Sony Panasonic will jointly develop 8K TV to regain leadership

According to a Nikkei report on Friday, Sony, Panasonic, and NHK TV stations in Japan will establish a strategic alliance to develop the next generation of 8K resolution TV sets in order to regain the leadership of Japanese companies in the TV market.

In the field of flat-panel TVs, Japanese companies used to take the lead, but they were gradually overtaken by Korean and Chinese companies. Among the top ten global flat panel TV manufacturers last year, there were only two Japanese companies, Sony and Sharp.

Today, Sony and Panasonic plan to focus on the next generation of 8K TV products and take the initiative.

Ultra-high-definition 4K TVs are currently on the market, and the resolution of 8K TVs is four times higher than that of 4K TVs. In the future, even on a large-screen TV, it will be able to display lifelike pictures. According to the plan, Japanese companies will mass produce 8K TVs in 2018.

8K TV currently faces some technical difficulties, so Sony and Panasonic will also invite other Japanese companies to join the R & D alliance to share R & D costs.

NHK is Japan ’s largest public television station. In the above-mentioned alliance, the station ’s responsibility is to develop relevant television transmission standards to ensure the live broadcast of 8K television pictures.

The alliance will also develop related data compression technology, audio technology. In addition, Socionext, which was formed after integrating related businesses of Fujitsu and Panasonic, will also develop related processors for 8K TVs.

Sony plans to start selling 8K TVs in 2020. At present, Panasonic has not set a schedule, but plans to use the TV buying boom brought by the 2020 Tokyo Summer Olympics in Japan.

It should be pointed out that Panasonic and Sony are only building alliances with technology developers. In the future, the two companies will still be rivals, so they will also achieve differentiated competition in TV products.

In addition to TVs, 8K technology also needs the cooperation of ultra-high-definition video, but the content needs to be built from scratch, so the 8K TV market's take-off will be a slow process.

Allegedly, due to the relatively high cost of research and development, both Sony and Panasonic realized that if they went it alone, it was likely to cause losses, so establishing an alliance was the best option.

In addition to researching and developing 8K TVs, the two companies will continue to upgrade the 4K TVs currently on sale. 4K TVs have become mainstream in the TV market and are currently selling well.

In addition, 8K technology is not limited to televisions. Sony and Panasonic also plan to apply the technology to other product areas, such as digital cameras.

In short, Japanese companies hope to get the support of Japanese government funds and put the Japanese label on 8K technology, so that Japanese consumer electronics companies can get a chance to revive.

In terms of 8K technology, Japanese companies will also face competition from Korean and Chinese companies. According to media reports, some TV panel manufacturers in Taiwan, such as Innolux and AU Optronics, have also introduced large-size 8K TV panels, which have been or are scheduled to be delivered to TV manufacturers.

In addition, BOE, a panel manufacturer in mainland China, is also preparing to produce 8K panels larger than 65 inches to compete for the market.

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