In 2011, the supply of LED chips reached 174 billion, while the demand for chips was only 129 billion, and the ratio of oversupply was as high as 35%. Most LED manufacturers faced huge inventory adjustment pressure in the second half of 2011. Looking forward to 2012, due to the large capacity of the MOCVD machine has not been fully released, the overall industry oversupply situation is still difficult to solve, but manufacturers with patent thresholds and high-tech content still have the opportunity to tide over the difficulties.
Recently, the terminal market demand has been affected by the global downturn, and many LED manufacturers' export orders have dropped sharply. There are still only a few orders for commercial lighting and public sector projects. It is understood that many small and medium-sized LED manufacturers have reduced their orders for export, and the competition environment is becoming increasingly fierce. Many manufacturers are facing a crisis of bankruptcy before the Lunar New Year, which also makes upstream manufacturers more cautious in selecting customers and the amount of money.
With cautious shipments and rising inventory levels, most manufacturers choose to reduce capacity utilization and force employees to take vacations to control costs and reduce output, but how to reduce the huge inventory level is still a top priority for LED manufacturers. .
As for the huge LCD TV backlight market that consumes LEDs, the global LED backlight LCD TV shipments were significantly lower than expected due to the global economic downturn in 2011. In 2011, the total shipment of LCD TVs was also reduced from 220 million units to 203 million units. However, with the large-scale events such as the 2012 World Cup in Brazil and TV brand manufacturers launching low-cost LED-backlit TVs to stimulate demand, it is expected that the number of LCD TVs sold in emerging markets is expected to increase. The backlight market will help.
In addition to the project-oriented, high-margin product areas, LED lighting has achieved significant development, the LED bulb market is still progressing faster in the Japanese market. As for professional lighting, plant and agricultural lighting (including UV curing), freezer lighting, etc., it is also receiving more and more attention from the industry.
Looking forward to 2012, the dynamics of Korean companies are more worthy of attention. Seoul Semiconductor has gradually entered into an interactive license with the five major international LED manufacturers. After Samsung LED is integrated into the Samsung Electronics Group, in addition to being technically able to closely integrate with the semiconductor division, its own LEDs are produced. The proportion of mobile phone backlights and TV backlights supplied to the Samsung Group is likely to increase further. Together with the global marketing channels within the group, it is a strong competitor for all LED manufacturers for the development of lighting brands.
The situation of oversupply is still difficult to solve in the short term, but the demand for LED terminal market continues to grow rapidly. Therefore, in 2012, depending on the performance of individual manufacturers, we will enter the elimination competition of the big one. Therefore, only by improving the technical content and patent threshold will there be a chance to survive in this knockout.
Recently, the terminal market demand has been affected by the global downturn, and many LED manufacturers' export orders have dropped sharply. There are still only a few orders for commercial lighting and public sector projects. It is understood that many small and medium-sized LED manufacturers have reduced their orders for export, and the competition environment is becoming increasingly fierce. Many manufacturers are facing a crisis of bankruptcy before the Lunar New Year, which also makes upstream manufacturers more cautious in selecting customers and the amount of money.
With cautious shipments and rising inventory levels, most manufacturers choose to reduce capacity utilization and force employees to take vacations to control costs and reduce output, but how to reduce the huge inventory level is still a top priority for LED manufacturers. .
As for the huge LCD TV backlight market that consumes LEDs, the global LED backlight LCD TV shipments were significantly lower than expected due to the global economic downturn in 2011. In 2011, the total shipment of LCD TVs was also reduced from 220 million units to 203 million units. However, with the large-scale events such as the 2012 World Cup in Brazil and TV brand manufacturers launching low-cost LED-backlit TVs to stimulate demand, it is expected that the number of LCD TVs sold in emerging markets is expected to increase. The backlight market will help.
In addition to the project-oriented, high-margin product areas, LED lighting has achieved significant development, the LED bulb market is still progressing faster in the Japanese market. As for professional lighting, plant and agricultural lighting (including UV curing), freezer lighting, etc., it is also receiving more and more attention from the industry.
Looking forward to 2012, the dynamics of Korean companies are more worthy of attention. Seoul Semiconductor has gradually entered into an interactive license with the five major international LED manufacturers. After Samsung LED is integrated into the Samsung Electronics Group, in addition to being technically able to closely integrate with the semiconductor division, its own LEDs are produced. The proportion of mobile phone backlights and TV backlights supplied to the Samsung Group is likely to increase further. Together with the global marketing channels within the group, it is a strong competitor for all LED manufacturers for the development of lighting brands.
The situation of oversupply is still difficult to solve in the short term, but the demand for LED terminal market continues to grow rapidly. Therefore, in 2012, depending on the performance of individual manufacturers, we will enter the elimination competition of the big one. Therefore, only by improving the technical content and patent threshold will there be a chance to survive in this knockout.
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