Appliance industry innovation goes deeper More products will take electricity supplier route

At the 8th China flat panel TV market development high-level forum held on the 17th, the China Electronics Chamber of Commerce said that in 2013 China's flat panel TV sales will reach 45 million units, a year-on-year increase of 6.7%. Smart TV sales will exceed 10 million units this year.

Zhao Xinhua, deputy dean of Electronic Technology Standardization Research Institute, said: “Because of subsidies for home appliances and differentiation of new technologies, sales of flat-panel TVs have risen slightly to 42 million units in 2012, and smart TVs have exceeded 8 million units. However, overall demand for home appliances has slowed down. It is a common problem facing the industry."

Flat-panel TVs, sales volume is expected to reach 45 million units in 2013. "The CRT has already been eliminated in 2012. The current industry is experiencing a revolution from flat to 3D; traditional to smart; and high-definition to ultra-high definition. In 2013, the sales of flat panel TVs in China will reach 45 million units. Sales of flat-panel TVs have remained flat over the next two years, said Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce. In this regard, industry insiders predict that sales of flat-panel TVs will exceed 50 million units in 2013.

According to research data from the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, overall sales of flat panel TVs in China will exceed the expected 42 million units in 2012. Chinese brands such as TCL, Skyworth, Changhong, and Konka are growing rapidly, and their overall market share accounts for more than 70%. At the same time, with the convergence and development of the triple play and the Internet of Things, the sales of smart TVs have grown rapidly this year, and the market awareness of smart TV products has also reached 96%. In 2013, it will truly usher in the smart TV era.

It is reported that large-size TVs will become the mainstream of consumption in 2013, and consumer demand for 46-inch and larger TVs will exceed 56%. At present, the size of Sharp's products has grown to 80 inches. Hisense, Sony, Samsung, Skyworth and Konka have successively launched 4K 84-inch large-screen TVs in the second half of the year. After the TV has gone through analog TV to digital TV, HD high-definition TV to FUD Full HD TV, or will usher in 4K Ultra HD era. To seize the right to market speech, Chinese and foreign mainstream color TV brands have released 4K ultra high-definition television in the second half of the year.

The emergence of new technologies in 2012 has aggravated brand competition. The market landscape of mainstream TV companies in China, Japan and South Korea has gradually become clear. Samsung’s home appliance market share may decline further.

According to data from the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, the growth rate of flat-panel TVs in the tertiary and tertiary markets has clearly surpassed that of the primary and secondary markets in the past three years. It is expected that in 2013, the proportion of the tertiary and tertiary markets will reach 55%. With the overall sales volume of flat-panel TVs maintained at a low growth rate of 45 million units, the competition in the third and fourth-tier markets will become hotter next year.

Since the beginning of this year, Chinese and foreign TV brands have launched a smart TV boom. Personalized APP applications are the driving force behind the development of the future. The richness of APP applications directly affects the success of flat-panel TV companies.

The fierce competition, and e-commerce usher in a multi-operating structure, Lai Renbo said: “In 2012, e-commerce formed an unprecedented fierce competition among home appliance chain companies, manufacturing companies, B2C operators, and C2C multi-channel operations.”

In 2012, the large-scale price war launched by large home appliances led by color TVs was fascinating, and the price wars of e-commerce companies such as Jingdong Mall, Suning Tesco, and Gome Mall continued to escalate. "Jingdong, Taobao, Amazon and other e-commerce companies and Gome Online, Suning Tesco will continue to exert power in the sales of home appliances, deepening channel diversification, online offline to form a complementary and coexistence." Industry insiders believe.

Traditional TV manufacturers have advantages in the integration of the industry chain, but in today's traditional television transformation intelligence, home appliance manufacturers have also launched a new round of e-commerce field layout.