How LED companies enter the era of high-end marketing

Recently, the upsurge of big data has become one of the most popular mainstream concepts nowadays, and it seems to have the potential to subvert the existing world. As the real world is gradually being digitized, supplemented by an endless stream of new technologies and applications, big data has been quietly generated, accumulated, connected, and fermented, so people use it to name this era straightforwardly. .

Where there are people is the rivers and lakes, and in the digital age, big data is also a Dajiang Lake!

So what is "big data"? What impact will Big Data have on our work life and the operation of LED companies?

The interpretation of the concept of "big data"

As an all-inclusive term, the concept of "big data" is also somewhat ambiguous. Big data or huge data means that the amount of data involved is so large that it cannot be accessed through the current mainstream software tools. It can be retrieved, managed, processed, and organized in a reasonable time to help the company make business decisions. Active purpose information. Big data has 3V characteristics: one is Volume, a large amount of data; the second is Variety, extremely complex data types and data sources; the third is Velocity, extremely high data generation, propagation, and response speed.

Not only that, the era of big data also has three notable features: First, we must not sample all; Second, we must not be absolutely accurate in terms of efficiency. Third, relatedness is more than cause and effect (I think that causation is only a special kind of related relationship), and “what” is more important than “why”. In the era of big data, we don't need to know the reasons behind the phenomenon. If we let the data speak for itself, we will notice that many connections that we never realized before existed.

Some people may think that big data is far away from us, but in fact it has already affected all aspects of our lives and work. If 2013 is the first year of big data, then 2014 will usher in a big data feast. Big data will move from concept to practicality, and big data analysis in e-commerce marketing will become a hot spot in the industry.

Today is the age of information explosion. Various kinds of information increase rapidly in a geometric manner. According to incomplete statistics, as of 2013, the world's stored data is expected to reach about 1.2 Zebytes (ie, 2 to 70th power), of which non-digital data only account for less than 2%. If all of this data is recorded in the book, it can cover the entire United States 52 times; if it is stored on a CD-ROM, it can be piled into 5 piles, each of which can reach the moon. The growth rate of human storage information is four times faster than that of the world economy, and the growth rate of computer data processing capacity is nine times faster than that of the world economy.

The enlightenment of "big data" to us:

1. The current information explosion, our data presentation method to be displayed in the first position at the first time, to leave the customer the most profound impression. The text can no longer meet the demand. It should be based on short videos, visual charts and highly refined text.

2. The screening of data is very important. How we can effectively tap the value of big data, reflect it quickly, and efficiently win customers and sales orders is the direction of our efforts.

3. In the face of big data, we may all be just one source of information that constantly sends out information. It is difficult to ensure that privacy is not recorded. Once the world has been digitized, only you can't think of it, and there is no information that cannot be done.

At present, the LED industry has stepped into the era of high-end marketing of new media. Consumers accept information and purchase LED lighting products can be completed without leaving home. With the continuous emergence of new media platforms, LED lighting products sales model is breaking the shackles of traditional channels. Some LED lighting companies that are difficult to break through in the traditional channels of the Red Sea have started to launch a new media marketing platform. In just a few years, they have achieved a leaping growth of sales scale from 0 to 100 million yuan, and they have become stealth champions of sub-industries. With the rapid rise of LED products online shopping, big data has begun to play a role.

Under the support of big data, in addition to specific brands that can implement product improvements, service enhancements, and follow-up orders based on statistical data, they can also associate with similar brands and achieve interactive marketing. Previously, the interactive marketing of the LED industry relied on the alliance, which was organized spontaneously by the company and did not necessarily coincide with the needs of consumers.

"Anyone who has mastered big data will have mastered the big future." As companies deepen their understanding of "big data," their value will surely produce a qualitative improvement. Many companies, in addition to setting up their own data companies, will also spend a lot of money to buy data from other places. Many LED companies will pay for information and evaluations of users from e-commerce vendors, and it has been a long time since the news that telecommunications companies sold out user information.

"Big data" has begun to transform into products, and the newly generated data companies are profitable by selling data and have broad market prospects. The competition of enterprises in the future will be the competition with the scale and activity of data. It will be a competition for data interpretation and application. In this environment, the value of “big data” will surely rise.

In the face of increasingly fierce competition in the LED market, LED lighting companies will need to identify the market, identify positioning and precise marketing while they need to change their price battles into brand battles. This is in addition to the use of "big data" and no other way.

In today's big data era, the commercial ecological environment has inadvertently undergone tremendous changes: the boundaries between Internet users and consumers are becoming blurred, ubiquitous smart terminals, online transmissions at any time, and frequent interaction with social networks. In the past, the faces of netizens who were just web page viewers became clear from the blur. For enterprises, they had the opportunity to conduct large-scale and accurate consumer behavior research for the first time; as enterprises that maintained the desire for continuous change, they actively embraced. This kind of change, from the strategic to the tactical level, begins with the evolution and evolution of self will make them more adapt to this new era.

The era of "big data" has come. This change is unstoppable, changes with the trend, and moves with the trend. It is the best way for LED companies to grasp the future.