On the afternoon of August 29th, Wang Chuan, co-founder of Xiaomi Technology and head of the company's TV division, shared a lengthy post titled "Why Is Mi TV Taking the Lead in Lowering Prices?" on Weibo. In this post, Wang Chuan discussed the recent decline in upstream raw material costs and announced that some Xiaomi TV products have begun reducing their prices.
At the start of the article, Wang Chuan mentioned that during the latter half of last year, there was a sharp increase in the prices of TV panels and other raw materials. Xiaomi "had no choice but to make a slight price adjustment," which he noted was the smallest price hike across the entire TV industry. Recently, with the drop in upstream raw material prices, Xiaomi TV quickly passed on these savings to consumers. The 4A series of Xiaomi TVs saw price cuts ranging from 43 inches to 65 inches, with reductions as high as 1,000 yuan.
Wang Chuan emphasized in his post that maintaining high value for money is at the heart of Xiaomi's philosophy. He questioned how Xiaomi could offer such competitive pricing without losing money, reflecting the company's commitment to cost-effective innovation.
Moreover, Wang Chuan highlighted that despite the overall decline in the TV market this year, Xiaomi TV experienced rapid growth. Data shows that Xiaomi TV's sales grew by 91.2% year-over-year in the first half of 2017. This growth was driven by the company's dedication to providing high-quality, affordable products that resonate with consumers.
Looking ahead, Xiaomi TV aims to deliver the best possible TV experience at an accessible price point. The company leverages its strong supply chain, efficient sales channels, and innovative business model to maintain its edge in the competitive TV market. By focusing on improving product quality, sound technology, and user-friendly features, Xiaomi continues to lead the way in delivering cutting-edge TVs that are both affordable and technologically advanced.
The future of the TV industry lies in companies that prioritize transparency and value for money, and Xiaomi is leading this charge. As consumers become more informed and tech-savvy, the demand for transparent pricing and high-quality products will only grow. Xiaomi's commitment to affordability and innovation ensures its place as a forward-thinking leader in the industry.
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