Recently, the world-famous Chinese epic "Confucius" has held grand world premieres in Beijing, Shanghai and Guangzhou. "Confucius" is the "Chinese Dream Team" and the strongest lineup of Chinese films is almost full. Famous director Hu Mei, Oscar for Best Picture Award winner Bao Dejun, Oscar for Best Fashion Design Award nomination for Zhong Zhongwen, famous screenwriter Chen Khan and national score master Zhao Jiping attended the premiere ceremony, together with Chow Yun Fat, Zhou Xun, Chen Jianbin, Ma Jingwu, etc. The heavyweight actor was present to help out, and the stars were shining. As the exclusive sponsor of the film, NVC Lighting President Wu Changjiang was invited to attend the Guangzhou Premiere. He said: NVC Lighting is committed to promoting the Chinese culture as a pioneer, and hopes to take on the responsibility of a company to the society. With the power of the film Confucius, the light of Confucius will be spread more widely, and NVC Lighting will be built. Become a respected world brand.
Spreading the light of Confucius' thoughts in the future
It is understood that the film "Confucius" describes the experience of Confucius at the age of 51 when he was a lieutenant until he was 73 years old, and chose the most dramatic å •ä¸‰éƒ½, 周游列国,陈蔡围围Adapt to important experiences. The "Fa Ge" of the Year of Knowing the Destiny not only vividly performed the ancient saints in Chinese history, but more importantly, through the shaping of Chow Yun-fat, the first time people saw a laughter and sadness on the big screen. Real and vivid image of Confucius.
At the premiere ceremony, NVC President Wu Changjiang was invited to speak on the stage. He said that Confucius has been loyal to the country since he was in charge of the Lu State. He has experienced tens of years of rushing and seeking, although he has not reached a support in his lifetime. The great wish of the country "rites" throughout China, but ultimately achieved the great cause of the disciples and Confucianism, and became the most influential representative of Chinese culture in the world. As a company, NVC has been committed to being a long-term Chinese ambition in its development for more than ten years. It hopes to become a respected Chinese brand and go global. Their spiritual core can be described as the same. Therefore, Confucius thought has injected nutrition and power into NVC lighting, adding a solid foundation for the company to create a world brand road. This is the deep meaning of Confucius in a modern enterprise.
He emphasized that NVC Lighting always takes the establishment of a world brand as its ultimate goal. It is necessary for Chinese companies to stand on the top of the globe, to absorb nutrition from the profound Confucius thoughts, and to push the brand's business philosophy to a new height.
The unique viewpoint of President Wu Changjiang was applauded by all the guests present, and he highly appreciated the great ambitions and social responsibilities of Chinese companies. The reporter saw that at the premiere of the NVC lighting display area, there was a beautiful display board with the words "Confucius thoughts and glory of the NVC lighting, and the "video exclusive sponsorship", showing NVC as an exclusive "The weight of sponsorship. The graphic display of the Beijing Olympics project and the Guangzhou 2010 Asian Games lighting and lighting products supplier has increased the understanding of the strength of this industry giant.
According to reports, as early as 1988, 75 Nobel Prize winners had issued a joint declaration in Paris, saying that in order to survive in the 21st century, the wisdom of Confucius must be learned two thousand years ago. This prophecy undoubtedly shows people that Confucius's thoughts will not only shine through the ages, but will also light the light of hope for the future of mankind. The reason why NVC Lighting, which has been committed to the bright cause, made strategic decisions and sponsored such an epic film of the unique historical political figures is that it hopes to draw people's attention to Confucius through the film and to think about Confucius's thought. More importantly, it brings the shock of people's hearts, and makes the appeal of the film lead people to look at the love and ideals in their hearts in an impetuous society...
Leveraging the "Chinese Dream Team" to build a world brand
On the evening, the film also revealed that Confucius would create the best film history in China with a scale of 2,500 copies. It is reported that the record with the highest number of copies previously issued is 1,450 of the "Founding of the People's Republic of China". The huge release scale of the epic blockbuster "Confucius" is even more unprecedented in the history of Chinese film. NVC Lighting as the exclusive sponsor of the patch advertising will also follow the film "Confucius" in thousands of cinema lines nationwide. According to Shi Yongjun, spokesperson of NVC Lighting, the 30-second patch advertisement of NVC, which is full of Chinese ancient rhyme, combines Confucius’s “Benevolence, Righteousness, Courtesy, Wisdom, Letter†and other ideological content to show NVC’s integrity service and innovation. The enterprising corporate image conveys a brand concept with deep humanistic meaning.
Confucius does not belong to China alone. His wisdom is the common wealth of all human civilization. With the brilliance of collective wisdom and the ability to "touch the hearts of people", "Confucius" will be released globally, and will surely spread the vivid image and broad ideas of Confucius to the world.
NVC President Wu Changjiang once said that those well-known international brands can come to China, and NVC can continue to work hard and improve as a representative of China's outstanding enterprises to the world. At this point, as long as a good point of convergence is found, the output of culture and brand is exactly complementary. Confucius is the representative of the world-recognized Chinese culture. NVC has added an opportunity to establish a brand image to the world through the exclusive sponsorship of Confucius. "Confucius thoughts are shining, and NVC lighting shines globally." For the Chinese brand and Chinese culture to go global, NVC and Confucius are seeking a win-win path.
According to the reporter's understanding, during the Lunar New Year, the film will also hold a local premiere in Chengdu and Qufu. NVC Lighting will also be the sole sponsor of the film "Confucius" to attend the event.
In addition, from late January to the Spring Festival of the Year of the Tiger, NVC will launch the most influential large-scale promotion in the history of “purchasing NVC and rewarding Confuciusâ€. During this period, it will go to more than 3,000 brand stores in NVC. When you purchase NVC products, you will have the opportunity to present the Confucius movie tickets provided by NVC Lighting.
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