I believe that everyone still remembers the "singer" program that was launched on the beginning of the year. The wonderful continuous performances allowed him to become the hottest variety variety with a high rating rate. It has caused extensive discussion on various social platforms. As the official partner of "Singer", Sharp first realized the brand display in "Singer", expanded his influence, and then signed the popular singer Dima Xi as the official spokesperson, attracting a large number of fans. Not only that, Sharp also recently launched a "singer" customized version of the TV, intended to bring consumers a better exclusive music experience.
[Customer Segmentation, Sharp Creates Exclusive TV for "Singer"]
Throughout the first half of the year, Hunan Satellite TV’s “singer†2017 is almost the most influential variety show. As the official partner of this hottest music competition program, Sharp’s high-quality audiovisual performance through TV products is highly compatible with IP. Degree, to achieve a frequent and quality brand concentration exposed.
Subsequently, Sharp invited Dimasch, the "importer brother" who quickly became famous in "Singer" 2017 to become the star manager. Through this move, Sharp has also received a lot of attention inside and outside the entertainment industry to make eyeballs. At the same time, Dimachy fans, fans, etc., have also become Sharp's potential consumers.
In recent days, Sharp has also pursued the "Singer" series of televisions in a bid to further tap into the value of the "singer" IP. This precise positioning of consumer groups and the deep branding practices in IP is not only bold but also very creative. In particular, the launch of Sharp's "singer" series of televisions has made specialization "visible and tangible." With the purchase of Sharp's "Singer" series of televisions, consumers who love "Singer" can both enjoy the ultimate audio-visual experience and increase their own sense of honor as an exclusive fan, which can serve two purposes. The love for "Love Beans" also made them have a strong sense of identity in Sharp's "Singer" series of television.
Compared with other brands just different titles, Sharp "singer" series of television not only built-in "Scorpio K song" application, but also for the user intimate with a customized version of the wireless microphone, even within the professional vocal teaching courses, let you In the enjoyment of the "Love beans" wonderful singing voice can also show their own. Therefore, Sharp's "singer" series of television is not only Sharp's high-quality products, but also a propaganda product with a strong IP. The dual attributes complement each other and provide consumers with a better experience.
[IP boost, Sharp's new value chain has achieved initial success]
From the title “Singer†to the signing of Dimahi to the launch of the “Singer†series of televisions, we can discover that Sharp’s brand operations have become more refined and specialized. At the level of refinement, Sharp has refined, innovatively applied and combined IP's different value layers. After achieving a good “IP-to-sale†diversion, it then used a customized approach to embed IP into the brand and added the brand to Sharp. A variety of halo.
At the professional level, Sharp's play on IP value is more systematic. Step by step, and gradually make IP value to the peak. The biggest advantage of this kind of progressive play is that the brand marketing effect of each stage can be guaranteed, and it can also be consolidated step by step.
The convergence of the two trends is particularly important for Sharp. This proves that Sharp has found the most suitable brand operation strategy after Foxconn has created energy, formed a new value chain of IP-detailed-specialization, and can transmit its own brand concept to the industry and the public in a complete and in-depth manner. This point can be seen from the sales data: Last year's Double 11 shopping section Sharp handed over 620 million sales of good results; this year's "618" big promotion during the entire channel color TV sales exceeded 1 billion yuan, the Sharp family occupied the whole 36.9% of market sales; the recently launched Sharp "singer" TV series is also sold across the country to break sales...
The consumer’s eyes are bright, and consumers’ interest in Sharp TV can also be seen in hot sales. If you’re a loyal audience of “singers,†what’s more for you than through Sharp’s “singer†TV series? How can you engrave the game and bring a new K song experience to impress you? It is precisely because of this special audio-visual experience that it has created the word of mouth among consumers, which has also led to the explosive sales of Sharp TV. We can see that Sharp's new value chain has achieved initial success.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Throughout the first half of the year, Hunan Satellite TV’s “singer†2017 is almost the most influential variety show. As the official partner of this hottest music competition program, Sharp’s high-quality audiovisual performance through TV products is highly compatible with IP. Degree, to achieve a frequent and quality brand concentration exposed.
Subsequently, Sharp invited Dimasch, the "importer brother" who quickly became famous in "Singer" 2017 to become the star manager. Through this move, Sharp has also received a lot of attention inside and outside the entertainment industry to make eyeballs. At the same time, Dimachy fans, fans, etc., have also become Sharp's potential consumers.
Compared with other brands just different titles, Sharp "singer" series of television not only built-in "Scorpio K song" application, but also for the user intimate with a customized version of the wireless microphone, even within the professional vocal teaching courses, let you In the enjoyment of the "Love beans" wonderful singing voice can also show their own. Therefore, Sharp's "singer" series of television is not only Sharp's high-quality products, but also a propaganda product with a strong IP. The dual attributes complement each other and provide consumers with a better experience.
[IP boost, Sharp's new value chain has achieved initial success]
From the title “Singer†to the signing of Dimahi to the launch of the “Singer†series of televisions, we can discover that Sharp’s brand operations have become more refined and specialized. At the level of refinement, Sharp has refined, innovatively applied and combined IP's different value layers. After achieving a good “IP-to-sale†diversion, it then used a customized approach to embed IP into the brand and added the brand to Sharp. A variety of halo.
The convergence of the two trends is particularly important for Sharp. This proves that Sharp has found the most suitable brand operation strategy after Foxconn has created energy, formed a new value chain of IP-detailed-specialization, and can transmit its own brand concept to the industry and the public in a complete and in-depth manner. This point can be seen from the sales data: Last year's Double 11 shopping section Sharp handed over 620 million sales of good results; this year's "618" big promotion during the entire channel color TV sales exceeded 1 billion yuan, the Sharp family occupied the whole 36.9% of market sales; the recently launched Sharp "singer" TV series is also sold across the country to break sales...
The consumer’s eyes are bright, and consumers’ interest in Sharp TV can also be seen in hot sales. If you’re a loyal audience of “singers,†what’s more for you than through Sharp’s “singer†TV series? How can you engrave the game and bring a new K song experience to impress you? It is precisely because of this special audio-visual experience that it has created the word of mouth among consumers, which has also led to the explosive sales of Sharp TV. We can see that Sharp's new value chain has achieved initial success.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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