On December 23, 2009, we arrived at Shenzhen Guangneng Technology Co., Ltd. (hereinafter referred to as “Light Energy Technologyâ€), and General Manager Lu Shaopeng, located in Hongzhu Yuqi Science and Technology Park, Xixiang (Jiuwei), Baoan District, Shenzhen. A pleasant conversation started.
Writing Lu Shaopeng and his light energy technology can find many points, on the one hand, because Mr. Lu himself is a very connotative person, kind and easygoing; on the other hand, it is also because of the product and service charm of light energy technology. Lu is very busy, so we are very honored to interview him. Mr. Lu said: LED is a young industry, so we must maintain a young mindset to be a company, focus on and persevere, so that enterprises can always stay at the forefront of industrial development. I think that under the business philosophy of General Manager Lu, the influence of light energy technology is getting bigger and bigger, and it will get better and better.
Seize the opportunity and develop the water
Strictly speaking, LED is an industry that has only really developed in the past five or six years. One of its application fields, LED display, has matured in the past two or three years. Light energy technology was established at this time. In 2007, when the atmosphere of the Beijing Olympic Games became more and more concentrated, LED display screens were arrogantly erected in various Olympic venues and large squares in various cities across the country. The establishment of light energy technology is undoubtedly the best time to seize the development of LED display.
According to General Lu, light energy technology will start from the LED display first. When the technology has accumulated to a certain extent, when the company reaches a certain scale, it will cut into the LED lighting industry. Because in the view of Lu, the LED display is only a small part of the LED application. As a new light source, with the support of national policies in recent years, the voice of environmental protection and energy conservation is getting louder and louder, and the national and local governments are vigorously Promote LED lighting, lighting will be the future of LED development. Therefore, Mr. Lu never worried about the hot issue in the industry: LED display companies are involved in LED lighting, and will face difficulties in business operations, such as different technical processes and different sales channels. He believes that LED display companies engaged in LED lighting is a matter of course, and it is a matter of course.
Positioning properly, developing a thousand miles
For the LED display market, it can be divided into three levels: high, medium and low. Light Energy Technology has positioned its development goals in the mid-end market, because the high-end market means that the price of the display screen will be relatively high, the market level is relatively narrow, and its operating costs will increase accordingly. However, if the product is relatively low-end, the cost may be reduced, but the quality of the product cannot be guaranteed, which is unfavorable for brand building. We all know that if we do anything right, as long as the goal is right and right, we will succeed if we work hard and struggle. The mid-end development goal of Light Energy Technology and its steady and steady pace have made the development of light energy technology a thousand miles away. Mr. Lu said that the core competitiveness of Light Energy Technology is to continue to provide customers with the best cost performance and stability based on the needs of customers, and constantly pursue technological innovation and provide quality services in LED display. The field establishes its own brand. In just over two years, a series of engineering projects completed by Light Energy Technology in the country have won unanimous praise from the industry and established its own brand in the industry. Light Energy Technology also continuously introduces production equipment with relatively high automation, which effectively reduces production costs, improves production efficiency, and effectively guarantees product quality. The sales performance of Light Energy Technology has been continuously improved with the continuous expansion of the influence of the light energy brand. It is expected that the sales of Light Energy Technology will exceed 100 million in 2009.
Price competition is a double-edged sword
LED display is a relatively low technology industry. Although there are many people doing it, there are only a handful of companies that can really make a good product. In general, the LED display screen is mainly private enterprises, and the employees are generally younger; because the products have no clear inspection standards, which leads to more serious product homogenization problems, and the country has no corresponding mandatory in this respect. Standards have led to different quality products, and the price war has become more intense. In the face of this situation, Premier Lu said that price competition is a double-edged sword. It can not only expand the scope of competition, but also eliminate some enterprises that are not competitive, and also pull the entire LED display. The needs of the screen industry. For the manufacturer, it is also a challenge. On the one hand, it takes more energy to reduce the price of the product, on the other hand, it must ensure the quality of the product. In this regard, the specific strategy of Light Energy Technology is to adhere to brand management, increase technological innovation, improve product performance through technology and process improvement, ensure product quality, reduce production costs, and maximize product cost performance. At the same time, we also bundled services and products to continuously improve our service system. So far, Light Energy Technology has set up offices in Beijing, Shanghai, Taiyuan, Chengdu, Xi'an, Wuhan, Lhasa and other cities, equipped with marketing and service personnel, in order to provide customers with more complete and faster service. Because Mr. Lu believes that service is also one of the elements that constitute a product. Only by effectively combining products and services, a two-pronged approach is the competitive advantage in the true sense.
Respect talents and pay attention to corporate culture construction
With the increasing use of LED displays, the space for their development is growing. For example: national major projects, outdoor plazas, media communications, financial securities, shopping malls, etc. As a new type of industry, LED's rapid development speed will make its demand for talents more and more. At present, talent shortage is a bottleneck in the development of LED industry. In this regard, Lu also has a deep understanding of technology: Light Energy Technology has always placed talent training in the forefront of corporate development. At present, most of the technical talents of Solar Energy Technology are cultivated by Lu, and they have been Keep on exploring and researching. At the same time, Light Energy Technology has also maintained close cooperation with some colleges and universities across the country, gradually increasing the number of technical talents and continuously enhancing the team's cohesiveness.
General Lu knows that many good people can make a good company, and a good company can make a lot of good people. Enterprises that are close to the achievements of talents can achieve certain development in a short period of time, but in the near future, they will seriously restrict the development of enterprises because of the loss of talents and the shortage of backup forces. Many enterprises are indifferent to the construction of corporate culture, but corporate culture is also one of the important factors to enhance the competitiveness and sustainable development of enterprises. Corporate culture is the precipitation of a company's long-term development. A company without corporate culture cannot develop for a long time. Light Energy Technology often organizes some special trainings and organizes some field activities to improve the team atmosphere of the whole company, and requires each employee to start from their own and start small. As the person in charge of a company, Mr. Lu did not stay out of the way, but set an example and persisted in doing his own work to improve the influence of the company on employees and team cohesion, so that employees have a strong sense of belonging after work. .
Keep a young heart to be a business
In the future, industry reshuffle is imperative. Shuffling is cruel, but shuffling can make the entire LED display market develop from a disorderly state to an orderly state, and it can also make the LED display go in the direction of specialized production. Despite the fierce competition, light energy technology is not afraid of competition. With pressure to be motivated, Mr. Lu confidently said that LED is a young industry, so it is necessary to maintain a young, optimistic attitude to do business. In order for enterprises to survive in the process of shuffling, it is necessary to understand the LED industry more deeply, more thoroughly, invest more energy, make marketable products, and create a better team. In terms of technology, we must constantly explore and innovate; in management, we must strive for excellence, strictly implement the standardized management model, make the service better, seek development in stability, and strive for stability in development.
I have read the theory of such a car wheel: in a company, the boss is the helm, product, management, service, talent is like the four wheels of a car, one can be less. Under the management philosophy of “training first-class talents, casting first-class management, producing first-class products, and providing first-class servicesâ€, the company will smoothly advance on the expressway. At the end of the interview, we asked General Lu to evaluate himself. General Lu said: He is a technical and management person, and he will put more energy and patience to run light energy technology. In the words, we feel the confidence of General Lu, and a confident leader will create a confident enterprise. I believe that light energy will get better and better.
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