PC average price in November contrarian growth

The well-known research company NPD released a report today, saying that although the prices of high-definition televisions, digital cameras and other consumer electronics products are declining, PC products in November have been declining in recent years, and prices have started to increase.

The report shows that in November consumers spent an average of $615 on PC products, up 6% from $580 last year.

Although PC configuration and performance have been constantly improving, its average selling price is difficult to maintain at a high level. The Wall Street Journal reported that PC makers such as Hewlett-Packard and Dell have shifted their focus to research and development of high-end models as PC prices and product gross margins continue to fall. HP actively promoted its Envy high-end model, which uses a backlit keyboard and equipped with high-end audio equipment; Dell said that its high-end machines are well received by the market.

Apple’s sales in the United States rose by 19% in November, and its average price was 1,360 US dollars. Lenovo and Toshiba also performed well this month, with PC sales rising by 69% and 22%.