Gome Suning or promote OTT TV popularity

Following news from relevant parties of Suning Appliance revealing that it is actively applying for a virtual operator license, another domestic appliance giant, Gome, has also recently stated that it will apply to become the first (virtual operator) pilot company. OTT industry insiders pointed out: Putting aside the "earth-enclosed layout" factors, the two large home appliance chain giants are invariably on the OTT, and will greatly promote the development of the entire OTT industry, especially OTT TV. With its powerful terminal channel, the OTT TV industry may usher in a truly universal wave of popularity.

Step by step, Gome Suning enters the OTT field at the same time

The reporter found that when consulting related materials, almost a financial media in the country revealed that Suning was preparing relevant information in order to obtain a virtual operator license, GOME electrical related parties also made it clear that the application will be the first batch of pilot companies, since then two major national The range of home appliance chain stores gathered in the OTT field.

Gu Wei, executive vice president of Suning Appliances Purchasing Headquarters, told reporters, “We have further strengthened our cooperation with operators through the adjustment of organizational structure. We have changed from simple product sales cooperation to multi-channel and multi-service cooperation in the Internet era, and further deepened customization. The cooperation of the business will strengthen the division of labor and cooperation between the channel and the operator in the ecosystem of the communications industry, making Suning become the operator's newest business and the most full-service channel experience platform."

The vice president of Gome and the vice president of the Gome 3C business system, Mao Xiaojun, told reporters that Gome will set up a special project team to actively participate in the trial of mobile communication resale business, and strive to become the first batch of pilot companies, Gome and the three major operators. Has a wealth of experience in cooperation. “Mao Xiaojun believes that Gome’s application for becoming the first batch of pilot companies has unique advantages.

Suning moves? Gome Mobile? Tencent Mobile? Ali moves? Content operation or its predecessor business In fact, companies that hope to win the OTT virtual operator license are more than Suning and Gome. According to sources, apart from Tencent, which was the first to be awarded the first virtual operator license in June of this year, Gome and Suning, which are mainly channel distributors; Baidu, Alibaba, 360, and hardware terminal products, are researched and developed by Internet companies. Huawei, the fifth element of production, and Sohu and Sina, which are on the SP line, are all likely to obtain licenses.

It is considered by the industry insiders that the ice cream smart screen of Tencent’s OTT terminal layout (combined with TCL)

Different companies, such as the United States and the Soviet Union, have strong confidence in the performance of mobile communications resale. Some people in the industry pointed out that even if they obtain a license, they can obtain the relevant possibilities of OTT living room entertainment represented by Internet TV etc. in a short period of time. Or perhaps much larger than its voice business, this is also evident from some of the new developments that may have resulted in the first batch of license companies.

For example, as early as 2012, Tencent and TCL jointly launched a living room smart terminal with 26-inch large screen - iCE SCREEN ice cream Zhiping, recently released a new Tencent TV video client; Gome is also holding BesTV, which has an Internet TV license, has reached a strategic cooperation agreement to jointly conduct cooperation on Internet TV set-top boxes (OTT TVs) and other businesses; the fifth element itself is based on R&D and production of OTT products; in addition there are music videos, fast broadcasts, etc. A group of potential licensed companies have launched their own branded or co-branded living room entertainment terminal products - and this is exactly the main battlefield where the virtual operators come to slay!

The United States and the Soviet Union nearly 4,000 chain stores or the tide of OTT TV popularization Although the first batch of virtual operator licenses is still unknown, but many industry insiders, as the most important part of the OTT business, OTT TV industry Popularity will no longer be empty words that only exist on paper. Relevant data show that Gome has nearly 1,700 stores in the country, covering more than 1,400 stores in more than 400 large and medium-sized cities in the country and Suning, and it also comprehensively covers one or two or three levels of markets.

In the fifth element, senior vice president of the situation, General Manager: "The United States and the United States Suning nearly 4,000 stores is not just a sales channel, but also a rare OTT TV product terminal experience venue," he pointed out, "OTT TV product is a It is necessary to experience the experience of knowing 'good' products. For most OTT TV R&D and production companies including the fifth element, it is unrealistic to build thousands of terminal experience points in a short period of time. Channel distribution giants Gome and Suning The addition of this apparently effectively fills this gap and will play a major role in promoting the popularity of OTT TV products."

A well-known household electrical appliance brand sales director who has long been engaged in channel construction expressed the same point of view. Nearly 4,000 physical stores will definitely provide strong support for the popularization of OTT TV products. Once the user has recognized OTT TV products, The popularity of OTT TV is just around the corner.

It is worth mentioning that while we are optimistic about the future of the OTT TV industry, we must also note that at present, both domestic and foreign TV administrations are conservative about the development of OTT TV, I am afraid this is also at OTT TV. A problem that needs to be solved by all parties concerned before it is popularized. Although we are also delighted to see that the domestic OTT industry's living environment has greatly improved, but the popularity of the OTT TV industry will undoubtedly require multiple compromises and cooperation.