The rapid rise of the Internet of Things will bring a new round of opportunities and challenges to China's "smart home" industry. In this process, the balanced and coordinated development of various technologies and industrial chains will become the strength of China's "smart home" industry Important determinants.
In today's intelligent "popularity", the concept of "smart home" has become popular. This will be another blue ocean, with broad market prospects, but due to factors such as inconsistent standards, low market acceptance, high costs, and rapid changes in user needs, the market competition is very fierce, and corporate profits have fallen again and again. Any problems in R & D, procurement, production, stocking and sales channels all the way to the sales channel may make meager profits disappear. Moreover, in the later stage of service and system operation, there is no professional support, many enterprises fight each other, lack of coordination, and do not form a high combat effectiveness. For manufacturers who are struggling in the market, how should the "smart home" go in the future? What?
Build an ecological chain of "hardware + platform + cloud"
Liu Zhixiong, chairman of Sannuo Group, interpreted this way. Traditional manufacturing enterprises are struggling under the impact of the mobile Internet. The rise of the smart home industry has brought great opportunities to these enterprises, but this blue ocean market requires hardware, software, and Internet companies. Collaborate with each other and open and integrate in depth.
Liu Zhixiong, Chairman of Sannuo Group
Combined with many Internet manufacturers, traditional home appliance manufacturers, security equipment manufacturers, smart home integrators and even telecom operators, they have integrated efforts to create a cross-industry and cross-technology integrated ecosystem. Each manufacturer adopts an open, cooperative and win-win attitude. Find out where you are in the industry chain and work together to promote the "smart home" industry. Only by connecting all forces in this ecological chain can a unified platform be built to achieve benign competition and create brilliance.
Integrate traditional manufacturing, electronic information industry, emerging cloud computing and Internet of Things industries on a large scale to promote the upgrading of traditional electronic information industry products, the application of next-generation information technology and the development of emerging value-added service industries, integrating the Internet, Internet of Things, Big data, etc., can finally form the ecological chain of the smart life industry. To this end, Sannuo Group will endeavor to create a "hardware + platform + cloud" solution and build a "smart home" ecological chain.
The future trend of the mobile Internet will bring some resources in the society and social information, entertainment, and information to the family, so that the family and the society will make more linkages. To achieve this intelligent linkage, all parties need to work together to create.
Based on the brand positioning of "Smart Life Creator", Sannuo will devote great efforts to becoming a smart home in the future, making the mobile Internet more intelligently integrated in the family field and realizing a truly smart home. This is the future direction of Sannuo. In the future, Sannuo Digital Group will work with partners to jointly promote the development of smart homes and complete the construction of this ecosystem. This will be a bridge and an interface, connecting the previously independent products in series to form a perfect industrial ecological development circle.
Liu Zhixiong, chairman of Sannuo Group, also said that smart cities cover smart governments, smart communities, smart homes, smart transportation, smart medical care, smart meteorology, etc., but the core is people, and "wisdom" is only technology and "wisdom" is the fundamental , The real foothold of the smart city is Huimin. To allow "wisdom" to enter thousands of households from the city, the focus of the Sannuo Group is on the "smart home". We are very optimistic about the market prospects in this field. Although there are now roadblocks like this, such as inconsistency of standards, companies fighting each other, and not paying attention to technological innovation, etc., we, Sanuo, will continue to go on and actively unite all parties. Resources, coordinate operations with enterprises on various fronts, and create a bright future for "smart homes". We believe that there will be an outbreak in the next 3-5 years.
Unifying industry standards to overcome industrial difficulties
The scope of smart home is not limited to home entertainment and home control (such as switches, lights, temperature and humidity control, etc.), in the near future, e-commerce, information, energy, medical, security, education, etc. will be closely integrated with home applications. For example, in a smart home, you can use a mobile phone as a remote controller and a tablet computer as a control platform to intelligently control all aspects of the family; and you can achieve multi-screen interaction and intelligently realize what you need and like. 1. Information is pushed on smart TVs, mobile phones, and tablets to make families and society more connected; use cloud servers to realize intelligent homes, integrate cloud information service platforms, and create a people-oriented, efficient and convenient smart home overall solution. If this is to be achieved, it requires in-depth cross-border cooperation among various industries and active openness and integration, which involves a unified standard.
Liu Dong said that the main difficulty at this stage is the inconsistency of standards. The inconsistency of standards will make each enterprise fight independently, cannot integrate together, develop together, and cannot form a more combative group. Especially for the newly started industry of "smart home", if the standards cannot be unified, there will be no There is no way to allow companies to integrate completely, and there is no way to achieve real cross-border cooperation.
In addition, the benign development of the industry is inseparable from the support of policies. In the next 3-5 years, the penetration rate of smartphones and tablets will be higher. Traditional TVs will also turn to cloud smart TVs. The market for smart terminals will be great for smart homes. solid foundation. If policy guidance and support can be increased, the development of related industries will be greatly promoted by promoting the development of smart home industries.
The development of China's "smart home" industry requires not only attention to the unification of standards and market recognition, but also the need for technological innovation. Now that the "smart home" has been sailing, it is at an accelerated stage. This fashion needs the care and promotion of all parties. Especially in terms of technological innovation, smart homes integrate technologies such as the Internet, computing processing, network communications, sensing and control. These technologies need to keep pace with the times in order to promote the healthy development of the industry. For example, in the field of big data and cloud servers, information security is a very important aspect. Now it is already achievable in terms of technology, but in the future there will be problems of this kind, and it will require technological progress to promote the development of the industry.
Mr. Liu Zhixiong attaches great importance to technological innovation and design innovation. As the industry model that took the lead in promoting design innovation and shifting from Chinese manufacturing to Chinese creation, Sanuo has been paying attention to industrial design innovation for a long time, and it still follows the previous fine traditions.
Although some organizations predict that the size of China's smart home market will reach 124 billion yuan in 2015, no one can accurately judge the future trend. At this time, "whether to persist" is a kind of wisdom and courage, and it is the most test of the helm of the company. At the time, "we think that we must insist on doing the right thing!" From Liu Dong's position, Sannuo is very determined to build a smart family.
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