LED lighting market: SMEs are struggling

[Text/High-tech Research Institute LED Research Institute (GLII)] On March 17-21, 2015, China·Guzhen International Lighting Fair (referred to as: Guzhen Light Fair) was launched in Zhongshan. The main exhibition hall has three exhibition areas, namely LED production equipment and accessories exhibition area, LED professional lighting area and LED lighting area. From the LED professional lighting and LED lighting exhibition area exhibition products, compared with the products of the 2014 Spring Town Light Fair, the lighting products of the 2015 Spring Town Light Fair will show the characteristics of “three more and one single”: 1. Products Diversified shapes; 2. Diversified product functions; 3. Diversified product intelligent control methods; 4. Single product type.

At the 2015 Spring Town Light Fair, many companies mainly displayed one or two types of products, and the products displayed showed various shapes and functions. Some enterprises mainly push LED intelligent lighting, and the intelligent control methods include dimming color, 2.4GHz, WiFi, ZigBee+ gateway, APP remote control and so on.

According to the research of the High-tech Research Institute LED Research Institute (GLII), many participating lighting companies believe that although the LED lighting industry is developing rapidly, they feel that the market is constantly moving away from them, and the price has lost to some big manufacturers. In the appearance and function of the product, we can attract consumers' attention and gain a certain income. In the future LED market, they can still occupy a large market share, which means that they can only take one step.

GLII believes that China's LED lighting industry is moving towards maturity, the future market will be gradually standardized, and market awareness will be greatly improved. Enterprises can only be invincible relying on their own brand effect and product quality, while SMEs only focus on the special lighting field, which can be differentiated from large-scale enterprises to occupy a certain market.

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