China's VR market is less than 200 yuan by 96.2% of low-end products

According to IDC, the international data company, in the second quarter of 2016, China's VR (including Cardboard mobile phone box) market, 96.2% of the product price is less than 200 yuan, higher than 5,000 yuan only accounted for 0.8% of the market share.

According to IDC research data, the current Chinese VR/Cardboard market is mainly based on Cardboard (mobile phone box) products, such as Storm Mirror and Thousand Magic Mirror. Most Cardboards are priced at less than 200 yuan.

The sales data from the Jingdong platform confirms the above price distribution of the VR/Cardboard market – 90% of the products below 200 yuan, 4% of 500-1000 yuan, 2% of 3000-4000 yuan, and 4 of 4000 yuan. %. At present, e-commerce is the main shipping channel for domestic VR/Cardboard, and Jingdong accounts for nearly 30%.

According to Jingdong Big Data, the current purchase of VR/AR products is mainly male users after 80-90. The shopping psychology of this group of people is more rational. The main difficulties in the development of VR/AR products include lack of content, immature hardware, poor experience, no need for application, and so on.

In response to the trend that domestic VR products are concentrated at the low end, IDC terminal system research manager Zheng Xi analyzed the reasons, in 2015, VR is still a relatively unfamiliar concept for most consumers in China. In 2016, VR quickly became popular. Many consumers want to feel VR, but most of them will not start high-end VR immediately, or start with relatively low-cost Cardboard products.

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