2013 TV intelligent era will officially open

In 2012, the overall sales volume of flat-panel TVs in China will reach the expected 42 million units, and the overall market share of fast-growing domestic brands such as TCL, Skyworth, Changhong, and Konka will exceed 70%. At the same time, sales of smart TVs with richer content and more interactive entertainment have increased rapidly this year with the completion of triple-dust convergence. Hisense application platform has more than 8,000 applications, and Changhong has achieved 70% of smart TV sales. The market awareness of smart TV products also reached 96%. Industry experts believe that 2013 will truly usher in the era of smart TV.

The competition in the 3rd and 4th level market is hot. The survey data from the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce shows that in the past three years, the growth rate of flat-panel TVs in the 3rd and 4th markets has clearly surpassed that of the 1st and 2nd markets. It is expected that the 3rd and 4th market will account for 2013. Achieve 55%. With the overall sales of flat-panel TVs continuing to grow at a low rate of 45 million units, the competition for the third and fourth markets will be intensified next year.

Demand for large-size products is booming Nowadays, with the advent and popularity of smart TVs, television has gradually returned as a home entertainment center, and enjoyment of larger-size video screens has become more and more popular among consumers. According to the latest survey conducted by the China Electronics Chamber of Commerce, consumer demand for large-size 46-inch and larger TVs will exceed 56%, and large-size TVs will become the mainstream of consumption in 2013. As the earliest promotion of the large-screen color TV in China's market, Sharp's product size has grown from the original 60-inch to 80-inch, and Hisense, Sony, Samsung, Skyworth, and Konka have introduced 4K84-inch large-screen TVs in the second half of the year.

Smart applications become the key to competition Following the popularization of smart phones, flat-panel televisions have accelerated their intellectualization in 2012. Since February of this year, major domestic color TV manufacturers have released more than 30 series of smart TV products, and are constantly upgrading. Although foreign brands have invested less in smart TV than domestic brands, the development of individual foreign brands such as Samsung on SmartTV has never been stagnant, and it has developed rapidly. In addition, smart TV products are also constantly improving from three aspects: First, the development of the system platform, such as Hisense's deep customization system for smart TVs - Hai'an, has changed the status quo of fragmentation of smart TV platforms, creating for developers. A better development environment; Second, the ease of human-computer interaction, such as TCL cloud education smart TV, through the reading of special content books, simple completion of point-reading education and on-demand viewing of movies, TV series, and Changhong's voice smart TV The completion of task instructions through voice recognition is more direct and convenient. Third, the richness of smart content, Skyworth cloud health smart TV, can design a comprehensive health plan for consumers, and make smart TV closer to life.

The synchronization of soft and hard power to enhance television intelligence is the direction of development of the television industry. How to build core competitive advantages under the smart wave has become a common problem faced by color TV manufacturers and even upstream industries. In the traditional television era, industrial competition is based on hardware terminals. Traditional color TV manufacturers have absolute advantages in the integration of industrial chains. However, nowadays, traditional TVs are undergoing intelligent transformation, hardware is no longer able to integrate the entire industry chain, and industry competition is more about “soft power” competition. In the increasingly fierce competition on the PC and mobile phones, video content providers such as Lenovo and Lenovo, which are video content providers from Lenovo, have come across across the border. They have such actions because they have seen the era of smart TV. The opportunity, they rely on their own advantages of smart technology, want to share a slice of the smart TV era.