Although the company's valuation has exceeded 1 billion US dollars, Liu Zihong, the founder of the company, still insists on going to the economy class every time he travels, and comes to work at 6 o'clock every day, and the product is polished like a craftsman.
“We create the future.†The slogan of Joo Yu Technology has impressed many visitors. Today, Dr. Haigui, who led the team to develop ultra-thin flexible displays, is constantly seeking the combination of product innovation and “artisan spirit†to make great strides toward the industrialization of flexible display and flexible sensing technologies.
Thinking on the lawn
One day at the end of April, Fan Junchao, senior manager of business development of Rouyu Technology, was interviewed by reporters. He recalled Liu Zihong’s student days and said, “But he is also an atypical, not a dead school student. He likes to think, and he’s fresh. invent."
“Like thinking†is a typical feature of Liu Zihong. Born in the south, Liu Zihong always likes to use electric blankets when he sleeps in winter. However, electric blankets often wake him up because there is no automatic temperature control, but he will feel cold after turning off.
When studying undergraduate degrees in the Department of Electronic Engineering at Tsinghua University, Liu Zihong has been thinking about how to solve this problem. After continuous exploration and experimentation, he finally invented the "human bio-intelligence sensing and application system" that can automatically sense various biological indicators of the human body during his senior year, and in this way, in the eighth "Challenge Cup" national college students extracurricular academics. Received a special prize in the competition for scientific and technological works.
Similarly, the flexible display technology of “out of nothing†is also continuously developed by Liu Zihong after thinking on “the lawnâ€. In 2006, at the age of 23, he just graduated from Tsinghua University and studied for a Ph.D. in electrical engineering in the United States. He often lay on the lawn of Stanford University and wondered about the future. "I was thinking at the time, I must do something that lasts for a long time and is accompanied by human development." Liu Zihong said.
“Human information input methods, 70% rely on vision. Why are all displays square? Can they be as thin as paper?†Thinking on the lawn of Stanford University, Liu Zihong’s whim, to be a light and thin , foldable display. Therefore, Liu Zihong did not choose any teacher's subject, but innovatively used "flexible display" as the doctoral research direction. With the continuous maturity of flexible display technology, Liu Zihong finally chose to start a business after his Ph.D.
Belong to the "Unicorn Club"
In 2012, Liu Zihong took a few partners and started business in Silicon Valley and Shenzhen. "Jiuyu Technology has only a few people when it was first opened. Liu Zihong also played in the friends' home in Shenzhen for half a year." Fan Junchao said.
In the early days of the company, Liu Zihong even worked 17 or 18 hours a day. He was busy with American affairs during the day and worked in Shenzhen at night. Over the years, his journey to and from China and the United States has accumulated more than 1 million kilometers. Many Luoyu employees lamented Liu Zihong's diligence. "He often received his email at two or three in the morning, and he was the first person to come to the company early the next morning."
With constant efforts, Rouyu finally ushered in the harvest. In August 2014, Rouyu successfully developed a flexible screen with a thickness of only 0.01 mm and a curl radius of 1 mm, which has become the thinnest flexible display in the world.
Liu Zihong likened to the development and manufacture of ultra-thin flexible display screens in the building of tofu. "To build a building on tofu, you can still live. The above things must all change. You can no longer use reinforced concrete, or you will definitely crush the tofu." â€
Since then, in order to achieve industrialization, Rouyu also built the first ultra-thin flexible display module and flexible touch product production line in Longgang, Shenzhen in July last year, with a design capacity of 1 million pieces/month. “Now, we are preparing to continue to expand our production lines, increase production capacity and produce more flexible display products.†Liu Zihong said.
In the past 4 years, Rouyu has built its own office, R&D and production bases across China and the United States, and has applied for or reserved more than 300 core technology intellectual property rights worldwide. The company's valuation is over US$1 billion.
Polishing of "artisan spirit"
In September 2015, Rouyu released the collapsible HD intelligent mobile cinema Rou Yu X; at the International Consumer Electronics Show in January 2016, Rouyu released a curved car in the middle; according to the self-developed flexible electronic sensing technology , Jooyu will also launch a variety of related products in the future...
Liu Zihong introduced that these products all reflect the “combination of science and art†by Rouyu. “The product itself needs innovation, on the other hand, it needs to add the ingredients of art to the product.†Liu Zihong said.
Take the example of Rouyu's curved car center control product. This product can be integrated into the display and buttons of the traditional car center console with only one curved screen. “This product can be bent as needed, bringing infinite possibilities for the structural design of the car and the interaction of people and vehicles.†Fan Junchao said.
In fact, in addition to the automotive field, wearable electronic devices, clothing, smart homes, etc. are the application directions of flexible-related flexible technology. Recently, Rouyu has signed strategic cooperation agreements with companies such as China Mobile and Li Ning, and is moving towards the road of industrialization.
"Imagination space and market space are very broad, but we also need to improve our products, pay more attention to the combination of product science and art, and pursue the "artisan spirit"." Liu Zihong said.
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