Radio Broadcasting secured a new round of financing totaling RMB 65 million, driven by the impressive 89 million TV activations. The funding was led by prominent investors including Shenzhen Qianhaimu Fund, Tyrannosaurus Capital, Bojiang Capital, and Yihe Juncheng. Previously, the company had raised funds in its angel round and A round, with Jinsha River Capital investing 25 million yuan. The latest capital will be primarily used for expanding its music broadcasting business and achieving 200 million terminal coverage.
Since the transformation of traditional TVs into smart devices, the smart home appliance industry has seen a surge in innovation. With the rise of large-screen Internet, the number of smart TVs has grown to 256 million within just a few years. This vast market has attracted entrepreneurs who are now exploring opportunities beyond the saturated mobile Internet, finding a "blue ocean" in the smart TV space. Major players are also entering the field, either by developing TV-side applications or partnering with traditional manufacturers to create new internet TV brands.
However, smart screens still face challenges such as limited interactivity, user unfamiliarity, and content restrictions. These issues make the risks of starting a business on smart screens comparable to those on mobile devices. The question remains: how can companies encourage users to shift their attention back to the TV? Music Broadcasting, a rising star in the smart TV industry, recently secured nearly 100 million yuan in funding, making it a rare success story in this sector. In this article, we'll explore eight key questions about music broadcasting and screen casting, offering a deeper insight into the current state of the smart TV wireless projection industry.
Why did Jinsha River Capital choose to invest in Music Broadcasting?
The smart TV market is growing rapidly, with over 43% of households owning a smart screen, totaling 256 million units. By 2027, the number of smart TVs is expected to rise further, reaching an even larger audience. As younger generations increasingly turn to smart TVs for entertainment, the potential for growth in the screen casting market is immense. Music Broadcasting has already achieved significant coverage, becoming a leader in the screen casting field. It is pre-installed on 85% of smart TVs and integrated into the boot-up process, creating strong commercial barriers that have attracted major investors like Qianhaimu Fund and Jinsha River Capital.
What is a music broadcast screen?
A music broadcast screen is a multi-screen interactive product that connects smartphones and smart TVs, enabling seamless sharing of content. Its concept is similar to DLNA, allowing all smart devices to communicate and share media. Since 2013, Music Broadcasting has been actively developing and optimizing multi-screen interaction, leveraging the rapid adoption of OTT and smart TVs to enhance user experience.
What are some common screen casting scenarios?
For example, Youku and IQIYI allow users to cast videos from their phones to the TV with a single click. Users can also stream music, games, and images to the big screen. Screen mirroring is another popular feature, enabling Apple and Android users to wirelessly project their phone screens onto any smart TV using Music Broadcasting's proprietary protocol. This is widely used in office meetings, presentations, and even at home for gaming and entertainment.
What does screen casting mean?
Screen casting enables the seamless sharing of content between mobile devices and large screens, breaking down the information silos between different gadgets. Movies, long videos, music, and games can now be displayed on any large screen, enhancing the overall entertainment experience. The real value of multi-screen interaction lies in connecting smart devices to meet users' needs across various scenarios, providing a more immersive and convenient way to enjoy digital content.
How does Music Broadcasting ensure convenience and ease of use?
Most screen casting features originate from mobile devices. Over the past six months, Music Broadcasting has integrated screen casting capabilities into its mobile app, while also working with mobile manufacturers to improve the user interface. Partnering with platforms like Bilibili, All-American TV, and others, they have embedded SDKs to make content easily accessible on TV. With many top apps now featuring screen casting, it has become a standard function, lowering the barrier for users to engage with large screens.
Has Music Broadcasting achieved successful implementations?
In 2017, Music Broadcasting expanded into the corporate market, introducing solutions like Baidu’s wireless projection system, which transformed traditional conference rooms. They also partnered with New Oriental in the education sector, integrating screen casting into classroom teaching tools. These innovations have brought new experiences to both students and teachers, showcasing the versatility of the technology.
Why do large screens offer greater value than small ones?
In the consumer market, Music Broadcasting offers free access to multiple product lines, such as phone-to-TV and computer-to-TV casting. Their business model integrates mobile and TV resources, creating mutual benefits for app developers and TV manufacturers. With a unique screen casting channel, they can share 500 million mobile traffic with TV screens, opening up new advertising opportunities in the multi-screen environment.
Where is Music Broadcasting headed next?
After securing the A+ round of funding, Music Broadcasting is well-positioned for future growth. The company aims to continue promoting screen casting as a core industry, expanding its educational applications and making smart appliances more intuitive and enjoyable. By 2018, the number of screen casting devices is expected to reach 200 million, with millions of screens interconnected, deepening the concept of shared entertainment. Users can now find "Music Broadcasting" through the Sofa Butler app, search for "LBTP," and download and install it directly.
Normal Electric Test Pen,Screw-Driver With Voltage Tester,Combination Screw Driver Set With Tester,Voltage Detector Tester
YINTE TOOLS (NINGBO) CO., LTD , https://www.yinte-tools.com