[Source: "High-tech LED" magazine January issue (total issue 61) Text | journalist Yue Mengdi] shopping malls such as the battlefield. The market is changing rapidly. If you want to survive in the market and have breakthrough development, you must have a "weapon" that can be surprisingly successful. Price competition is no longer the best policy, and the price/performance ratio has long been hanged by companies. Patents, which have been under-recognized in the past, are increasingly being mentioned.
In mid-September, CREE filed a patent infringement suit against Harvatek and Kingbright in the Western District Court of the State of Wisconsin. Relevant information shows that this lawsuit involves Cree's LED component portfolio, including white LEDs.
After a quarter of a quarter, Hongqi Technology filed a lawsuit against Cree in a weak manner, accusing Cree and its affiliates in the US District Court for Northern California, Hong Kong Career Co., Ltd. and Shanghai Career Optoelectronics Development Co., Ltd. Its US LED patent.
A confrontation that was not at the same level of power opened the curtain.
Unlike patent disputes between Dow Corning and Commet, direct competitors and Corey are ten times more likely to have annual sales revenue or patents. Such a patent lawsuit can not help the industry believe that Hongqi Technology is suspected of speculation.
"Hongqi Technology, as a company with a certain scale, will not make low-level mistakes in principle. To do so (prosecute Cree), it must have its own purpose." Some people in the industry said that "High-tech LED".
In the view of Dr. Zhang Xiaofei, Chairman of Gaogong LED, when the products are almost the same and there is a possibility of competition in the market, there is a possibility of patent war. However, this is not obvious in Hongqi Technology and Cree.
According to people in the LED industry based in the United States, in the United States, Cree is approaching the old lighting companies such as Philips, GE, and Osram, both in terms of brand influence and market share, and in the construction of channels and brands. Has entered the first group. The share of Hongqi in the United States can be expressed as negligible compared to Cree.
Putting the time back to September 2014, Cree filed a lawsuit against Hongqi Technology and Jintai Electronics just after Cory’s acquisition of Lunda Electronics, so there will be a “guess†in the market for Clarion’s early generation. . As a well-known packaging company in Taiwan, Hongqi Technology used to work for international companies, many of which have designated Cree chips. From this perspective, Hongqi Technology is also a customer of Cree.
However, since 2013, Hongqi Technology has been actively proposing further business cooperation programs, which is intended to help Cree to enhance its product competitiveness and seek a win-win situation. Therefore, the company's situation and achievements will be extended to Cree to show strength and sincerity. But I don't want to, Cree launched a patent war against customers and potential partners.
On the one hand, Hongqi Technology expresses surprises and regrets, on the one hand, it is also actively deploying “reverse†against Cree. Taiwan's LED companies themselves started earlier, and after years of tempering and development, they are no longer afraid of patent warfare.
From the perspective of Hongqi Technology, the company regards patent warfare as a commercial means and tries to use it to bring benefits to the company. For the accusation of Career, Hong Qi affirmed that the company has always respected the intellectual property rights of others, and of course respects Cree's patent strength, but Hongqi will not yield to unreasonable harassment.
This typical patent battle of "small shrimps and big whales" has attracted a lot of attention. In fact, the domestic patent warfare has always been small-scale. As domestic enterprises are increasingly moving toward the international market, the patent disputes they face will only increase in the short term.
Dr. Zhang Xiaofei believes that the outbreak of the patent war will blur the difference between domestic and international companies to a certain extent, and may even cause confusion for customers: they all fight patents. Who is the real card? The products are almost the same, who should use it?
Under the WTO framework, patent barriers have been adopted as a normal trade protectionist measure, and the role of “shield†has shifted more to “spearsâ€. Patent is a double-edged sword, which is good for improving corporate visibility and maintaining market share. If it is not used well, it will hit corporate confidence and market reputation.
Domestic companies should also begin to familiarize themselves with and use patents, apply for patents as much as possible, build their own intellectual property systems, and become passive. The patent for the midstream of the LED is already at a disadvantage. In the LED application lighting, it is possible to find more breakthroughs, and it may be a way of strain.
In mid-September, CREE filed a patent infringement suit against Harvatek and Kingbright in the Western District Court of the State of Wisconsin. Relevant information shows that this lawsuit involves Cree's LED component portfolio, including white LEDs.
After a quarter of a quarter, Hongqi Technology filed a lawsuit against Cree in a weak manner, accusing Cree and its affiliates in the US District Court for Northern California, Hong Kong Career Co., Ltd. and Shanghai Career Optoelectronics Development Co., Ltd. Its US LED patent.
A confrontation that was not at the same level of power opened the curtain.
Unlike patent disputes between Dow Corning and Commet, direct competitors and Corey are ten times more likely to have annual sales revenue or patents. Such a patent lawsuit can not help the industry believe that Hongqi Technology is suspected of speculation.
"Hongqi Technology, as a company with a certain scale, will not make low-level mistakes in principle. To do so (prosecute Cree), it must have its own purpose." Some people in the industry said that "High-tech LED".
In the view of Dr. Zhang Xiaofei, Chairman of Gaogong LED, when the products are almost the same and there is a possibility of competition in the market, there is a possibility of patent war. However, this is not obvious in Hongqi Technology and Cree.
According to people in the LED industry based in the United States, in the United States, Cree is approaching the old lighting companies such as Philips, GE, and Osram, both in terms of brand influence and market share, and in the construction of channels and brands. Has entered the first group. The share of Hongqi in the United States can be expressed as negligible compared to Cree.
Putting the time back to September 2014, Cree filed a lawsuit against Hongqi Technology and Jintai Electronics just after Cory’s acquisition of Lunda Electronics, so there will be a “guess†in the market for Clarion’s early generation. . As a well-known packaging company in Taiwan, Hongqi Technology used to work for international companies, many of which have designated Cree chips. From this perspective, Hongqi Technology is also a customer of Cree.
However, since 2013, Hongqi Technology has been actively proposing further business cooperation programs, which is intended to help Cree to enhance its product competitiveness and seek a win-win situation. Therefore, the company's situation and achievements will be extended to Cree to show strength and sincerity. But I don't want to, Cree launched a patent war against customers and potential partners.
On the one hand, Hongqi Technology expresses surprises and regrets, on the one hand, it is also actively deploying “reverse†against Cree. Taiwan's LED companies themselves started earlier, and after years of tempering and development, they are no longer afraid of patent warfare.
From the perspective of Hongqi Technology, the company regards patent warfare as a commercial means and tries to use it to bring benefits to the company. For the accusation of Career, Hong Qi affirmed that the company has always respected the intellectual property rights of others, and of course respects Cree's patent strength, but Hongqi will not yield to unreasonable harassment.
This typical patent battle of "small shrimps and big whales" has attracted a lot of attention. In fact, the domestic patent warfare has always been small-scale. As domestic enterprises are increasingly moving toward the international market, the patent disputes they face will only increase in the short term.
Dr. Zhang Xiaofei believes that the outbreak of the patent war will blur the difference between domestic and international companies to a certain extent, and may even cause confusion for customers: they all fight patents. Who is the real card? The products are almost the same, who should use it?
Under the WTO framework, patent barriers have been adopted as a normal trade protectionist measure, and the role of “shield†has shifted more to “spearsâ€. Patent is a double-edged sword, which is good for improving corporate visibility and maintaining market share. If it is not used well, it will hit corporate confidence and market reputation.
Domestic companies should also begin to familiarize themselves with and use patents, apply for patents as much as possible, build their own intellectual property systems, and become passive. The patent for the midstream of the LED is already at a disadvantage. In the LED application lighting, it is possible to find more breakthroughs, and it may be a way of strain.
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