Can the TV box grab the living room?

Can the TV box grab the living room? In many families' living rooms, the television is one of the essential home appliances. Whether it is a meal or a boring life, just pick up the remote control before you go to the sofa and tune in your favorite channel. Whether it is a person or a family, you can happily pass the time; on the other hand Original videos, high-definition TV shows, and movies are also attracting more and more young people because they are rich in content and can be broadcast anytime, anywhere, and at any time.

In the face of a deep-rooted traditional TV viewer and a growing number of online video viewers, Internet companies seem to have seen the potential behind the TV screen, so they all showed up their own weapons, in order to win a seat in the living room.

All they offered was the same thing—TV boxes, whether Apple, Google, Microsoft, or Xiaomi, LeTV, PPTV.

Why does a small TV box attract large and small Internet companies? Can these boxes, which use online video as selling points, occupy the living room to replace the dominance of television?

1. TV box's attraction

In the 21st century, people cannot live without "four screens" - computers, mobile phones, tablets and televisions. The first three are basically firmly held by Internet companies. TV alone is still in the hands of traditional media. If the number of households is 400 million, the number of domestic TV sets is actually far more than 400 million. Of these televisions, traditional "non-intelligent" televisions still account for the vast majority.

In recent years, TV manufacturers have begun to add Internet access and smart operating systems to TVs as a selling point for TVs. However, for many families, the prices of these TVs are relatively high, and they are not as expensive as regular TVs of the same size. Less; and for more employees who live in rental housing, these "internet TV" and "smart TV" are far from reachable. It is not easy for Internet companies to break through television.

In contrast, the TV box is much simpler - its core part can use the hardware of the smart phone, tablet or computer, and then transform the current popular operating system (including iOS, Android, Win8, etc.) and add it. On some of your own applications, you're done. As long as the TV supports HDMI and other interfaces, ordinary TVs can also be transformed into the smart TV hall.

Because the hardware is compatible with mobile phones and tablets, the entire R&D process does not require high R&D expenses. This way, the cost of making a TV box is much lower than that of smart TVs, and the pricing is also much easier. Accepted by the general public, generally a few hundred dollars will be able to handle it.

In addition, Internet companies have their own resources in their hands - Apple and Google applications, Microsoft's Xbox games, Amazon's e-books and music, as well as massive movies owned by Netflix, PPTV, LeTV, etc. TV dramas, users want to play what, what to listen to, see what, basically can be satisfied.

With the low cost of access, abundant resources, and huge market potential, it's no wonder that the giants did their best to grab the TV cake box.

2, consumers in the TV box

For consumers of different ages, the meaning of TV boxes is different.

For younger generations, the screens of computers and mobile phones are indeed more attractive to them than traditional TVs. The video and music on the computer, and the various applications and games on the mobile phones are all old-fashioned in the living room. The traditional TV does not have. The number of times they turn on the TV to watch the show is much less than before.

However, even if there are various high-definition and large-size Blu-ray movies in the computer, you can sit in front of more than ten or twenty inches of computer screens to open multi-channel speakers, and it is difficult to have the shocking liveness of watching movies at a movie theater. Not to mention the small screen on the mobile phone; even if the games on the mobile phone are fun and fun, they may not have the feeling of playing in Xbox or PS games. How to achieve balance between TV, video and games?

The emergence of TV boxes just solved their concerns - they could transfer high-definition movies on the Internet to TVs, really enjoy home video, and put mobile games on TV, playing cooler and more exciting. Moreover, the large space in the living room can also allow a family or relatives and friends to sit in front of a television, talk about content while watching a movie, or play online together to enhance interaction with each other.

For the generation of parents, television is still a traditional television, and it is the most important channel for watching TV dramas and variety shows. Although some of the elder Daddy boomers have learned to use mobile phones and tablets to watch TV shows, in the hearts of most elderly people, TV is still the only way to watch episodes and shows. The remote control is an indispensable tool for watching TV.

In recent years, the cable TV signals of urban households have gradually transitioned from analog to digital. Many families have installed set-top boxes provided by cable TV providers. In addition to the channels most often seen, there are still many such things as home theaters and sporting events. , lifestyle channels, as well as on-demand programs, FM radio and other functions in recent days. Not to mention that parents will not use TV or on-demand functions. The television programs and on-demand content provided by these set-top boxes can actually meet their own need to kill time. With the already-available set-top boxes, cable television will be paid. Well, it would be difficult for them to pay for another TV box like Apple TV or PPBOX, or pay-per-view online movies that they forget.

It can be said that TV users are not consistent with the attitude of computers and mobile phones. To promote television box promotion, it is estimated that there will still be difficulty between 1:30.

3, TV box is just a supplement to traditional TV

In addition to the user's attitude, TV boxes also face a functional homogenization problem.

Whether it is foreign Google, Amazon, or domestic hardware manufacturers, video giants, TV boxes developed by them are all using the most common mobile systems, facing the same application ecosystem, while on-demand content is nothing more than popular TV shows, dramas, and movies have little original content.

Although some TV boxes have added various functions, such as video downloads, online games, and even the addition of routers, in the minds of users, these are merely insignificant functions and still function as "TV boxes". There is no essential change.

Moreover, after too many similar television boxes get together, the hearts of TV users can not help but have questions: In fact, these various boxes are really essential?

In the final analysis, all kinds of TV boxes do not allow the network to retrocede TVs, and they do not necessarily replace traditional TVs and occupy the living room. They are more of a supplement to TVs and bring different audiences to TV viewers. Watch TV just.

For many TV fans and moms and dads, they do not want to be bothered by the various "Pandora Boxes". They just want to directly pick up the remote control and turn on the TV. They will lie on the couch with pillows and enjoy the simplicity. Leisure time.

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