One play two stars to change the industry model video site usher in a new opportunity

As a joint producer of the ordinary world, LeTV has the exclusive network copyright of the show. Whether it is necessary to cooperate with CTS to participate in such a serious and serious drama project, LeTV has also had discussions internally. In this regard, the support of Liu Hong, a co-founder and vice chairman of LeTV.com, an outstanding reporter from China Radio International, supports his view that the transmission of social values ​​is not in contradiction with commercial interests: “The current TV drama market is odd. There are many dramas and thunder dramas, and the fast-paced and three-cultivation consumption phenomenon has repeatedly appeared, and Mr. Lu Yao’s ordinary world is a great masterpiece that affects a generation of Chinese people, and it promotes the spirit of facing difficulties in life and striving unceasingly. There is still important reference for the present society."

Facts have proved that Liu Hong’s judgment that once the ordinary world was broadcasted, there was an upsurge of viewing on the Internet. There were more than 400 million playbacks on LeTV. After the distribution of copyrights, the total playing amount of the entire network was also quite alarming. In response, Liu Hong said: "Thick and sincere works will never be left behind due to themes or ages, and the positive energy will never be overdone. We hope that the majority of the audience, especially young audiences, will be able to read Some encouragement and enlightenment."


One play two stars to change the industry model video site usher in a new opportunity

The “two-star” policy that was formally implemented since 2015 is considered to be an inflection point for changing the production and operation mode of domestic TV dramas. For the important link in this industry chain, the relationship between video websites and video producers will also change. The importance of video sites as core broadcast channels will increase. In response, Liu Hong, co-founder and vice president of LeTV, said that the core changes brought about by this policy are that fewer TV shows can be landed each year. This will inevitably lead to more content through video sites. Landing will really give video sites more opportunities, and it will even encourage many high-quality content to completely embrace the changes in the Internet industry.

In the past few years, video site purchasers experienced a very fierce price slaughter period, and the sky-high price of various kinds of networks has become one after another. Nowadays, the competition pattern among video websites has undergone new changes, and each of them seems to have had a lot of rationality. Liu Hong said that one star and two stars have also had some influence on the price negotiation of video sites, and copyright prices will inevitably undergo certain changes. For quality dramas, there may not be much change. But for medium production dramas, there will be some ups and downs in royalties. The price of purchase dramas may be polarized, and there may even be another pattern.

"Yueyue Chuan" greatly expects the video site to fight upstream

Nowadays, video content sites have transformed from upstream to offline and into content production areas. According to Liu Hong, LeTV's big production of Huafan Film and Television Company, Yukio's core team, director Zheng Xiaolong and Sun Yu’s ancient costume drama series, is currently in tight post production and is expected to be officially unveiled at the end of the year. .

Based on the big strategy of creating self-produced contents, Liu Hong has already made LeTV one step ahead in the 2015 opening year, bringing with him a new year-old season in which many styles and themes are integrated: including the opening of the drama of the Emperor and the return of the emperor. The modern, hilarious comedy Shaying Diary, the adorable baby talk show first-year hall, the moving stage Wu Zongxian's moving stage drama Arxian walks, and Tian Pu B's female documentary thank you, New York and so on. Liu Hong introduced that this year LeTV’s self-made flourishing pattern will continue. For example, it will launch China’s first celebrity romantic reality show to marry for ten weeks. The Internet’s first Chinese traditional cultural documentary will spread and the campus inspirational idol drama will be legendary. The new self-made Korean drama was produced by a beautiful person and other great producers.

In addition, Liu Hong even began to try to reverse the output of self-made content to the television station. The nightmare of Jinyi, which was adapted from popular online novels, was the beginning of this attempt. “We are actively communicating with some television stations to broadcast this episode. The adaptation of online fiction in historical and military themes is relatively scarce. A good work is a good work. We not only hope that online users can see it, but television viewers should not miss it.” Hong said, "We will add more elements of the Internet during the entire project, including crowdfunding, visiting classes, online video, and other content, so that the audience can participate in the drama from time to time. Will be announced in the near future, I believe we will give you a lot of surprises."

Obviously, in 2015, the self-produced content of major video websites will usher in a new pattern, and the number will inevitably erupt further. There will be more big-name actors joining in, content themes will be more abundant, and home-made content will also come from the era of low-cost small production. Great progress towards quality production.