Grab the "Guangdong model" LED SMEs difficult to solve the bidding dilemma

[Source: "High- tech LED - Research and Review" December issue reporter / Zhao Hui ]

With the opening of the LED public lighting demonstration project in Guangdong, the largest cake in the LED lighting market has been formed so far. At the same time, hundreds of LED lighting companies are rushing to eat the resulting policy dividend.

In 2009, the Ministry of Science and Technology implemented the Ten Cities and Wanxiang Project, which promoted products including LED street lights, tunnel lights, indoor lighting and landscape lighting. A large number of enterprises and capital have entered the LED industry, and many companies have adopted LED street lamps as the main production targets.

According to statistics from the High-tech LED Industry Research Institute (GILL), LED lighting manufacturers in the Pearl River Delta region account for more than 65% of the country. In 2009-2011 alone, there were more than 2,000 new LED application companies.

At present, bidding activities for the project in various cities of Guangdong Province are in full swing, and listed companies such as Qinshang Optoelectronics, Dehao Runda, Hongli Optoelectronics, and Dajin Dongfang have all won. However, LED SMEs are not optimistic about the bidding situation. Up to now, only individual companies such as Zhongshan Hongbao and Huizhou Weizhi Electronics have been able to get some projects.

The long-term “smuggling” of SMEs in government procurement has been revealed in the LED industry.

Shortlisted
The technical requirements for LED lighting applications are not high, the overall entry threshold is low, resulting in small enterprises getting together, and the market competition is increasingly fierce. Orders are crucial to the survival and development of enterprises, especially government municipal projects such as street lamps.

The Guangdong Province issued the "Implementation Plan for the Promotion of the Use of LED Lighting Products in Guangdong Province" stipulates that the products used in the demonstration and promotion project must be the recommended catalogue products of the Guangdong LED benchmarking system.

The recommended list of LED benchmarking systems in Guangdong Province includes the first batch of Guangdong LED benchmarking system announced by the Guangdong Semiconductor Light Source Industry Association after the “Prospective Purchasing Product Catalogue of Guangdong Green Lighting Demonstration City” issued by the Provincial Science and Technology Department and the handover of the benchmarking system. Recommended product catalog.

This means that the LED lighting promotion demonstration project is by no means a “most-people game”. Only companies that enter the benchmark system are eligible to bid for LED lighting projects from local governments. In the documents of the Provincial Science and Technology Department, it is required that the local science and technology bureaus (committees) should actively organize and recommend local excellent enterprises to do the testing of LED lighting products on a voluntary basis.

The reporters checked the relevant recommended product catalogues and found that there are several dozens of enterprises in the key cities of the LED industry in the province. Among them, there are 11 and 8 enterprises in Dongguan and Zhuhai, and Shenzhen has more enterprises entering the catalogue.

According to the reporter's understanding, the local science and technology bureaus generally only support several local LED street lamp manufacturing enterprises in batches to pass the benchmark system test and include the “Recommended Purchasing Catalogue of Guangdong Green Lighting Demonstration City”. A large number of SMEs have not been included in the LED benchmark system, and there is no opportunity to enjoy the "welfare" brought about by the nearly 5 billion government market projects.

A person in charge of LED lighting company said that entering the benchmark system, the testing products must meet the safety requirements and EMC requirements of GB7000.5 and DB 44/T609-2009 provincial standards, and require enterprises to provide this type of products to participate in government procurement and engineering. Bidding situation. These have caused many SMEs to be turned away.

The 2012 version of the Guangdong LED lighting product benchmark system evaluation application rules and assessment process stipulates that the applicant enterprise must have seven basic conditions, including the registered place in Guangdong Province, the business scope includes the manufacture of LED lighting products, and requires that the registered capital is not lower than When the RMB 2 million, the company's asset-liability ratio does not exceed 60%.

In terms of technical regulations, it is necessary to have strong research and development capabilities, and has obtained certain research and development results, and must have corresponding testing instruments and equipment. In principle, the production requirements for LED lighting products are not less than three years and have been successfully applied for more than one year. After-sales must have a comprehensive after-sales service system.

The cost of technology
According to the person in charge of the Guangdong Semiconductor Light Source Industry Association, for the testing of benchmark products, the inspection fee per product of the provincial enterprises is 38,000 yuan, of which the enterprise pays 18,000 yuan and the provincial science and technology department subsidizes 20,000 yuan. The inspection fee per specification of enterprises outside the province is 46,700 yuan. The samples were sent to the Guangdong Provincial Product Quality Supervision and Inspection Institute and the Guangdong Provincial Quality Supervision Optoelectronic Product Inspection Station for testing.

It is understood that most companies have a variety of products for testing at the same time, which is not a small expense.

And this is only the cost of testing, and the investment in early product development is also huge. To develop a street lamp product that meets the quality performance requirements of the benchmark system and that can guarantee normal work during the revenue recovery period of 5 to 10 years is a huge test for the company's technical strength and product quality control.

According to the "Guangdong Province LED Street Light Product Evaluation Benchmark System Management Regulations", the LED street lamp product evaluation benchmark system selects ten product benchmark indicators. The overall performance evaluation of these ten indicators and LED street lamp energy efficiency, reliability, application effect, etc. There is a close relationship.

“LED streetlight application can be said to be the most difficult in various applications. As a new light source, LED not only needs to continuously improve its technical level to meet various indicators and standards of road lighting, but also the quality of road lighting for product quality and lighting. The overall solution has very high requirements.” Chen Jianming, the manager of Qinshang Optoelectronics, told the reporter of “High-tech LED”.

According to industry insiders, products entering the benchmark system must be relatively mature in technology and have relevant successful use cases. Not all companies can design and manufacture LED street lighting products. LED is the most difficult to break through as road lighting. Outdoor lighting products have high requirements for the capital and technical strength of enterprises.

Hongli Optoelectronics deputy general manager and director of the board of directors Deng Shoutie said that Hongli Optoelectronics has been steadily striving for the development and promotion of LED lighting, focusing on the quality of products. “Since 2009, Hongli has established a subsidiary, Ledia Lighting, to enter the LED lighting market. In recent years, the continuous investment in technology and R&D has enabled us to enter the market and ensure the maturity of technology and quality. The product."

According to the benchmark system testing procedure, each company's LED street light needs to provide 25 products for each model, for random sampling. At the same time, the company must also promise that all products that eventually enter the "Recommended Product Catalogue of Guangdong LED Lighting Benchmarking System" will be recycled at a cost not less than 10% of the product if there is a scrapped product after the end of the warranty period.

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