In 2016, it is undoubtedly the first year of VR. The capital of each party was injected in a strong manner, and VR ushered in the market of 100 billion yuan. During the period of rapid development of VR in the crowd, the drawbacks of the lack of industry standards and content are gradually exposed, and the issue of the integration of the entire industry chain has attracted the attention of the industry.
As one of the first companies to explore the VR commercial market, Guangzhou Zhuoyuan held the "Foresight Extraordinary Zhuoyuan Global VR Ecological Strategy Conference" on September 27, 2016, bringing together the industry's top hardware, content, and channel providers. Such as Intel, Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh. At the press conference, Zhuo Yuan officially announced the strategic positioning of "TOB VR ecosystem service provider", which caused a great shock in the industry.
How to locate "TOB VR ecosystem service provider"?
At present, the main development of VR is at the B-side, which is the consensus of the industry. Although VR will eventually enter millions of households like computers, the current drawbacks, such as the immaturity of the industrial chain, the difficulty of VR application development, high cost, and lack of content, are constraining the VR products to the consumer level. product. The TOB mode is currently the best way to realize cash flow, and especially the VR offline experience hall is one of the projects most concerned by the capital.
Zhuoyuan is the first VR hardware manufacturer to launch one of the VR offline experience halls in 2015. At present, the offline experience hall has reached more than 3,000, covering more than 50 countries in five continents and one or two or three tier cities in the country. It is still developing at a rapid rate of 200 per month. So Zhuo Yuan is currently positioned in the field of TOB, which is taken for granted by those in the industry.
What is “TOB VR Eco-Service Provider� Yang Xuyun, chairman of Guangzhou Zhuo Yuan, introduced the role of “TOB VR Eco-Service Provider†in an easy-to-understand conference, that is, service upstream and downstream, making customers fun, letting Operators make money.
Yang Yunyun introduced that if we compare the pyramid to the ecological chain of the VR industry, then the top of the pyramid is the content, followed by hardware and operators, and the customers hold up the entire pyramid at the bottom. Yang Yunyun believes that the customer is the center of the entire VR industry's ecological chain, and only if the customer feels fun, the operator can naturally make money. “But the current status of the VR industry is that it is difficult for customers to experience good content, and excellent content is difficult to realize. Therefore, Zhuoyuan, as one of the largest hardware manufacturers in China, has channels for thousands of offline experience shops. We want To serve upstream and downstream, set up this bridge to allow customers to experience the highest quality content, so that operators can make money, content providers successfully realize, and promote the healthy development of the industry."
As a "TOB VR ecosystem service provider," what specific measures will be taken to serve the industry? Yang Yunyun introduced that Zhuoyuan will invest 65 million ecological incubation funds. On the one hand, it will serve content providers and help excellent content on the ground. Services for operators to reduce their investment threshold; followed by Zhuoyuan will open SDK hardware standards to the outside world, so that the content side can more easily achieve content and hardware adaptation. The content parties can directly cooperate with Zhuoyuan, and can also directly pass Zhuoyuan's online and offline stores to easily use Zhuoyuan's channels to build their own distribution platform and online mall.
Once again, Zhuoyuan will also be a pioneer, looking for resource-based cooperation in the subdivided areas, and working hand in hand with the industry's ecological chain to break into subdivisions. At present, Zhuoyuan has announced that it has established the first domestic VR technology company that uses military science and technology as its theme and jointly explores the state-of-the-art technology with the most advanced military professionals and armament technologies. "VR+military" field.
Conclusion: Any industry development requires the joint efforts of all enterprises in the industry chain to promote the transformation and upgrading of the industry chain. The strategic positioning of Zhuoyuan's "TOB VR ecosystem service provider" is of great significance to the entire VR industry.