[Source: "High-tech LED - Research and Review" June issue / Zhang Yashu]
There is a saying in South Korea: three things that people can't avoid in their lifetime: death, taxes, and Samsung.
Samsung has become the world's number one market share in nearly 20 products, with more than 230,000 employees in 429 branches in 68 countries and regions. The response to market changes is extremely rapid. Samsung is also doing the same in the LED field.
Samsung LED (Samsung LED Co.) was established in 2009, and Samsung Electronics and Samsung Electric invested 290 billion won (about 200 million US dollars). The two companies hold half of the shares, but the company's corporate management rights are Samsung Motors. all. In order to strengthen the competitiveness of the LED business, Samsung Electronics announced in early 2012 that it will acquire its stake in “Samsung LED Company†from Samsung Electric and will take effect on April 1, 2012.
Due to the slow pace of the global economic recovery, LED-backlit TV shipments were significantly lower than expected. In order to reduce its dependence on TV backlights, Samsung LED has expanded its LED lighting application revenue from 10% in 2010 to 25% in 2011 and began to deploy in the lighting market.
However, the housing leaks have been overnight, and the global LED industry began in the second half of 2011, and the market continued to be sluggish. The revenue and net profit indicators of many LED companies have experienced different degrees of decline.
"We have only been a light source in the field of application since 2012, and we are no longer doing lighting products," said a Samsung LED insider. This is the Samsung LED China Business Department, after the official establishment of a year, chose to exit the LED lighting market.
A series of strategic adjustments of Samsung LED seems to be somewhat ridiculous. In fact, this is just a continuation of the new business movement that had caused Samsung to recover in difficult times.
Return to Samsung Electronics
Samsung LED's predecessor was the LED division of the OMS (Optic & Mechanical Solution) division of Samsung Electric. Since 2001, it has mainly supplied LEDs for mobile phone backlights. Since then, it has gradually entered the backlight of notebook computers, LCD backlights, LCD TV backlights, LED lighting, etc. In April 2009, Samsung LED was independent from Samsung Motor and became a brand new independent legal entity under the Korean Samsung Group.
Data show that in 2011, Samsung LED investment amounted to 500 billion won, an increase of 29% over 2010. Samsung Group's determination to use LED business as its new growth point in the future is evident.
Unfortunately, Samsung LED has also suffered from the “low tide†of the global LED industry. The data shows that its total revenue in the first three quarters of 2011 was only 956.62 billion won (about 5.3 billion yuan), down 13.07% from the same period in 2010. At the same time, Samsung LED's capacity utilization rate in the fourth quarter of 2011 has dropped to 60%, resulting in 2011 full-year revenue slightly lower than 2010 performance.
The person in charge of Samsung LED revealed to the "High-tech LED" that the company's overall profit in 2011 was low, and even a loss situation occurred. The move to combine Samsung LED and Samsung Electronics is intended to bring into play the synergy of the Group's resources and improve the financial situation. .
According to this adjustment plan, Samsung LED will be incorporated into Samsung Electronics' Parts Solutions Division. The LED module business in the latter stage will be transferred to the LCD division of Samsung Electronics Parts Solutions, and the lighting products will be transferred to Samsung. Consumer electronics home appliance division under the Electronic Digital Media Communications Division. While the merger incident has sensationalized the industry, industry insiders have different speculations about their causes.
"After Samsung Electronics merged with Samsung LED, Samsung LED's financial report will be opaque." Xie Mingxun, deputy general manager of Jingyuan Optoelectronics R&D Center, told Gaogong LED that after the merger, the outside world will not know the LED supplied by Samsung LED to Samsung Electronics. The price, which will help Samsung Electronics negotiate with upstream supply chain manufacturers, requires price cuts to raise the interest rate of Samsung Electronics' LED TV and LED lighting products.
"The main reason for the merger is because of Samsung LED's loss." A Samsung insider revealed that the company's top management has repeatedly talked about how to deal with poor revenue performance, including LED and LCD departments. Li Jianxi, chairman of Samsung Electronics, has repeatedly hinted that the company will inevitably have to make departmental adjustments due to the global economic downturn.
Lin Zhixun, head of the Taiwan Industrial Technology Research Institute, said: "For example, Samsung LED is like a "rich second generation". It was intended to start a business independently, but its performance is not good, so it will return to the embrace of rich dad. Support and help."
Lin Zhixun said that after Samsung LED is integrated into Samsung Electronics, in addition to technically close to the semiconductor sector, Samsung Electronics' mobile phone backlight and TV backlight internal procurement proportion may be further increased.
There is a saying in South Korea: three things that people can't avoid in their lifetime: death, taxes, and Samsung.
Samsung has become the world's number one market share in nearly 20 products, with more than 230,000 employees in 429 branches in 68 countries and regions. The response to market changes is extremely rapid. Samsung is also doing the same in the LED field.
Samsung LED (Samsung LED Co.) was established in 2009, and Samsung Electronics and Samsung Electric invested 290 billion won (about 200 million US dollars). The two companies hold half of the shares, but the company's corporate management rights are Samsung Motors. all. In order to strengthen the competitiveness of the LED business, Samsung Electronics announced in early 2012 that it will acquire its stake in “Samsung LED Company†from Samsung Electric and will take effect on April 1, 2012.
Due to the slow pace of the global economic recovery, LED-backlit TV shipments were significantly lower than expected. In order to reduce its dependence on TV backlights, Samsung LED has expanded its LED lighting application revenue from 10% in 2010 to 25% in 2011 and began to deploy in the lighting market.
However, the housing leaks have been overnight, and the global LED industry began in the second half of 2011, and the market continued to be sluggish. The revenue and net profit indicators of many LED companies have experienced different degrees of decline.
"We have only been a light source in the field of application since 2012, and we are no longer doing lighting products," said a Samsung LED insider. This is the Samsung LED China Business Department, after the official establishment of a year, chose to exit the LED lighting market.
A series of strategic adjustments of Samsung LED seems to be somewhat ridiculous. In fact, this is just a continuation of the new business movement that had caused Samsung to recover in difficult times.
Return to Samsung Electronics
Samsung LED's predecessor was the LED division of the OMS (Optic & Mechanical Solution) division of Samsung Electric. Since 2001, it has mainly supplied LEDs for mobile phone backlights. Since then, it has gradually entered the backlight of notebook computers, LCD backlights, LCD TV backlights, LED lighting, etc. In April 2009, Samsung LED was independent from Samsung Motor and became a brand new independent legal entity under the Korean Samsung Group.
Data show that in 2011, Samsung LED investment amounted to 500 billion won, an increase of 29% over 2010. Samsung Group's determination to use LED business as its new growth point in the future is evident.
Unfortunately, Samsung LED has also suffered from the “low tide†of the global LED industry. The data shows that its total revenue in the first three quarters of 2011 was only 956.62 billion won (about 5.3 billion yuan), down 13.07% from the same period in 2010. At the same time, Samsung LED's capacity utilization rate in the fourth quarter of 2011 has dropped to 60%, resulting in 2011 full-year revenue slightly lower than 2010 performance.
The person in charge of Samsung LED revealed to the "High-tech LED" that the company's overall profit in 2011 was low, and even a loss situation occurred. The move to combine Samsung LED and Samsung Electronics is intended to bring into play the synergy of the Group's resources and improve the financial situation. .
According to this adjustment plan, Samsung LED will be incorporated into Samsung Electronics' Parts Solutions Division. The LED module business in the latter stage will be transferred to the LCD division of Samsung Electronics Parts Solutions, and the lighting products will be transferred to Samsung. Consumer electronics home appliance division under the Electronic Digital Media Communications Division. While the merger incident has sensationalized the industry, industry insiders have different speculations about their causes.
"After Samsung Electronics merged with Samsung LED, Samsung LED's financial report will be opaque." Xie Mingxun, deputy general manager of Jingyuan Optoelectronics R&D Center, told Gaogong LED that after the merger, the outside world will not know the LED supplied by Samsung LED to Samsung Electronics. The price, which will help Samsung Electronics negotiate with upstream supply chain manufacturers, requires price cuts to raise the interest rate of Samsung Electronics' LED TV and LED lighting products.
"The main reason for the merger is because of Samsung LED's loss." A Samsung insider revealed that the company's top management has repeatedly talked about how to deal with poor revenue performance, including LED and LCD departments. Li Jianxi, chairman of Samsung Electronics, has repeatedly hinted that the company will inevitably have to make departmental adjustments due to the global economic downturn.
Lin Zhixun, head of the Taiwan Industrial Technology Research Institute, said: "For example, Samsung LED is like a "rich second generation". It was intended to start a business independently, but its performance is not good, so it will return to the embrace of rich dad. Support and help."
Lin Zhixun said that after Samsung LED is integrated into Samsung Electronics, in addition to technically close to the semiconductor sector, Samsung Electronics' mobile phone backlight and TV backlight internal procurement proportion may be further increased.
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