Like the beginning of 3D TV, the popularization of 4K TV must have norms and standards
To understand 4K TV, let's start with 4K display technology, which is a new digital movie resolution released by Hollywood movie producers. There are many kinds of parameters, most of which are about 4000 points in the horizontal coordinate according to the screen ratio, but the unified one is 2160 points in the vertical coordinate. For 16: 9 family figures, the standard display of 4K is 3840 & TImes; 2160. Most of the mainstream flat-panel TVs on the market today have a resolution of 1920 & TImes; 1080. Higher resolution means clearer images.
According to the market research agency Display Search, China is expected to become the world's leading market for 4K TVs. Domestic 4K TV shipments will increase from 330,000 units in 2013 to 2.67 million units in 2016. However, the advent of new products and the promotion and popularization require a process. During this period of time, many companies are designed and produced according to their own understanding of the products, and there is no corresponding standard to speak of, so it is easy to cause The quality is uneven, and there are large differences in products of different brands.
Like the previous 3D TV products, 4K TVs need to be supported by corresponding industry standards if they are to be popularized as soon as possible. For this reason, the first authoritative standard for the 4K TV industry, "4K Ultra HD TV Selection Standard", was officially released at the end of May this year. Regulating the 4K TV industry has played an effective regulatory role.
The marketing director of TCL Multimedia China Sales Company said that "seeing more clearly" has always been our goal. Today, as a new consumer hotspot in the color TV industry, TCL attaches great importance to the development of 4K TVs. It has always insisted on being driven by innovation to achieve a comprehensive leading advantage of 4K TV products in the industry, and strive to meet the extreme needs of consumers for ultra-high-definition picture quality.
The advantages and disadvantages of 2K to 4K technology may become the highlight of the 4K battle of color TV companies
The price of new products has always been the first threshold that restricts its rapid popularity. It is understood that the current price of 4K TVs is more than double or more than that of ordinary TVs, and the price difference between Chinese and foreign brands is quite large.
The price of 84-inch 4K ultra-high-definition TV ranges from 85,000 yuan to 250,000 yuan; the 55-inch 4K ultra-high-definition TV Sony costs 29,000 yuan, and the price of TCL is only about 10,000 yuan. From this we can see that within 4 months of 4K TV promotion, domestic brands are closer to ordinary consumers in terms of product prices.
Even if the 4K TV has been launched for half a year, it is still difficult for consumers to find genuine 4K content on the market. The problems caused by the content service provider alone will be a very time-consuming project. Review 3D In the process of TV becoming popular, it took only a few years to accumulate hundreds of 3D movies. Therefore, converting 2K content to 4K content has become a problem that 4K TV manufacturers must consider.
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