LED panel light development status
LED panel light is a high-grade indoor lighting fixture. Its outer frame is anodized by aluminum alloy, and the light source is LED. The whole lamp design is beautiful and simple, and the atmosphere is luxurious. It has good lighting effect and can bring people US feelings. The LED panel light is unique in design, and the light passes through the light transmittance plate with high light transmittance to form a uniform planar light-emitting effect. The illumination uniformity is good, the light is soft, comfortable and bright, and the eye fatigue can be effectively alleviated. How is the market response of such a good product?
2014 is the first year of the well-known LED outbreak. Many product sales have been recognized by everyone because of its environmental protection nature, and it has been sold well, especially in the 10th Guangzhou International LED Lighting Exhibition on February 23-26. People will be deeply touched - no matter what company, what positioning, basically the indoor lighting companies have LED panel lights. It can be seen that this product has never been seen, and has gone through a long enough time.
Some people in the industry believe that "suddenly there are two reasons for so many companies to pay attention to LED panel lights: First, the price is the core point, the price of LED panel lights is gradually approaching the market demand; Second, seeing the success In the case of the earliest ceiling, all of them were replaced by LED panel lights. After the successful replacement of the ceiling, everyone gave great confidence and started to engage in LED panel lights."
Enterprises pay so much attention, but the fieryness of new products does not mean that the market share is high. It is understood that although the current LED panel lights are very hot, but due to the development time is not long and the price is higher, the current market penetration is not high. Chen Haihui, general manager of Shenzhen Huachuang Lighting Technology Co., Ltd., believes that from the current market development level and consumer awareness, their understanding of panel lights has cognitive ambiguity, the use and benefits of LED panel lights. I don't know much about it, especially in the third and fourth grade markets.
Although LED panel lights are still fresh in China, they are already very common products abroad. Therefore, the production and application of LED flat lamps are still small at present, and a relatively consistent product specification form has not yet been formed, and most of them are mainly export-oriented. Since the current LED flat lamps are mainly for commercial applications to replace grille lamps such as T8, domestic manufacturers tend to use larger power chips to open up the market. According to the data, in 2010, the output of LED flat lamps in China was about 800,000, and the overall market size was nearly 600 million yuan. The proportion of exports is lower in all types of lamps, about 36.8%. The production enterprises are mainly concentrated in Shanxi, Guangdong, Shanghai and other regions, and the industrial agglomeration effect is relatively large.
LED panel lights have been developed so far, and the products have a strong advantage in cost performance. According to the production and sales statistics of LED lighting products in the global market, China has the largest market share in lighting package and product application in the middle and lower reaches of LED. The powerful manufacturing system enables China to develop and manufacture the best LED lighting products. . When the production volume of LED lighting products has been greatly improved, the related manufacturing and ancillary service industries have also been developed. LED panel light products will be cheaper and have better performance. In the future, the company will enter the general lighting field, and enterprises will follow the market launch. Good and competitive products.
Terminal market status
Linyi
The price difference is much larger than the standard product used for office
The LED panel lights of Linyi Lighting City in Shandong are mixed, and the price varies greatly. Especially for small-sized LED panel lights, the price ranges from 30 yuan to more than 100 yuan. The panel lights of 600×600 specifications range from 100 yuan to 600 yuan. Have. Of course, larger panels use LED panel lights with stable quality and good light efficiency.
At present, the LED panel lights in Linyi Lighting City are relatively professional brands such as Weibo, Erman and Pegasus. The reporter visited Yang Yuwei, general manager of Pegasus Optoelectronics. According to him, Pegasus has been paying attention to the development and promotion of LED products since its establishment. At present, it mainly produces LED panel lights. Since the establishment of exhibition halls in Linyi Lighting City in the second half of last year, Products have always been popular with consumers. After several years of research and observation on the market, Yang Yuwei believes that the current floor height determines the softness of the light, and the thin panel LED panel light will be widely used in home lighting and engineering lighting.
Kunming
Advantages do not continue the market situation is not optimistic
The reporter visited Zhu Changxing, general manager of Kunming Haodengdu Lighting . Unlike some dealers with optimism, he believes that the prospect of LED panel lights in the Kunming market is still unclear.
Zhu Changxing said that, from the perspective of the terminal market, when the panel light was just launched, the momentum was fierce. In 2013, the sales volume soared, which greatly replaced the trend of grille lights and downlights. But now from the market's reflection, this trend is Without the continuation, it is still very difficult for the panel lights to replace the downlights and grille lights.
Zhu Changxing also explained this situation from his own business situation: "We also sell LED panel light products ourselves. Last year, the sales volume was very good. This year is not very good." Analysis of this, he believes that the main reason is the current LED panel Compared with products such as downlights, the advantages of lamps and downlights are not great. Firstly, the products themselves have the problem of darkness. On the contrary, they have made great breakthroughs in all aspects of the downlight products. Secondly, the panel lights have no advantage in price. In addition, there is the issue of consumer acceptance. LED panel lights are still at a relatively low level in terms of engineering acceptance and recognition.
Xi'an
The volume is still small. The audience is concentrated in the high-income group.
In order to understand the development of LED panel lights in Shaanxi, the resident representatives of this newspaper also visited the Shaanxi market to be the representative dealer of LED panel lights--Liu Zhiquan, general manager of the operation center of Kelang Shaanxi. Liu Zhiquan has been working with Kelang for 13 years. He has been the general agent of Kelang in Shaanxi and Kunming. He entered the Kunming market earlier and later became a Shaanxi agent. It has been 4 years since then. Kelang products mainly include ceiling lamps, downlights, ceiling lamps, kitchen lamps, T5-T8 brackets, grille panels, strips, panel lights, LED baths and LED light sources. All products are now converted to LED products. .
According to Liu Zhiquan, last year he began selling LED panel lights, which are suitable for installation in high-grade office buildings, offices and public places, with good brightness and good results. In fact, many manufacturers of grille light panels have LED panel lights, which are their extension products, and are also substitutes for future grid light panels. Some manufacturers who specialize in LED commercial lighting also have such products, but Since the price of the LED panel light is much higher than that of the previous grille lamp, the panel light of the same size as the grille light panel is still small, and the price of the medium and upper specifications is generally 100-200 yuan, and the consumer groups are all from For those units that demand higher and have the ability to consume.
The higher price hinders the rapid spread of LED panel lights, and because of this, it is currently not a substitute for traditional grille panels. In addition, the quality is very different, the price of the brand and the same brand of the same brand is also doubled. There are quite a few users who still don't understand the quality of the LED panel light. There are not many dealers selling such panel lights. Despite this, the outlook is still promising due to the advantages of LED panel lights.
Taiyuan
Increased consumer acceptance is relatively high
The author learned from the distributors of Taiyuan's major lighting manufacturers that with the maturity of the LED market, LED lighting has occupied more than 80%, whether it is engineering lamps or household lamps, and LED panel lights are trending better this year. There are signs of significant upward development. This is also the reason why Taiyuan's lighting merchants have positioned their products in LED panel lights this year.
According to incomplete statistics, Taiyuan currently operates more than 70% of the LED panel lights (including direct sales and transfer), and more merchants specialize in the wholesale and market of LED panel lights. For consumers, the biggest problem with panel lights is still the high price. However, with the development of LED panel light technology, prices are gradually decreasing. In addition, many brands of LED panel lights have launched ultra-thin products, and the floor height of new housing in Taiyuan is generally not high. This ultra-thin product just meets the needs of consumers.
In order to understand more about the LED panel light in Taiyuan, the author specially interviewed Zhu Lifeng, the general manager of Shanxi Yinheng Optoelectronics Technology Co., Ltd., which specializes in LED lighting products. According to him, the current LED product has a lot of room for growth, and the market for LED panel lights will be particularly noticeable. Consumers entering the store to select products are asked whether it is LED, the demand is rising, panel lights as a part of the LED family, the recognition is also quite high.
Zhu Lifeng further highly praised the LED panel lights. He said that although the price of LED panel lights is a bit high, its aesthetics and practicability are unmatched by other products. Last year, LED kitchen lights and LED ceiling lamps shined in the market. After one year, I believe that the mainstream of the market will be the world of LED panel lights with beautiful appearance and simple shape.
Zhu Lifeng also said that there are not many companies specializing in LED panel lights. Therefore, the LED panel light is equivalent to a middle school student. It is slowly learning and growing. I believe that it will shine in the near future and be recognized by consumers. I am also looking for a good manufacturer of LED panel lights because of my own cooperation. Very confident in the product.
Chengdu
Price constraints value quality
In the past two years, a variety of panel lights have emerged in the terminal market in Chengdu. More than half of the lighting stores that operate LED light source products have panel lights for sale. The LED panel lights in the lighting exhibition are also increasing. The rate has increased significantly. Among them, there are more common panel light brands such as NVC, 韬, and OU, and more are small brands that are not named.
According to the survey, the best LED panel lights sold in the Chengdu area are 8W and 10W (300*300) and 15W (300*600). The sales of LED panel lights above 40W are relatively small, and the price difference between different models and wattages is far from the same.
At present, 10W (300*300) LED panel lights in Chengdu range in price from 50 yuan to 150 yuan. The retail price of 40W (600*600mm) LED panel lights ranges from 220 yuan to 800 yuan, even if the same brand will There are differences, especially the price gap between high wattages is obvious, and the price of the entire terminal market appears to be chaotic.
Panel lights are usually sold through engineering channels. If the engineering merchants get more goods, they will not prefer the "brand name", but the price and quality will be considered comprehensively. The chances of choosing the middle and low-end brands are relatively large. But unlike bulbs, LED panel lights are not as popular as the lower the price. Those with moderate prices and high quality panel lights are more popular with consumers.
"We usually represent several brands of panel lights at the same time, according to the needs of consumers, comprehensively look at the low-end brands have more advantages." In the reporter's visit, many dealers mentioned this.
As consumers become more aware of LED products, price is no longer the only factor in determining whether to buy, and some consumers pay more attention to the quality of products.
"Our product positioning is high-end, 40W LED panel light wholesale price is 220 yuan. Libaoang LED panel light is the most important quality, our products use side lighting technology, indicating that the index is greater than 80, the lamp life is designed for ten years. And the product Light color uniform and no dark area, very suitable for office lighting." Shenzhen Li Baoang electronic regional manager Chen Junchao told reporters.
According to the current purchase situation of consumers, dealers believe that those LED panels with moderate prices and acceptable quality are more marketable.
LED panel light application status
When the development of the lower panel light is good, there has been a trend to replace the grille lamp; now the LED panel light is mainly used in:
1. Ceiling (instead of the original grille lamp);
2, the wall (not only used for lighting purposes, but also has an artistic embodiment);
3, the installation body (pursuit of practical and artistic combination, convenient and simple installation);
4, other (can also be used in other places, such as train cars or large mobile cars, counters, etc.).
The high luminous efficiency, energy saving, exquisite structure, no glare, and even light of the LED panel light are obvious compared to other lighting fixtures. As a manufacturer of LED panel lamps, the market penetration of LED panel lamps with the advantages of existing market channels and brands is divided into layers. The level of grading depends mainly on the user's sensitivity to price and energy urgency. From the point of view of the lighting application market segment, the long-term demand for office lighting and commercial lighting is always the first outbreak, and the local lighting application is rapidly infiltrated, eventually moving towards home lighting. Residential is the largest application market for global lighting. LED panel lighting is used to quickly cut into the residential lighting market and replace traditional light bulbs.
LED panel light advantages and disadvantages
Relevant surveys show that as of the end of 2013, China's LED panel light manufacturers have reached more than 2,200. With the maturity of technology and lower prices, LED panel lights have begun to extend from the mature European market to the North American market, and also have good in the domestic market. The performance is widely used in commercial lighting and office lighting. In 2012, the sales volume of China's LED panel lights market was 1.6 billion yuan. In 2013, the sales volume of LED panel lamps in mainland China increased by more than 100% year-on-year, and the growth rate was significantly accelerated.
Then we analyze the advantages of the product and the current problems, so that everyone can have a more comprehensive understanding of the product.
General LED panel lights can be installed on ceilings, walls and mounting surfaces, while LED panel lights are designed with wide frequency voltage (AC100-240V/50-60Hz) for use in countries around the world. High-power LEDs use isolated power, constant current. Or constant voltage drive, high power efficiency, no pollution to the power grid, stable performance, safe and reliable;
Due to the soft light and beautiful appearance, LED panel lights have been widely favored by European and American merchants. A large number of foreign companies are looking for panel lamps and suppliers with good quality, good service and good price. It seems to be just a simple lighting fixture, but because of Its high market positioning determines that the quality requirements of this product are extremely demanding, and the product itself involves materials, optics, structure, hardware, electronics and other fields. Generally, the company does not have a complete development team and sufficient development. Experience and subsequent supply chain management capabilities are difficult to really develop successfully, and the understanding of market requirements is not clear, so a large amount of development costs are only a product that customers do not recognize.
Panel lights currently have products that have both front and side illumination. The middle light-transmitting part of the side-illuminated panel light consists of three parts: diffusing plate, light guide plate, reflective film, the most important material of the light guide plate, the light transmittance must be very good, the surface of the LED is the light guide plate. The surrounding area is directly attached to the center and can be used as efficiently as possible. The ortho-type panel light has a structure similar to that of the side light-emitting type, except that the light source is evenly distributed behind the acrylic plate, and cannot be made very thin, and the focal length of the light source and the light guide plate cannot be too close, and the two factors may be seen if they are not considered well. Particle light source, affecting the appearance. The solution is to thicken the entire lamp size, so overall it is higher than the side shot. But the brightness is higher than the side-emitting panel light.
Since the utilization rate of the general panel light is not very high, the light loss is relatively large, especially the side light-emitting type, so the power of the general panel light is relatively large. For example, the panel light of 600*600 on the market generally achieves 50~60W or even Higher, in order to replace the same size of the grille lamp, there are also many companies directly use the fluorescent tube as the light source, such as: NVC, Pins, Yaming and so on.
Summary of the current LED panel lights have the following advantages
1. LED panel light adopts liquid crystal backlight technology and unique heat dissipation design to ensure high LED efficiency, low light decay and long life.
2. No ultraviolet or infrared rays, no harm to the object being illuminated.
3, the surface is smooth and bright, evenly lit, soft and not glare.
4, 100~240VAC input voltage, high power efficiency. The startup time is short and does not flash.
5, easy to install, environmentally friendly, safe, and no pollution.
6, stable performance, low maintenance rate, versatility, easy to install and save space.
At present, there are still problems to be considered when using the panel light. Although the LED panel light has many advantages such as glare and uniform illumination, it is still a long time to replace the grille lamp. The problem is:
1. Light effect: Because the backlight is used, the light extraction efficiency is low, and the light output efficiency of the ordinary light guide plate is 50~60%. Therefore, to achieve the brightness requirement, the power is high, the power is high, and the energy is not saved.
2, the price: because of the need to increase the brightness, so the number of LEDs, the heat can not be too small, plus the high price of the light guide itself, so the price does not have much advantage.
3, weight: this is the reason, the raw materials are solid price, certainly not light
Therefore, the author thinks that it takes a little time for the LED panel light to be used in a large amount, but due to its uniformity and aesthetics, the follow-up will become the mainstream.
Industry perspective
After the LED panel lights are fully competitive, the price will be close to the market's large-scale use threshold. However, if its market penetration work is not in place, the technical bottleneck has not been effectively broken, and product innovation is not enough, which will greatly affect the replacement of LED panel lights with traditional grille lamps and downlights. Facing the development of the current LED panel light industry, it can effectively promote the healthy and orderly development of the industry.
LED panel light is a successful innovation in the LED era
Yao Huaiju, Chairman of Zhuhai Hao Broadcasting Flat Lighting Co., Ltd.
I have been working on LEDs for a long time. When I was facing the shift of LEDs to lighting in 2008, I began to think about what kind of LED lighting products to be made to be welcomed by the market. How can I successfully convert LEDs into lighting? Today's LED tubes , LED bulbs, do not need to think, is to change the light source, this replacement does not create any value. And I want to be a newer product that better meets the needs of the masses. Finally, we developed LED panel lights based on the principle of computer and TV screens.
LED panel lights are a successful product innovation in the LED era, while other LED downlights and LED bulbs cannot be considered as creations. The innovation span of LED panel lights is relatively large. At that time, the three words "flat light" were proposed by me. The flat panel lighting was also the first company to develop the concept of flat light. It is also the case that the current leading market position for flat panel lighting is established. Therefore, innovation is endless, but everyone's ideas have not broken through, and there is no such effort, and innovation investment is relatively large, everyone is not willing to do so, always want to get ready-made results.
Enterprises solve the problem of illuminating will occupy the commanding heights of the market
Li Chunhai, General Manager of Zhongshan Fuji Electric Appliance Co., Ltd.
LED panel light is mainly composed of lamp bead, light guide plate, diffuser plate, outer casing and drive. The current technical difficulties are mainly in the light guide plate and light distribution. Due to the side illumination, the luminous efficiency will be reduced and the light will be uneven. problem. Who can take the lead in solving problems, who can occupy the commanding heights of the market.
After the introduction of LED panel lights in early 2013, Fujia Electric has attracted attention because of its high-end product positioning and obvious technical advantages. On the one hand, the light guide plate of Fujia Electric has greatly improved the light uniformity through its unique laser spotting technology; on the other hand, Fujia Electric is good at taking the differentiated route. When most enterprises are participating in the lighting exhibition, Fujia Electric chooses Participating in the integrated ceiling exhibition has formed a good support for the integrated ceiling industry.
The focus of this year's competition is not price but innovation.
Chairman of the Board of Directors of Qianhua Technology
Although many companies have entered the field of LED panel lights this year, the focus of this year's panel lights will not appear in the price that everyone usually thinks. Because the main purpose of LED panel lights is to do engineering, home decoration is rarely used. In terms of the market, LED panel lights are mainly exported, and the rise of the domestic market is two or three years. There are many companies that seem to be doing, but they all focus on the export market.
In addition, there are very few companies that specialize in LED panel lights. There are basically no large-scale manufacturers in production, so there is no scale, unlike bulbs, and many professional manufacturers. And there are not many companies that offer OEMs today. Many brand companies have not done LED panel lights.
The competition for LED panel lights will not be reflected in the price this year, especially the positive-emitting panel lights. At present, companies are still trying to make styles, such as segmentation, atmosphere, and stepless dimming. The reason why the bulb is worth the price is because its shape can't be changed, and the function can't be increased, but the LED panel light has room for innovation.
Affordable panel lights stand out
Li Shunping, Marketing Director, Zhongshan Pujing Lighting Co., Ltd.
Since the small circular panel light is like a compressed version of the downlight, when we introduced it, we discussed whether it was placed in the downlight to quote, or listed separately to quote. I think that since everyone is called the panel light, we It is different from the downlight. However, the pace at that time was relatively small, and the panel lights were not taken seriously.
Nowadays, with the explosion of the LED panel light market, many companies have invested in this field. Everyone is doing the same product, it depends on who is in front of the market. If you really achieve high quality and low price and quality assurance, the company will definitely be at the forefront and stand out. Therefore, it is very important to increase product innovation and improve the cost performance of products.
Front-end consumption drives back-end mass production
Shi Yinghui, General Manager of Foshan Pamir Optoelectronics Technology Co., Ltd.
In the traditional lighting era, there is also the demand for anti-glare lighting products. For example, in hospitals, in some places where absolute anti-glare is applied, the hospital lights will add some film lights. The emergence of LED panel lights completely solved these problems.
In 2013, LED panels were on fire. These companies are mainly concentrated in Shenzhen, Zhongshan, Jiangmen and other places of origin, and some big brands have appeared. Among them, the first category is based on the concept (brand) - the flat-panel lighting, which is mainly based on office lighting, and is the first to create a flat-panel concept; the second is based on production, better done. The company has Erman Lighting, Zhongshan Yuguang and so on.
This year, LED panel light manufacturers are showing geometric fission. Because the LED panel light is a new thing in the circulation category, it is very large and has the consumer's pull, so the mass production of the back end is inevitable. Pamir Optoelectronics launched the LED panel light as a new project at the end of last year, with the goal of achieving 30 million this year. At the time, it was also considered that LED panel lights were circulating products, the volume was large, and the trend was that the structure of the panel lamps had matured.
LED panel lights will double this year
Feng Guozhen, Marketing Manager, Dongguan Jiehe Photoelectric Co., Ltd.
Early panel lights were a complement to the integrated ceiling area. In integrated ceiling-type solutions, the luminaires were only part of it. Now with the development of the industry, panel lights have become mainstream products. Including Jiehe Optoelectronics itself started out as an OEM. At present, we are hoping to become a brand in the industry, and at the same time, we are striving to provide more products for some big brands and realize the simultaneous development of brands and OEMs.
In 2012, LED panel lights sold, especially exports. Now including the Guangdong Provincial Science and Technology Department is also working on the development of LED panel light standards, many companies are seeing this market into the field.
I think the market for LED panel lights is big because the replacement market is big. For example, in 2012 and 2013, Dongguan City mainly promoted the renovation of outdoor street lighting. Now it has completed the vast majority. It is said that this year, Dongguan Science and Technology Bureau will mainly promote indoor lighting engineering renovation, which will undoubtedly lead to the explosion of indoor lighting demand. As part of the LED panel lights, the market will also be released.
From the current situation, there will be two major changes in LED panel lights this year: First, the market demand will double, because the government engineering direction involved is from the outdoor to the indoor; second, the shape is more and more fashionable, LED panel lights It will also slowly replace the ceiling light, because the panel light is integrated and the lighting effect will be better.
LED panel light awareness will be greatly improved
Zhu Jiang, Marketing Manager, Zhongshan Erman Lighting Co., Ltd.
The law of development of any thing is spiraling upward wave, and LED panel lights are also the same. Large-scale homogenization competition and even vicious competition are likely to occur. Because Erman entered the field of LED panel lights earlier, it has a relatively advanced position compared with other enterprises. However, as the market environment changes, the number of enterprises entering the market has increased. This advantage has gradually faded, and the competitive pressure on the market price has become larger and larger. It is in this glorious competition background that in order to ensure the product advantage, we have continuously developed a large breakthrough in the industry on the large panel light--the lamp body is made up of 4 aluminum materials, upgraded to die-casting and integrated, and realized the technology. And breakthroughs in two major aspects of the structure.
Compared with 2013, with the application and popularization of LED panel light products, the awareness of panel lights has been greatly improved this year. With the maturity of the domestic market, this year, Erman Lighting will pay more attention to the domestic market and will increase the development of the domestic market through brand operation.
Moreover, it turns out that good things can stand the test of the market. At this stage, the production capacity of led is rising. However, when the products in the rising stage are stepping up to the pace of production in many manufacturers, there are other problems that need to be carefully considered, because many manufacturers Joining production, in the future, this product will also enter the category of price war, so that although it will make consumers benefit, but the price war also means that the product yield rate is reduced, the frequency of defective products rises, the market and Consumers are another double-edged sword. How to grasp the new product market is a problem that many businesses need to seriously consider.
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