One side of the channel is the game between traditional technology lighting and LED companies.

After a long period of development, traditional lighting companies have accumulated rich experience from failures and successful experiences. They have established a solid market channel and a loyal user community. All this has come at a time when it is too difficult. Suddenly encountered halfway LED lighting. In the face of this fierce tiger, what choice should be made for traditional lighting?

LED will become the mainstream of future lighting this is undoubtedly a matter of time, but the problem is also in terms of time, indoor and outdoor lighting point of view, the current major market is still traditional lighting, LED lighting, although menacing but not to do whatever they want At the stage, if you join the LED army too fast, it may not be a wise move; if you do not join, you fear that the army will be eliminated when it comes. Therefore, in the current traditional lighting, more companies hope that the mainstream of LED will come a little slower, but at the same time hope that the LED mainstream will not be abandoned when it struck, this contradictory heart gave birth to a status quo: almost all of the country's traditions Lighting companies are involved in LED lighting, but LED lighting is not the most important revenue-generating performance. When the traditional lighting is hesitant, some new LED lighting companies are rising suddenly. Some of these companies were not originally lighting, and they even did not have the edge of lighting. They held the funds accumulated by the original industry to see semiconductors. The bright prospects for the development of the lighting industry quickly joined the army of the industry. When they were bent on turning into LED lighting, they found the confusion. Technology does not, do not know what product is the direction of development, what we know is just to follow suit. The homogeneity phenomenon of Guangzhou Guangya Exhibition this year fully illustrates this problem. 2. There is no market channel because the channels are in the hands of traditional lighting. So they desperately developed market channels, but channel construction was not a matter of two or three days. When they built the channel almost, some traditional lighting companies had already awakened their adjustment strategies. At this point, it should be a world of heroes and ambitions, so it's hard to say that traditional lighting brands or new LED brands occupy a leading position.

Policy guidance plays a crucial role in the development of the LED industry. The recently introduced support policies have taken into account indoor lighting, and the focus may shift to the interior. However, due to the influence of various factors, indoor lighting is the first to develop. Certainly not home lighting, but office lighting and commercial lighting. Philips already has a strong market network, plus many efforts in LED lighting, and commercial lighting and office lighting are the strengths of its LED lighting products, so in the next two or three years, Philips will have a lot in the LED lighting market .

LED companies have encountered two major puzzles in marketing. First, consumers do not buy it; Second, dealers do not catch a cold. Consumers always think that I would buy an ordinary fluorescent tube for less than 10 yuan. Buying a LED tube would cost more than ten times. How much would it cost me so much for such an expensive tube? When the consumer hesitates, the dealer hesitates. They do not want to pick up a batch of goods in the warehouse and worry all day about when the goods will be sold out and the price will drop tomorrow. So these two big puzzles are actually a problem. As long as the first problem is solved, the second problem will be solved.

In view of the above two issues, I think that LED lighting must do the following things to make market breakthrough. 1. To reduce costs, only the consumption of ordinary people can be widely promoted; 2. Improve product reliability, so that people have confidence in LED lighting products; 3. Do a good after-sales service to eliminate the worries of consumers; 4. Do a good job in propaganda and guidance work. As long as we do a good job in these four areas, I believe that the days of LED lighting will soon come.

LED lighting has the unparalleled advantages of traditional lighting, but more in the current stage is still positioned to replace the traditional lighting, which in fact does not play all the advantages of LED lighting, I believe that LED lighting's mission is not just a simple alternative Traditionally, as technology matures and costs drop, more innovative, high-tech, high-value-added products will be market-oriented. At that time, the characteristics of semiconductor lighting will be fully realized.