After the shocking appearance of Apple iPhone7's shocking appearance, another brand-new high-end product was a powerful tyrant in September, bringing a huge shock to the home appliance industry. On September 28th, at the "2016 TCL Autumn New Product Launch Conference" held in Guangzhou, XESS, a high-end sub-brand of the world's top technology and international trend elements, and its products shined, and the Chinese women's volleyball coach Lang Ping was invited. As the spokesperson of XESS's TV product image, Lang Ping also became the first user of XESS TV.
It is reported that XESS is the flagship devaluation for television products. It aims to create a global smart life brand that covers multimedia, communications, and white electronics. Among them, XESS TV X1, X2, C2 as the highlight of the day, to subvert the traditional excellent performance and international quality, cast the user's inner pleasure.
According to industry observers, XESS has for the first time achieved the perfect integration and interpretation of leading technology, high-end equipment, artistic design and taste personality, and tapping on the pain points of outstanding people, refreshing the highest standards of high-end home appliance brands worldwide and truly creating a worldwide scale. Leading the global high-end brands in China.
The quality does not stop there, XESS interpretation of the soul of the ultimate technology
At the press conference, Zhang Shaoyong, general manager of TCL Multimedia Product Center, told the guests that XESS was the first to use the Yue Cai Quantum Dot Display technology, which broke through the bottleneck of traditional color gamut enhancement and brought unprecedented 110% color gamut coverage. He said that in 1931, NTSC proposed a global color gamut standard, and the higher the color gamut, the closer to the true color, but 85 years have passed, and no technology has been able to break through the 100% color gamut. Until the arrival of Quantum Dots, human beings realized the color gamut for the first time in a true sense. It also made XESS color more realistic.
“Companies need to take responsibility for society. The products they produce cannot also cause a burden on the environment.†At the meeting, Chen Bingfeng, marketing director of TCL Multimedia China Sales Co., Ltd. stated that while people enjoy quality life, they also accelerate the consumption of natural resources. . Quantum dots, which can be used to reconstruct the structure of atoms and molecules in a chemical way, have high energy efficiency and low power consumption, which can reduce the use and waste of the earth's resources, and may even be regarded as the most likely to be discovered by humans in history. Excellent luminescent material.
The reporter found that after experiencing the scene, XESS's flagship product, X1, will be able to feel a more realistic color than ordinary TV. "Quantum dots are a technology that brings infinite imagination to human beings and will bring major breakthroughs in display technology." Zhang Shaoyong pointed out that compared to OLEDs, quantum dots have higher color gamut, higher brightness and better color purity, especially Quantum dot luminescent materials, as inorganic substances, have far more lifetime and stability than OLEDs.
Being able to be regarded as representing the highest technical level of television at the moment, XESS's strength naturally does not stop there. Zhang Shaoyong introduced that XESS used TCL's exclusive and patented brilliant image engine to enhance the image quality level in various aspects such as color gamut, brightness and stability. In particular, X1 adopts the Local Dimming partition backlighting technology of the industry-leading 1152 light-emitting units to achieve light control for each fine area, precise and effective without disturbing each other, the screen is more layered, and through the technological breakthrough, created Industry-leading OD 8mm display solution. In addition, X1 and X2 have adopted the industry's high-quality Dolby Vision and UHDA HDR technology, reaching a peak brightness of 1,500 nits, making the picture contrast more outstanding, more balanced colors, and more three-dimensional details.
What is worth mentioning is that the exclusive X1 is equipped with the world's top audio configuration - Harman Kardon S-class audio, the sound does not interfere with each other, the industry's unique 25mm silk dome tweeter, audio volume reached 5 l, all-round to achieve the best in the industry. Of course, not all sounds can be Class S. Among them are the most stringent standards in the world. For example, the harmonic distortion is less than 5%, the frequency response range is 63Hz-20kHz, and so on. Only XESS can achieve this.
Unique taste, XESS interpretation "ingenuity" should be
The high-end products that really hit the pain points of outstanding people not only have the ultimate performance in terms of quality, but also have no inferiority in taste. From this perspective, XESS will undoubtedly become a model for the industry. The design and manufacture of each detail will be finalized after a thorough process of temperament, showing an unparalleled high-end taste.
According to Zhang Shaoyong, XESS carried out more than 20 tests and over 2,500 hours of trial production of various components and complete machines; more than 30 sets of custom development tools and more than 400 parts and components and 150 process equipment. Every part of the company strives for perfection, and the craftsman spirit is fully utilized.
From the XESS model, it is also composed of details of each of the ingenious aesthetics. Such as X1 ultra-narrow edge metal edge on both sides, the use of environmentally friendly aluminum, through 20,000 rpm grinding, polishing and other highlights to achieve a smooth and smooth metal, and then anodized to ensure that the metal edge is not easy to wear and durable new. At the same time, the top frame is cut by 1mm, which is the only product in the industry that adopts a curved frame for cutting.
XESS back panel adopts ten-layer composite curved colored art plate including protective film, PET layer, printing pattern layer, etc. to ensure smooth gloss. In addition, there is no screw on the back, and the Smart cube collection line design is used to provide a smooth and beautiful beauty. . The X1's front-facing, extended sound design also differentiates itself by providing a larger acoustic cavity space and better wall attachment. The acoustic design of the X1 was shaped by more than 30 design options and 8 hand tests.
“XESS exudes a classic and lasting charm, especially the X2, which is as thin as 7.9mm, and it is completely an artistic boutique that is cherished. “The onsite guests were completely impressed by the elegant and classic design of XESS, and the design of XESS has people The unappealing strong appeal completely surpasses most technology products on the market. According to Flemming, vice president and innovation general manager of TCL Multimedia, XESS represents the latest art trend in the world. It is inspired by Scandinavian simplicity and integrates fashion elements from 6 countries including Denmark, Argentina, New Zealand, Italy, Portugal and China. It presents a simple and accented brand style.
"XESS smart service also tops the industry and is the best interpretation of dual-strategy." According to Terry Kuo, vice president of TCL Multimedia and general manager of TV+ business division Guo Jie, XESS will bring meticulous care to users. Such as TV +3.0OS smart platform, one-click to the user's wonderful, you can achieve more convenient smart operation; second-generation C sports function, you can turn the living room into a private playground, allowing users to stay home and family on TV There are more than 30 sports such as badminton, tennis, table tennis, trampoline, aerobic jogging, and professional yoga. While exercising, they also allow family entertainment to return to the living room.
"XESS adheres to the integration of cutting-edge technology, stylish design and quality services, and truly achieves one-by-one breakthroughs in appearance, intrinsic performance and content services, and satisfies the demand for quality and taste from outstanding individuals, injecting new high-end home appliance brands into the industry. “Soul.†Industry observers pointed out that the launch of XESS will have a strong impact on the global color TV market, especially the high-end market. Super high quality and unique taste will also become important indicators for the high-end production of China's manufacturing industry. It will strongly lead Chinese companies to attack the international high-end market. .
It was also learned that in order to allow consumers to enjoy the extraordinary experience of XESS as soon as possible, from September 29 to October 7, through the 35th Anniversary Celebration and the National Day Golden Week, TCL will launch the “10.1 carnival surface feast†promotion in the country. During the period, the XESS X1 world premiere, limited pre-sale, an appointment to buy 4,000 yuan experience gold, and then send 3,999 yuan smart robot, a perfect opportunity not to be missed.
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