of Hunan Province. The company applied for 37 patents and obtained 16 authorizations, including 9 invention patents, 4 utility models and 3 design patents.
Extending the industrial chain, developing downstream enterprises
Hualei Company has formulated the development plan of Yuanzhong Park, and strives to build an industrial park, industrial chain and industrial market, form a 100 billion industrial cluster, promote the rise of local enterprises with an annual output value of over 5 billion yuan, promote the development of new industrialization in Zhangzhou, and promote the “two The construction of a "social society" will promote the improvement of the level of urban and rural ecological civilization construction in Zhangzhou.
"The infinite scenery of chip manufacturing enterprises is downstream, which is to extend the industrial chain and form the scale of the industry." This is the consensus formed by the decision-making layer of Hua Lei through centralized research and judgment. Mao Zili, the legal representative and general manager of the company, put forward the strategy of “walking on two legs†for the future development and imperative of the enterprise, that is, the two-pronged approach of manufacturing and application, two-way advancement, producing both chips and packaging lamps, producing both products and application engineering. Full implementation of low-cost strategy, continuous occupation and expansion of the market, the formation of "one road, one scenic spot, one enterprise, one industry" LED demonstration zone in Zhangzhou, the establishment of "base area", out of Hunan, to the country, to the world.
In less than half a year, the company invested 50 million yuan, of which: Hualei invested 40 million yuan, and Cangzhou City Investment Company invested 10 million yuan to control the establishment of the company. In order to strengthen the independent production capacity and form a product structure and product production plan with independent intellectual property rights to meet the needs of customers and the market, Rijing Company invested nearly 20 million yuan to establish a packaging production line, and built a production line with an annual production capacity of 12.96 KK. Power product packaging is mainly, with SMD, in-line, COB and other product packaging technologies and capabilities, and according to market demand, can be adjusted accordingly, expand production lines or acquire packaging plants, increase production capacity, optimize product structure, Production of various products used in indoor and outdoor lighting, display applications, landscape lighting projects, backlights, automotive lights and other fields.
Since its establishment, the company has managed to expand its management and expand its market. The project is located in the urban areas of Xizhou and its subordinate counties and cities: Zixing, Yucheng, Guiyang and Anren. It has signed more than 80 million yuan of engineering contracts with the demand side. Among them, under the encouragement of the rural lighting work in the rural work department of Zhangzhou City and Yucheng County, under the active operation of Hualei Company, Rijing Company and Yucheng County Huiliang Castane Co., Ltd. signed the total cost. It is a road lamp installation contract of 201.91 million yuan. The construction site is 106 National Highway from Yucheng to Guidong Road. The total length is 31 kilometers. The street lamp is installed at 282 ç›, and each raft is 40 watts. Hualei Optoelectronics is investing in Zhangzhou. The city's "Ten Cities and Ten Thousand Miles" and rural "village villages" green lighting in the grand plans.
By extending the industrial chain, investing heavily in home ownership and developing downstream enterprises, Hualei Optoelectronics has formed the industrial scale of its headquarters and its subordinates, chips, and points, and the holding company.
Expanding the scale of the industry, seeking future development
In 2013, Hualei Optoelectronics has identified new development goals and work measures through the work conference at the beginning of the year. Through the implementation of ten work measures, it has developed and expanded Hualei Company to promote and promote the development of the LED industry in Chenzhou City.
The company will take the opportunity of the introduction and implementation of the national "Semiconductor Lighting Energy Conservation Industry Plan" to seize the opportunity of the development of new light sources such as LED lighting in China to replace ordinary and traditional lighting, with "China's phase-out of incandescent light roadmap" The introduction of power, for the application of LED lighting products in residential, industrial, commercial, public and other aspects, organize efficient production, expand packaging application space, do a good job in the expansion of application engineering projects, do a good job in overall layout, based in Zhangzhou, Drive the development of Hunan LED industry, actively undertake and integrate into the Pearl River Delta, Yangtze River Delta LED industry development, and strengthen and expand Hunan industry.
The company will adhere to the "two-legged walk" and "two-handed" work ideas: one-handed sales revenue, one-hand control of cost and expenses, and strive to improve the overall competitiveness of enterprises. Continue to carry out the "double mention and drop" and "double grasp and mention" activities to maintain and improve the output and quality of chip manufacturing. Efforts to promote self-management, quota management, machine-based contracting system, strengthen technological innovation and scientific and technological research, and actively develop core products with core competitiveness, broad market prospects, and huge profit margins, forming a strong brand and creating sales performance. Create business dividends, accelerate the pace of listing, and expand the scale of the industry.
Focus on planning the investment development and sales and sales of the company, taking the safeguard measures proposed by the “planning†of the semiconductor lighting energy-saving industry as the task, and “building the LED lighting display experience center†as the working concept, through the creation of Hualei Industrial Park. Actively carry out LED project industrial tourism activities and cultivate green consumption concepts. It plans to invest 25 million yuan to build the LED industrial tourism project of Hualei Industrial Park and build the high-end packaging inspection line of the company. Among them, the construction cost is 2 million yuan, the road, building, landscape, indoor and garden lighting investment is 5 million yuan, the intelligent control system is 2 million yuan, the garden infrastructure investment is 1 million yuan, the enterprise sculpture and e-book investment is 3 million yuan, LED exhibition hall. Investing 1 million yuan, through the implementation of 8 investment projects, fully demonstrating the intelligent technology level, green environmental protection value, energy saving and longevity performance of LED lighting, forming a full-featured consumption of LED products with Hua Lei characteristics, thus bringing new experience consumption , fully open the sales situation of enterprise application products. The company will also invest 10 million yuan to build a high-end packaging inspection line of the company. In order to meet the needs of market development and expand packaging production capacity, the company will also take out special funds to acquire two packaging plants, and continue to expand the industrial scale of the company, and make the company a listed company.
(This article Source: Hua Lei Optoelectronics Deng Wenliang)
Founded in 2008, the company is a state-owned holding company controlled by Hunan Coal Industry Group Co., Ltd. with a registered capital of 369 million yuan and a strong capital background. The company has 32 MOCVD machines with an annual production capacity of over 80,000 pieces. In the case that the capacity utilization rate of most domestic manufacturers is less than 50%, Hualei Optoelectronics will increase the capacity utilization rate to 80%, and the market share will further increase. In 2012, the revenue exceeded 300 million yuan. According to the comprehensive strength analysis, Hualei Optoelectronics has become the leader in domestic LED chip manufacturing enterprises.
Based on local strategy, strong foundation and solid development
In 2012, after the company completed the handover of the old and new leadership groups, it began the journey of reform and development. In the huge sea navigation, the company combined with the special characteristics of the LED industry, according to the planning of industrial and industrial layout of Chenzhou City, put forward the "three production and four one project", that is, based on the local to create "industrial park, industrial chain, The industrial market has launched four projects of “one road, one scenic spot, one enterprise, one industryâ€.
The company also integrates the reform and development of the enterprise into the urban construction of Zhangzhou, integrates into the new industrialization development of the city, integrates into the layout of the urban industrial park, strives to become the pioneer enterprise of the transfer of coastal industries in Xiangnan, and becomes the "two-type society" construction in Zhangzhou. The demonstration enterprise has become the leading enterprise in the production of LED packaging application products in Cangzhou City and even Hunan Province. It has become an advanced unit of Cangzhou High-tech Industrial Park and has become the A-level unit of Hunan national tax and local tax payment credit.
The company has carried out in-depth and long-term activities of “double mentioning one drop†and “double grasping one mention†to improve product yield, improve product brightness and reduce production cost; pay close attention to product sales, pay close attention to payment and improve economic efficiency. Carry out the work style rectification activities, and formulate the "five forbidden seven inaccurate" and "three all" and "eight awareness" activities, with "attitude to decide everything, action change everything, performance prove everything" for the general, regular From time to time, conduct investigations and investigate disciplines, timely report the inspections, and achieve tangible results. Enterprise benefits, corporate quality, team execution, and comprehensive quality of employees have been effectively improved, and enterprises have gained profits and accumulated funds in market competition. Investment development, rolling forward provides the prerequisites.
Technology piloting to enhance competitiveness
As a high-tech enterprise, Hualei Optoelectronics positions the core competitiveness of enterprises and the vitality of enterprises in the research and development and application of core technologies. In order to seek greater development in the fierce market competition, the company is based on research and development, production, promotion, application of new products, new processes, new technologies, and the establishment of a new technology platform. Through technological innovation, the company's new processes and new products are constantly appearing and are widely used in production.
In order to optimize product structure, implement product strategic planning, and enhance product market competitiveness, the company focused on developing 50V high-voltage LED chips with a luminous efficacy of more than 120 lm/W, ranking at the domestic leading level; 35*35mil high-power white light chip mass production put into the market Developed 1428 high-efficiency chip with brightness up to 20lm@40mA; 26*45TV backlight chip successfully loaded into Skyworth TV. At the same time, the research project report is also very effective, the high-power 45mil chip technology is declared as a national key new product plan project; the graphic substrate preparation and its epitaxial growth technology application development report is a major achievement transformation project of strategic emerging industries in Hunan Province; high-efficiency LED The application research of TRIZ theory in chip technology development was declared as the scientific research condition innovation project of Hunan Province. The company applied for 37 patents and obtained 16 authorizations, including 9 invention patents, 4 utility models and 3 design patents.
Extending the industrial chain, developing downstream enterprises
Hualei Company has formulated the development plan of Yuanzhong Park, and strives to build an industrial park, industrial chain and industrial market, form a 100 billion industrial cluster, promote the rise of local enterprises with an annual output value of over 5 billion yuan, promote the development of new industrialization in Zhangzhou, and promote the “two The construction of a "social society" will promote the improvement of the level of urban and rural ecological civilization construction in Zhangzhou.
"The infinite scenery of chip manufacturing enterprises is downstream, which is to extend the industrial chain and form the scale of the industry." This is the consensus formed by the decision-making layer of Hua Lei through centralized research and judgment. Mao Zili, the legal representative and general manager of the company, put forward the strategy of “walking on two legs†for the future development and imperative of the enterprise, that is, the two-pronged approach of manufacturing and application, two-way advancement, producing both chips and packaging lamps, producing both products and application engineering. Full implementation of low-cost strategy, continuous occupation and expansion of the market, the formation of "one road, one scenic spot, one enterprise, one industry" LED demonstration zone in Zhangzhou, the establishment of "base area", out of Hunan, to the country, to the world.
In less than half a year, the company invested 50 million yuan, of which: Hualei invested 40 million yuan, and Cangzhou City Investment Company invested 10 million yuan to control the establishment of the company. In order to strengthen the independent production capacity and form a product structure and product production plan with independent intellectual property rights to meet the needs of customers and the market, Rijing Company invested nearly 20 million yuan to establish a packaging production line, and built a production line with an annual production capacity of 12.96 KK. Power product packaging is mainly, with SMD, in-line, COB and other product packaging technologies and capabilities, and according to market demand, can be adjusted accordingly, expand production lines or acquire packaging plants, increase production capacity, optimize product structure, Production of various products used in indoor and outdoor lighting, display applications, landscape lighting projects, backlights, automotive lights and other fields.
Since its establishment, the company has managed to expand its management and expand its market. The project is located in the urban areas of Xizhou and its subordinate counties and cities: Zixing, Yucheng, Guiyang and Anren. It has signed more than 80 million yuan of engineering contracts with the demand side. Among them, under the encouragement of the rural lighting work in the rural work department of Zhangzhou City and Yucheng County, under the active operation of Hualei Company, Rijing Company and Yucheng County Huiliang Castane Co., Ltd. signed the total cost. It is a road lamp installation contract of 201.91 million yuan. The construction site is 106 National Highway from Yucheng to Guidong Road. The total length is 31 kilometers. The street lamp is installed at 282 ç›, and each raft is 40 watts. Hualei Optoelectronics is investing in Zhangzhou. The city's "Ten Cities and Ten Thousand Miles" and rural "village villages" green lighting in the grand plans.
By extending the industrial chain, investing heavily in home ownership and developing downstream enterprises, Hualei Optoelectronics has formed the industrial scale of its headquarters and its subordinates, chips, and points, and the holding company.
Expanding the scale of the industry, seeking future development
In 2013, Hualei Optoelectronics has identified new development goals and work measures through the work conference at the beginning of the year. Through the implementation of ten work measures, it has developed and expanded Hualei Company to promote and promote the development of the LED industry in Chenzhou City.
The company will take the opportunity of the introduction and implementation of the national "Semiconductor Lighting Energy Conservation Industry Plan" to seize the opportunity of the development of new light sources such as LED lighting in China to replace ordinary and traditional lighting, with "China's phase-out of incandescent light roadmap" The introduction of power, for the application of LED lighting products in residential, industrial, commercial, public and other aspects, organize efficient production, expand packaging application space, do a good job in the expansion of application engineering projects, do a good job in overall layout, based in Zhangzhou, Drive the development of Hunan LED industry, actively undertake and integrate into the Pearl River Delta, Yangtze River Delta LED industry development, and strengthen and expand Hunan industry.
The company will adhere to the "two-legged walk" and "two-handed" work ideas: one-handed sales revenue, one-hand control of cost and expenses, and strive to improve the overall competitiveness of enterprises. Continue to carry out the "double mention and drop" and "double grasp and mention" activities to maintain and improve the output and quality of chip manufacturing. Efforts to promote self-management, quota management, machine-based contracting system, strengthen technological innovation and scientific and technological research, and actively develop core products with core competitiveness, broad market prospects, and huge profit margins, forming a strong brand and creating sales performance. Create business dividends, accelerate the pace of listing, and expand the scale of the industry.
Focus on planning the investment development and sales and sales of the company, taking the safeguard measures proposed by the “planning†of the semiconductor lighting energy-saving industry as the task, and “building the LED lighting display experience center†as the working concept, through the creation of Hualei Industrial Park. Actively carry out LED project industrial tourism activities and cultivate green consumption concepts. It plans to invest 25 million yuan to build the LED industrial tourism project of Hualei Industrial Park and build the high-end packaging inspection line of the company. Among them, the construction cost is 2 million yuan, the road, building, landscape, indoor and garden lighting investment is 5 million yuan, the intelligent control system is 2 million yuan, the garden infrastructure investment is 1 million yuan, the enterprise sculpture and e-book investment is 3 million yuan, LED exhibition hall. Investing 1 million yuan, through the implementation of 8 investment projects, fully demonstrating the intelligent technology level, green environmental protection value, energy saving and longevity performance of LED lighting, forming a full-featured consumption of LED products with Hua Lei characteristics, thus bringing new experience consumption , fully open the sales situation of enterprise application products. The company will also invest 10 million yuan to build a high-end packaging inspection line of the company. In order to meet the needs of market development and expand packaging production capacity, the company will also take out special funds to acquire two packaging plants, and continue to expand the industrial scale of the company, and make the company a listed company.
(This article Source: Hua Lei Optoelectronics Deng Wenliang)
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