On July 18th, the “2017 China Smart Display and Innovation Application Industry Conference and CRC Color TV Research Conference†jointly hosted by China Electronics Industry Association and AVC Cloud Network was held in Beijing. The theme of the conference is “Innovation and Lifeâ€, which summarizes and reviews the development trend of innovation in the flat panel display industry in the first half of 2017, and also forecasts the development trend of the industry. At the conference, the color TV innovative products and technologies were also identified in 2017. Among them, Sharp, Samsung, and other companies obtained double appraisals of “2017 innovative products†and “2017 innovative technologies†for their innovation in products and technologies.
It is reported that the industrial conference has been held for 42 consecutive sessions and is a major event in the display technology industry. This vigorous and long-lasting conference not only brings together color TV industry giants such as Sharp, LG, Sony, and Hisense, but also develops trends in the display market and display technology of the Sword TV, and also standardizes industry technical standards to provide guarantees for the sustainable development of the color TV industry. Grand meeting.
In the first half of the year, the color TV sales data exposed the big screen field performance
The conference first summarized the trend of color TV industry in the first half of this year. The report shows that in the first half of 2017, China's color TV market totaled 21.81 million units, down 7.3% year-on-year; sales reached RMB74.0 billion, up 4.3% year-on-year; upstream panel price increases and consumer demand overdrafts caused color TV sets in the first half of this year. The main factor of decline.
However, there is still a lot of highlights in the color TV market where the amount of revenue is declining: High-end, large-screen TVs are very eye-catching. Among them, large-screen TV makers like Sharp TV bucked the market in the first half of the year. During the 618 period, omnichannel cumulative sales hit a record of over 1 billion yuan, and they won the Jingdong Tmall Double Crown. In this regard, Foxconn Chief Marketing Officer Yuan Xuezhi said: Sharp is taking a road that is in line with its own brand positioning and characteristics, comply with the general trend of consumer upgrades, so that Sharp “nobility is not expensive†to meet all consumers just need high-end quality large-screen TV .
At the same time, the General Assembly also analyzed the product structure, and believes that color TV market products continue to develop towards high-end, large-scale, picture quality innovation, and process innovation will create opportunities for the color TV market development. According to Ovid Cloud Network data, UHD product penetration in the first half of 2017 The rate is 58%; the penetration rate of large-size products larger than 55 inches is 40%; and the penetration rate of smart products is 85%.
Large consumer demand for large-screen TVs under the trend of consumption upgrade
Behind the overall success, the consumer market is rapidly entering the upgrade stage. The demand for updating living room TVs for large-screen TVs is strong. However, it needs to be pointed out that under the environment where large-screen TVs have become a new trend in the color TV market, many TV brands have begun to upgrade to high-end segments. While also facing the high-end market, color TV brands also have different strategies. Such as Sony, LG, etc., their large-screen televisions are often equated with the price, targeting high-consumption consumers. In fact, the conference pointed out that large-screen televisions have now become a common choice for the general public. The pursuit of large screens is already the mainstream trend of current consumption. In fact, Sharp had a forward-looking layout on large-screen TVs early on. Prior to this, Sharp had the only 10th-generation panel production line in the world that actually operates, laying a solid foundation for promoting the popularization of large screens. In May of this year, Foxconn and Sharp jointly built the 10.5-generation panel production panel factory. This will not only continue to consolidate its advantages in the large-screen market, but also bring disruptive impact to many industries.
Foxconn Chief Marketing Officer Yuan Xuezhi said at the keynote address that competition for color TV brands has become increasingly fierce as an important entry point for living room entertainment. Under Foxconn's integrated resource advantage, Sharp has embarked on a future layout that will allow Sharp TV to bring audio and video entertainment to consumers while becoming the IOT Smart Home Center. "We hope that the big screen will not only connect things, but also connect the hearts."
New display products and technology emerge one after another 8K
The trend of the future development of the display technology has become another topic of discussion at the conference. Current television products have become more and more clear, but they are still far from the limits of the human eye and have not yet fully satisfied the entertainment needs of high-rate movies and high-frame-rate games. For this reason, the R&D and innovation of display technology has never stopped.
At the moment, new products and technologies are emerging. OLEDs, quantum dots, laser televisions, and 8K display technologies that are unique in the liquid crystal field have made the display technology more exciting, providing consumers with a more visual and immersive viewing experience. Most of the display technologies either continue to be polished on the basis of maintaining 4K resolution, or are mainly based on research and development of multiple scenes. According to industry experts, the 8K display technology can not only increase the resolution to the limit of the human eye, but also generate a variety of high-quality products and solutions, which will bring a vivid and lively 8K new life picture to the industry and the public.
It is reported that Sharp has been planning 8K TV. "8K display technology is not only applied to the display, but also can produce a chain reaction, which will bring a new 8K life. "8K display technology in work, education, entertainment, traffic safety life, family social life, healthy life and so on Will play an important role. Foxconn Chief Marketing Officer Yuan Xuezhi said.
According to industry sources, it will take a long time for the popularity of 8K to become popular. This will be a constant concern for the industry. But it is undeniable that this technology will produce a revolution in high quality image big data.
Under the general trend of consumption upgrade, the color TV industry has ushered in a “big†era, and consumers are eager to meet the demand for high-quality, large-screen, and high-quality display technologies. The color TV brand represented by Sharp, through unremitting efforts and innovation in display technology, will lead the color TV industry to enter the "big" era. In the end, the color TV industry is in line with the trend of consumption upgrades.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
It is reported that the industrial conference has been held for 42 consecutive sessions and is a major event in the display technology industry. This vigorous and long-lasting conference not only brings together color TV industry giants such as Sharp, LG, Sony, and Hisense, but also develops trends in the display market and display technology of the Sword TV, and also standardizes industry technical standards to provide guarantees for the sustainable development of the color TV industry. Grand meeting.
In the first half of the year, the color TV sales data exposed the big screen field performance
The conference first summarized the trend of color TV industry in the first half of this year. The report shows that in the first half of 2017, China's color TV market totaled 21.81 million units, down 7.3% year-on-year; sales reached RMB74.0 billion, up 4.3% year-on-year; upstream panel price increases and consumer demand overdrafts caused color TV sets in the first half of this year. The main factor of decline.
Foxconn Chief Marketing Officer Yuan Xuezhi
However, there is still a lot of highlights in the color TV market where the amount of revenue is declining: High-end, large-screen TVs are very eye-catching. Among them, large-screen TV makers like Sharp TV bucked the market in the first half of the year. During the 618 period, omnichannel cumulative sales hit a record of over 1 billion yuan, and they won the Jingdong Tmall Double Crown. In this regard, Foxconn Chief Marketing Officer Yuan Xuezhi said: Sharp is taking a road that is in line with its own brand positioning and characteristics, comply with the general trend of consumer upgrades, so that Sharp “nobility is not expensive†to meet all consumers just need high-end quality large-screen TV .
At the same time, the General Assembly also analyzed the product structure, and believes that color TV market products continue to develop towards high-end, large-scale, picture quality innovation, and process innovation will create opportunities for the color TV market development. According to Ovid Cloud Network data, UHD product penetration in the first half of 2017 The rate is 58%; the penetration rate of large-size products larger than 55 inches is 40%; and the penetration rate of smart products is 85%.
Large consumer demand for large-screen TVs under the trend of consumption upgrade
Behind the overall success, the consumer market is rapidly entering the upgrade stage. The demand for updating living room TVs for large-screen TVs is strong. However, it needs to be pointed out that under the environment where large-screen TVs have become a new trend in the color TV market, many TV brands have begun to upgrade to high-end segments. While also facing the high-end market, color TV brands also have different strategies. Such as Sony, LG, etc., their large-screen televisions are often equated with the price, targeting high-consumption consumers. In fact, the conference pointed out that large-screen televisions have now become a common choice for the general public. The pursuit of large screens is already the mainstream trend of current consumption. In fact, Sharp had a forward-looking layout on large-screen TVs early on. Prior to this, Sharp had the only 10th-generation panel production line in the world that actually operates, laying a solid foundation for promoting the popularization of large screens. In May of this year, Foxconn and Sharp jointly built the 10.5-generation panel production panel factory. This will not only continue to consolidate its advantages in the large-screen market, but also bring disruptive impact to many industries.
Foxconn Chief Marketing Officer Yuan Xuezhi said at the keynote address that competition for color TV brands has become increasingly fierce as an important entry point for living room entertainment. Under Foxconn's integrated resource advantage, Sharp has embarked on a future layout that will allow Sharp TV to bring audio and video entertainment to consumers while becoming the IOT Smart Home Center. "We hope that the big screen will not only connect things, but also connect the hearts."
New display products and technology emerge one after another 8K
The trend of the future development of the display technology has become another topic of discussion at the conference. Current television products have become more and more clear, but they are still far from the limits of the human eye and have not yet fully satisfied the entertainment needs of high-rate movies and high-frame-rate games. For this reason, the R&D and innovation of display technology has never stopped.
At the moment, new products and technologies are emerging. OLEDs, quantum dots, laser televisions, and 8K display technologies that are unique in the liquid crystal field have made the display technology more exciting, providing consumers with a more visual and immersive viewing experience. Most of the display technologies either continue to be polished on the basis of maintaining 4K resolution, or are mainly based on research and development of multiple scenes. According to industry experts, the 8K display technology can not only increase the resolution to the limit of the human eye, but also generate a variety of high-quality products and solutions, which will bring a vivid and lively 8K new life picture to the industry and the public.
It is reported that Sharp has been planning 8K TV. "8K display technology is not only applied to the display, but also can produce a chain reaction, which will bring a new 8K life. "8K display technology in work, education, entertainment, traffic safety life, family social life, healthy life and so on Will play an important role. Foxconn Chief Marketing Officer Yuan Xuezhi said.
According to industry sources, it will take a long time for the popularity of 8K to become popular. This will be a constant concern for the industry. But it is undeniable that this technology will produce a revolution in high quality image big data.
Under the general trend of consumption upgrade, the color TV industry has ushered in a “big†era, and consumers are eager to meet the demand for high-quality, large-screen, and high-quality display technologies. The color TV brand represented by Sharp, through unremitting efforts and innovation in display technology, will lead the color TV industry to enter the "big" era. In the end, the color TV industry is in line with the trend of consumption upgrades.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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