The huge loss of 1.2 billion Konka finally found people to take the plate.
On April 13th, Konka Group announced plans for an increase in the number of non-public issuance of approximately 63 million shares to 6 specific targets including OCT Group, Nanjing Chuangyi, and Microwhale Technology, raising 3 billion yuan of funds. One major shareholder OCT subscribed for 1.399 billion yuan, Nanjing Chuangyi subscribed for 550 million yuan, Li Shu's micro-whale technology spent 449 million yuan to subscribe for 95.54 million shares, holding a ratio of 3.14%.
After the issuance of the announcement, Konka's stock rose once daily on April 13 and continued to rise on April 14th, indicating that the market is optimistic about this increase.
This is after LeTV's 1.9 billion yuan stake in TCL Multimedia, but also an Internet brand stationed in TV companies. Letv 1.9 billion shares held TCL Multimedia 20%, calculated that the latter's valuation is less than 10 billion, micro-whale 450 million holdings of Konka 3.14%, Konka valuation is also 15 billion.
Sales of tens of millions of color TV companies only worth billions of dollars, Internet brand sales are only one-tenth of TV companies, Kelenet's valuation has already passed 100 billion. Only two years have passed since the micro-whales entered the country. The budget for burning money is 2 billion yuan. Xiao Wei CEO Li Huaiyu said that the 450 million Konka investment was not included in the launch of 2 billion miles.
Color TV companies are still fighting a price war. People have already played hardware free. On April 14th, LeTV launched members to send TVs and mobile phones. Even the air conditioners in the United States have joined them. The reason is very simple. Zhang Zhiwei, vice president of LeTV, is from the Home Air Conditioning Division of Midea.
OCT currently holds 30% of shares in Konka. After the increase, the shareholding of OCT will increase to 34.5%, which is still the controlling shareholder of Konka. Although the industry once rumors that OCT intends to sell Konka, it seems that the overall shot is still very difficult.
Content output hardware The biggest aspect of Konka's announcement is the revenue of micro-whales. According to the announcement, the output of Micro Whale Technology in 2015 was 137 million yuan, and the net loss for the same period reached 131.5 million yuan. It seems that the micro whale is still taking a loss-for-market path, but at present, the micro whale is still far away from the scale.
Uncle Li’s Chinese culture has already placed a lot of content on the content, including the Oriental Dream Factory, a joint venture with Hollywood, and the acquisition of China Super League copyright through its company’s company’s RMB 8 billion. These contents are forming a synergy with the micro-whale TV, but the micro-whale needs Get more users to realize the content as soon as possible before you qualify for ecology.
So micro whale needs Konka's supply chain and manufacturing power. Only a year after the establishment of the micro-whale, there were only 4 sales models and sales were negligible. However, Li Huaiyu said that 10 models should be rushed into this year. “This industry should be a threshold of 10 billion yuan. The color TV market has high-speed competition and changes rapidly. Certainly there will be a number of small brands that will be eliminated this year.â€
On the other hand, micro-whales also need Konka's channels. The micro-whales had previously entered Thirteenth and Four-tier markets with Tmall and Jingdong. However, the influence of e-commerce in the following areas is still very limited, and the channel power of traditional brands is even greater. "The first and second-tier cities are already saturated. Foreign capital has not yet withdrawn. The e-commerce competition is too fierce. The sales of third- and fourth-tier cities to our company may be even greater," said Li Huaiyu.
According to the announcement, Konka Group's current increase is mainly used in 4 areas, 300 million yuan for smart TV R&D platform construction projects, 700 million yuan for brand and channel construction, and 500 million yuan for repayment of bank loans. The remaining 1.5 billion is used to supplement liquidity. The brand and channel spending reached a maximum of 700 million yuan, showing the value of the channel.
Konka was once the top five color TV manufacturers in the industry. But in the two years, it was faced with strong pressure from Skyworth and Hisense. At the same time, Internet brands such as LeTV diverged into young consumers. The market share slipped from the previous 10% to 8%. Ranked in the top five brands. In the first-line market, Konka has been completely marginalized.
A week ago, Konka released its 2015 loss report, which was the biggest loss in history. Last year, the company suffered a huge loss of 1.2 billion yuan, and revenue fell 5.29% to 18.395 billion yuan. The year-on-year decrease was 5.29%, and the net profit attributable to shareholders of listed companies was RMB 1.257 billion, which was a decrease of 2488.32% over the same period of last year. Although the loss of RMB 300 million in the first half of 2015 had already caused the company to expect an annual loss, the amount of losses was large. Still unexpected.
Konka still made money in 2014, with a net profit of 52.62 million yuan. Konka explained that the reason for the loss in 2015 was the return of energy-saving subsidies and exchange rate losses, but in fact the biggest consumption was management internal fighting. From the chairman to the mid-tier, the company has to carefully consider whoever wants to receive the order.
Little whale holds only 3.1% of shares in Konka. Even if it is as strong as Li Shu, what can we do in the face of the culture and people of the old state-owned enterprises in Konka?
Internet brands want to punch 20%
In 2015, the color TV market stabilized at about 45 million units, with only single digit growth. The color TV market has entered a period of stability, mainly to upgrade consumption, relying on what to attract users to upgrade? The improvement of image quality is on the one hand, so OLEDs with a price of tens of thousands of dollars also have markets. Skyworth said that the target of OLEDs this year is to sell 200,000 units. However, the content is a lower threshold, which is the basis of the Internet brand circle users.
In 2015, the combined sales of all Internet brands were only 10%, and Li Huaiyu estimated that it could reach 20% this year, which is equivalent to doubling.
Who can cut away the cake in one-time increments? "I feel that the first phase of the Internet brand is to cut the shares of the top six vendors. This is already happening. The second phase is the reshuffle of Internet brands, the outsourcing of small brands, and the third phase is from the hands of the top three manufacturers. Cut share.†Li Huaiyu finished this, the micro whale had a stake in Konka.
On April 13th, Konka Group announced plans for an increase in the number of non-public issuance of approximately 63 million shares to 6 specific targets including OCT Group, Nanjing Chuangyi, and Microwhale Technology, raising 3 billion yuan of funds. One major shareholder OCT subscribed for 1.399 billion yuan, Nanjing Chuangyi subscribed for 550 million yuan, Li Shu's micro-whale technology spent 449 million yuan to subscribe for 95.54 million shares, holding a ratio of 3.14%.
This is after LeTV's 1.9 billion yuan stake in TCL Multimedia, but also an Internet brand stationed in TV companies. Letv 1.9 billion shares held TCL Multimedia 20%, calculated that the latter's valuation is less than 10 billion, micro-whale 450 million holdings of Konka 3.14%, Konka valuation is also 15 billion.
Sales of tens of millions of color TV companies only worth billions of dollars, Internet brand sales are only one-tenth of TV companies, Kelenet's valuation has already passed 100 billion. Only two years have passed since the micro-whales entered the country. The budget for burning money is 2 billion yuan. Xiao Wei CEO Li Huaiyu said that the 450 million Konka investment was not included in the launch of 2 billion miles.
Color TV companies are still fighting a price war. People have already played hardware free. On April 14th, LeTV launched members to send TVs and mobile phones. Even the air conditioners in the United States have joined them. The reason is very simple. Zhang Zhiwei, vice president of LeTV, is from the Home Air Conditioning Division of Midea.
OCT currently holds 30% of shares in Konka. After the increase, the shareholding of OCT will increase to 34.5%, which is still the controlling shareholder of Konka. Although the industry once rumors that OCT intends to sell Konka, it seems that the overall shot is still very difficult.
Content output hardware The biggest aspect of Konka's announcement is the revenue of micro-whales. According to the announcement, the output of Micro Whale Technology in 2015 was 137 million yuan, and the net loss for the same period reached 131.5 million yuan. It seems that the micro whale is still taking a loss-for-market path, but at present, the micro whale is still far away from the scale.
Uncle Li’s Chinese culture has already placed a lot of content on the content, including the Oriental Dream Factory, a joint venture with Hollywood, and the acquisition of China Super League copyright through its company’s company’s RMB 8 billion. These contents are forming a synergy with the micro-whale TV, but the micro-whale needs Get more users to realize the content as soon as possible before you qualify for ecology.
So micro whale needs Konka's supply chain and manufacturing power. Only a year after the establishment of the micro-whale, there were only 4 sales models and sales were negligible. However, Li Huaiyu said that 10 models should be rushed into this year. “This industry should be a threshold of 10 billion yuan. The color TV market has high-speed competition and changes rapidly. Certainly there will be a number of small brands that will be eliminated this year.â€
On the other hand, micro-whales also need Konka's channels. The micro-whales had previously entered Thirteenth and Four-tier markets with Tmall and Jingdong. However, the influence of e-commerce in the following areas is still very limited, and the channel power of traditional brands is even greater. "The first and second-tier cities are already saturated. Foreign capital has not yet withdrawn. The e-commerce competition is too fierce. The sales of third- and fourth-tier cities to our company may be even greater," said Li Huaiyu.
According to the announcement, Konka Group's current increase is mainly used in 4 areas, 300 million yuan for smart TV R&D platform construction projects, 700 million yuan for brand and channel construction, and 500 million yuan for repayment of bank loans. The remaining 1.5 billion is used to supplement liquidity. The brand and channel spending reached a maximum of 700 million yuan, showing the value of the channel.
Konka was once the top five color TV manufacturers in the industry. But in the two years, it was faced with strong pressure from Skyworth and Hisense. At the same time, Internet brands such as LeTV diverged into young consumers. The market share slipped from the previous 10% to 8%. Ranked in the top five brands. In the first-line market, Konka has been completely marginalized.
A week ago, Konka released its 2015 loss report, which was the biggest loss in history. Last year, the company suffered a huge loss of 1.2 billion yuan, and revenue fell 5.29% to 18.395 billion yuan. The year-on-year decrease was 5.29%, and the net profit attributable to shareholders of listed companies was RMB 1.257 billion, which was a decrease of 2488.32% over the same period of last year. Although the loss of RMB 300 million in the first half of 2015 had already caused the company to expect an annual loss, the amount of losses was large. Still unexpected.
Konka still made money in 2014, with a net profit of 52.62 million yuan. Konka explained that the reason for the loss in 2015 was the return of energy-saving subsidies and exchange rate losses, but in fact the biggest consumption was management internal fighting. From the chairman to the mid-tier, the company has to carefully consider whoever wants to receive the order.
Little whale holds only 3.1% of shares in Konka. Even if it is as strong as Li Shu, what can we do in the face of the culture and people of the old state-owned enterprises in Konka?
Internet brands want to punch 20%
In 2015, the color TV market stabilized at about 45 million units, with only single digit growth. The color TV market has entered a period of stability, mainly to upgrade consumption, relying on what to attract users to upgrade? The improvement of image quality is on the one hand, so OLEDs with a price of tens of thousands of dollars also have markets. Skyworth said that the target of OLEDs this year is to sell 200,000 units. However, the content is a lower threshold, which is the basis of the Internet brand circle users.
In 2015, the combined sales of all Internet brands were only 10%, and Li Huaiyu estimated that it could reach 20% this year, which is equivalent to doubling.
Who can cut away the cake in one-time increments? "I feel that the first phase of the Internet brand is to cut the shares of the top six vendors. This is already happening. The second phase is the reshuffle of Internet brands, the outsourcing of small brands, and the third phase is from the hands of the top three manufacturers. Cut share.†Li Huaiyu finished this, the micro whale had a stake in Konka.
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